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KAYAK

## Company Mission

To help millions of travelers around the globe make confident travel decisions.

## About KAYAK

KAYAK is a travel agency and metasearch engine owned and operated by Booking Holdings. KAYAK processes over 6 billion queries across its platforms each year for travel information - as one of the world's leading travel search engines, KAYAK searches other sites to show travellers the information they need to find the right flights, hotels, rental cars and vacation packages. It offers a variety of tools and features such as KAYAK trips, explore, and price forecast.

Since being acquired by Booking Holdings, the global leader in online travel, in 2013, KAYAK has continued to expand and innovate, enhancing the travel experience for users all around the world. KAYAK now manages a portfolio of metasearch brands including SWOODOO, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. With the aim to make it easier for everyone to experience the world, it now operates sites in more than 70 countries and territories.

## Company Benefits

- Work flexibly: Global flexible work policy lets teams decide if they head into offices or work from anywhere else
- Team-wide time off: Most of the team disconnects at the same time each year to recharge and reconnect
- Global volunteer week: Take VTO (Volunteer Time Off) to support organizations and charitable efforts you believe in
- Wellness: Opportunities and spaces to live that work-life balance
- Resource groups: Five ERGs are employee-led groups for underrepresented communities and their allies
- Career growth: Opportunities for teams to develop their skills or learn new ones on their own terms

## Product Manager, SEM Marketing Landing Pages

**Position Type:** 12-18 Month Fixed Term Contract (Parental Cover)

**Level:** Mid and Senior level

**Location:** Berlin (Friedrichshain) - 3+ days a week in office

**Required Skills:** SQL

### Who you are

- Have 3-5+ years of hands-on experience in product management, preferably in a B2C tech, e-commerce, or travel company
- Possess a proven ability to independently manage and ship product features in an agile environment
- Have demonstrated experience owning product features from concept to launch, including managing a backlog and working with engineering squads
- Maintain strong analytical skills, with experience in A/B testing and data analysis to drive strategic decisions
- Have excellent communication and collaboration skills, with the ability to build consensus across technical and non-technical teams
- Bring a strong sense of user empathy and a passion for building products that solve real-world traveler problems
- Hold a Bachelor's degree in Computer Science, Business, or a related field, or have equivalent hands-on professional experience
- Thrive in a high-ownership environment where you can take initiative and move projects forward with minimal supervision

### What the job involves

- Own and optimize SEM Marketing Landing Pages—the critical first touchpoint for millions of travelers finding their perfect trip through search marketing
- Bridge marketing performance with user experience, driving measurable improvements through rigorous experimentation and data-driven optimization
- Lead a cross-functional team including Engineering, Design, SEO, and Performance Marketing to develop, test, and iterate on landing page experiences that convert
- Own the hypothesis-to-insight pipeline: identifying opportunities, designing A/B tests, analyzing results, and translating findings into actionable product improvements
- Balance long-term vision with the discipline of rapid testing and learning
- Own the SEM landing page product roadmap, prioritizing features and experiments based on conversion impact, user experience, and alignment with marketing objectives
- Design and execute a continuous testing program, developing hypotheses, running A/B and multivariate tests, and driving statistically rigorous analysis to inform product decisions
- Lead cross-functional collaboration with Engineering (who build the pages), SEO (for organic/paid alignment), Design (for user experience), and Performance Marketing (for campaign strategy and goals)
- Manage the full product lifecycle for landing page features, from initial concept and user research through technical requirements, sprint planning, launch, and post-launch measurement
- Analyze performance data using SQL, analytics tools, and testing platforms to identify friction points, growth opportunities, and winning variations
- Champion the user perspective while balancing business goals, ensuring landing pages deliver value to travelers while meeting marketing efficiency targets
- Communicate insights and progress to product leadership and marketing stakeholders, translating test results into strategic recommendations
- Drive continuous improvement through iterative testing, performance monitoring, and a relentless focus on conversion rate optimization

KAYAK Product Manager | Welcome to the Jungle (formerly Otta)

A/B Testing

Conversion Rate Optimization

Product Manager

The role is a 12-18 month fixed-term contract for a Product Manager at KAYAK, focusing on SEM Marketing Landing Pages. It requires 3-5+ years of product management experience, preferably in B2C tech or travel. The position is based in Berlin with a hybrid work model, requiring 3+ days in the office. Responsibilities include managing the product lifecycle, leading cross-functional teams, and optimizing landing pages through data-driven strategies.

KAYAK

Jobs

Interim Product Manager, Marketing (SEM Landing Pages)

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