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Commonwealth Bank of Australia provides bank accounts and support for business and personal accounts.

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Commonwealth Bank of Australia (CBA) is one of the largest banks in Australia and a leading provider of integrated financial services. Established in 1911, CBA has a long and rich history in the banking industry. It is headquartered in Sydney, Australia. The bank offers a wide range of products and services to its customers. These include personal banking services such as savings accounts, credit cards, personal loans, and mortgages. For businesses, CBA provides services like business banking accounts, business loans, merchant services, and wealth management solutions. Additionally, CBA has a significant presence in the insurance sector, providing services such as home and contents insurance, car insurance, and travel insurance. CBA's operations are not limited to Australia but extend globally. The bank has subsidiaries in several countries, including New Zealand, Asia, the United States, and the United Kingdom. It has also formed partnerships and joint ventures with other financial institutions, allowing it to expand its services and reach a wider market. In terms of market position, CBA is a major player both domestically and globally. It is ranked among the top 100 banks in the world based on market capitalization. CBA has consistently reported strong financial performance, with substantial global sales and a solid position among its competitors. CBA has achieved numerous significant milestones throughout its history. In recent years, the bank has focused on digital transformation and innovation, aiming to enhance customer experience and streamline its operations. It has introduced digital banking platforms and services, including mobile banking and online payment solutions, to meet the evolving needs of its customers. As of the latest available information, CBA continues to hold a dominant position in the Australian financial market. It is committed to delivering exceptional customer service, promoting economic growth, and maintaining its position as an industry leader. The bank's ongoing efforts to adapt to changing customer preferences, technological advancements, and regulatory requirements contribute to its steady growth and success. Overall, Commonwealth Bank of Australia is a prominent banking institution that offers a wide range of financial services to individuals, businesses, and corporations. With its strong market position, global presence, and commitment to innovation, CBA remains a trusted and reputable brand in the financial sector.

Commonwealth Bank of Australia

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**Our purpose**

At CommBank, we're **building a brighter future for all**—for our customers, communities and people.

**Whether you're passionate about customer service, driven by data, or called by creativity, a career with us is for you.**

**Our people bring their diverse backgrounds and unique perspectives to build a respectful, inclusive and flexible workplace. One where we're driven by our values, and supported to share ideas, initiatives, and energy. One where making a positive impact for customers, communities and each other is part of our every day.**

**Here, you'll thrive. You'll be supported when faced with challenges, and empowered to tackle new opportunities. We really love working here, and we think you will too.**

## Senior Marketing Manager — Business Marketing (Business Bank)

**Team:** Business Marketing

**Location:** CBP South, Sydney, NSW

**Reports to:** Executive Manager — Business Product Marketing (Business Marketing)

**Work type:** 12 month Contract, Full‑time

**Senior Manager, Business Lending Portfolio Marketing**

The Senior Manager, Business Lending Portfolio Marketing is responsible for leading the marketing strategy and execution for CommBank's Business Lending portfolio. This role partners closely with Product, Distribution, Analytics and Digital teams to drive portfolio growth, customer engagement and commercial outcomes across the lending lifecycle.

With accountability for a significant lending portfolio, the role develops integrated marketing strategies that balance acquisition, portfolio growth and customer retention through performance marketing, paid media and highly personalised 1:1 customer communications. Using customer, commercial and market insights, the Senior Manager identifies opportunities to improve portfolio performance, optimise investment and deliver measurable business outcomes.

This role requires a strong commercial mindset, an understanding of lending products and customer needs, and the ability to influence senior stakeholders across a complex, matrix organisation. The successful candidate will bring together product marketing excellence, data-driven decision making and customer-centric thinking to deliver growth while ensuring strong governance and regulatory compliance.

The role provides leadership across a cross-functional delivery model and is responsible for leading 2–3 indirect team members and agency partners to deliver high-quality outcomes.

**Overview**

Business Lending plays a critical role in helping Australian businesses access the finance they need to start, grow and thrive. As part of Business Banking, the portfolio supports customers across a range of lending solutions that enable investment, cash flow management and business expansion.

Operating in a highly competitive and regulated environment, the team is focused on delivering personalised, data-led customer experiences that strengthen customer relationships, improve portfolio performance and position CommBank as the trusted banking partner for Australian businesses.

**Key Responsibilities**

- Lead the end-to-end marketing strategy for the Business Lending portfolio, aligning marketing activity to commercial, customer and portfolio objectives.
- Develop and execute integrated product marketing plans across paid media, owned channels and personalised 1:1 communications to drive acquisition, utilisation, retention and portfolio growth.
- Partner with Product, Lending, Distribution, Digital, Analytics and Customer Engagement teams to identify growth opportunities and optimise portfolio performance.
- Translate commercial priorities, customer insights and performance data into actionable marketing strategies that deliver measurable business outcomes.
- Lead campaign development from strategy through execution, optimisation and post-campaign evaluation, ensuring continual improvement.
- Manage marketing investment across the portfolio, balancing performance outcomes, customer experience and commercial return.
- Influence senior stakeholders through clear recommendations, performance reporting and evidence-based decision making.
- Champion customer-centric product marketing, ensuring propositions are compelling, differentiated and aligned to customer needs.
- Ensure all marketing activity meets governance, regulatory and brand requirements.
- Lead and influence cross-functional teams and indirect reports to deliver high-quality outcomes in a complex matrix environment.
- Maintain awareness of market trends, competitor activity and customer behaviour to identify opportunities for innovation and continuous improvement.

**Key Outcomes**

- Deliver sustainable growth across the Business Lending portfolio through effective marketing and portfolio management.
- Improve customer acquisition, product utilisation and retention through integrated marketing strategies.
- Optimise performance across paid media and digital channels, delivering strong commercial return on investment.
- Increase engagement through personalised lifecycle and 1:1 communications that deepen customer relationships.
- Deliver improvements in key customer and business metrics, including Main Financial Institution (MFI), Net Promoter Score (NPS), portfolio growth and customer engagement.
- Build trusted partnerships across Product, Business Banking and Marketing to drive aligned commercial outcomes.
- Foster a high-performing, collaborative culture across cross-functional teams and indirect reports.

**Skills & Experience**

- 8+ years' experience in product marketing, portfolio marketing or integrated marketing within financial services, banking or a comparable commercial environment.
- Strong understanding of lending products and customer lifecycle marketing is highly desirable.
- Demonstrated experience managing large commercial portfolios and translating business strategy into measurable marketing outcomes.
- Proven commercial acumen with the ability to interpret portfolio, financial and customer performance data to drive decision making.
- Experience leading performance marketing programs across paid media, digital acquisition and optimisation.
- Strong experience developing and executing personalised lifecycle and CRM/1:1 communication strategies.
- Exceptional stakeholder management and influencing skills, with the ability to build trusted relationships across senior business leaders and cross-functional teams.
- Demonstrated ability to lead complex programs within a matrix organisation, driving alignment across Product, Analytics, Digital, Risk and Marketing teams.
- Experience leading indirect teams and agency partners to deliver outcomes through collaboration and influence.
- Strong understanding of governance, regulatory requirements and risk management within a highly regulated environment.
- A customer-first mindset, balancing commercial outcomes with customer experience and long-term relationship growth.

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Senior Marketing Manager - 12 month fixed term contract

Performance Marketing

Business Manager

The role involves leading the marketing strategy and execution for CommBank's Business Lending portfolio, focusing on acquisition, growth, and retention through integrated marketing strategies.

Senior Marketing Manager

Marketing

Commonwealth Bank of Australia

Jobs

Senior Marketing Manager

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