Hire a Shopify Marketing Manager

Fractional
Jesslyn Guntur profile image
Dana Doron profile image
Kit Friday profile image
Ankur Bhatnagar profile image
Evan Achiron profile image
Eric Wilkinson profile image
Rebecca Berkowitz profile image
Shopify Marketing Manager,
Full-Time Impact
Unlock marketing expertise without the overhead. Transform your team with pre-vetted Shopify Marketing Managers in as little as 3 days.
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Hire a Shopify Marketing Manager

Over 1400 pre-vetted and highly experienced US based Shopify Marketing Managers ready for consulting, fractional, interim, or even full-time positions.

  • Jesslyn Guntur profile image
    Jesslyn Guntur
    Marketing
    1. Compass Real EstateCompass Real Estate
    2. AcceptandproceeedAcceptandproceeed
    3. REX ArchitectureREX Architecture
    Fractional CMO & brand strategist for wellness and built environment. Expert in marketing, brand positioning, and strategic communications.
    Hire Jesslyn Guntur
  • Dana Doron profile image
    Dana Doron
    Marketing
    1. Guthy-RenkerGuthy-Renker
    2. Nature's CureNature's Cure
    3. Qvale Technologies, Inc. (Towne)Qvale Technologies, Inc. (Towne)
    Experienced Fractional CMO with a knack for brand strategy, DTC growth, and innovation. Proven record at Del Monte and Clorox.
    Hire Dana Doron
  • Kit Friday profile image
    Kit Friday
    Band Management
    1. AVATAAVATA
    2. GenZe by MahindraGenZe by Mahindra
    3. System Automation CorporationSystem Automation Corporation
    Experienced Fractional Talent in Digital Marketing & Branding Strategy, known for a tailored approach and effective SEO strategies.
    Hire Kit Friday
  • Ankur Bhatnagar profile image
    Ankur Bhatnagar
    Management
    1. ADPADP
    2. KPMGKPMG
    3. GustoGusto
    Experienced Fractional CMO with a focus on data-driven growth marketing, venture-backed startups, and SaaS products.
    Hire Ankur Bhatnagar
  • Evan Achiron profile image
    Evan Achiron
    Marketing
    1. Glg (gerson Lehrman Group)Glg (gerson Lehrman Group)
    2. FloodbaseFloodbase
    3. GovpilotGovpilot
    Experienced marketing leader specializing in brand building and B2B SaaS technologies, skilled in fractional talent strategy.
    Hire Evan Achiron
  • Eric Wilkinson profile image
    Eric Wilkinson
    Fractional Executive
    1. ContikiContiki
    2. Loot CrateLoot Crate
    3. CarooCaroo
    Experienced Creative Director specializing in fractional CMO roles. Expert in brand strategy, UI/UX, and growth marketing with 12+ years experience.
    Hire Eric Wilkinson
  • Rebecca Berkowitz profile image
    Rebecca Berkowitz
    Marketing
    1. VOGUEVOGUE
    2. PvolvePvolve
    3. MODCo MediaMODCo Media
    Experienced Fractional Brand Consultant aiding startups in brand building, marketing strategy & team leadership.
    Hire Rebecca Berkowitz
  • Alec Foster profile image
    Alec Foster
    Management
    1. NYC.govNYC.gov
    2. GoogleGoogle
    3. The White HouseThe White House
    Experienced AI & Marketing expert open to fractional roles. Expertise in ethical AI, Google policies, and growth strategies.
    Hire Alec Foster
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What is a Shopify Marketing Manager?

A Shopify Marketing Manager is a specialized marketing professional focused on creating and executing marketing strategies specifically for businesses that use the Shopify platform. Their expertise merges e-commerce with digital marketing to drive sales, enhance brand visibility, and optimize customer experience on Shopify sites.


What does a Shopify Marketing Manager do?

A Shopify Marketing Manager leverages a mix of data analytics, content marketing, SEO, and paid advertising to boost online store performance. They focus on target audience engagement, conversion rate optimization, and establishing a strong brand presence on the Shopify platform.

  • Develop and Execute Shopify-Specific Marketing Strategies

    Crafts tailored marketing campaigns that align with the unique features and capabilities of the Shopify platform, ensuring maximum visibility and customer engagement.

  • Optimize Store Performance

    Utilizes analytics tools to monitor and analyze store performance, making data-driven decisions to enhance user experience and increase sales.

  • Manage SEO and Content Marketing

    Implements SEO best practices and creates compelling content to improve organic search rankings and attract a larger audience to the Shopify store.

  • Oversee Paid Advertising Campaigns

    Plans and executes paid advertising campaigns across various channels, including social media and Google Ads, to drive targeted traffic and conversions.

  • Brand Building and Audience Development

    Strengthens the store's brand identity and fosters a loyal customer base through strategic marketing initiatives and community engagement.

  • Conversion Optimization

    Analyzes customer behavior and site metrics to optimize the conversion funnel, reducing bounce rates and increasing average order value.


The benefits of hiring a Shopify Marketing Manager

Hiring a Shopify Marketing Manager can drastically transform your e-commerce performance, driving measurable results and sustainable growth.

Enhanced Brand Visibility

A Shopify Marketing Manager amplifies your store's presence online, making your brand more discoverable and appealing to potential customers.

Increased Sales and ROI

Through targeted strategies and optimization, a Shopify Marketing Manager significantly boosts sales and improves your return on investment.

Data-Driven Decision Making

Leverage the expertise of a Shopify Marketing Manager to make informed marketing decisions based on comprehensive analytics and data insights.

Multi-Channel Marketing Mastery

Capitalize on the Shopify Marketing Manager's ability to seamlessly integrate various marketing channels for cohesive and effective campaigns.

Improved Customer Experience

By optimizing your Shopify store and marketing strategies, a Shopify Marketing Manager enhances the overall shopping experience for your customers.


How to hire a Shopify Marketing Manager

No more juggling job boards and sorting through pools of unqualified applicants. Hiring a Shopify Marketing Manager is easy with Go Fractional.

Set your goals

Set your goals

Specify the type of candidate you need, including their industry experience, skills, and availability.

Find your match

Find your match

Search our curated network of thoroughly vetted Shopify Marketing Managers. Don’t worry, we’ve already put them through a rigorous screening process to make sure they meet the highest standards.

Hash out the details

Hash out the details

Set up an interview or discussion with your top candidates to go over the details and ensure it is a good fit.

Draft the proposal

Draft the proposal

We’ll take it from here. Once everyone is on board, Go Fractional will craft a detailed proposal for your fractional Shopify Marketing Manager, giving you and your stakeholders an opportunity to review it thoroughly.

Get started

Get started

Once you’ve reviewed and approved the proposal, we’ll send the contracts. And your Shopify Marketing Manager can get to work.

We’ve helped hundreds of organizations Go Fractional

I worked with a Fractional Engineer to bring my MAD landscape project to life - we were able to brainstorm, design, and ultimately ship something great.

Matt Turck

PartnerFirstMark
Matt Turck
Go Fractional provided Mockingbird with a founder-level engineering leader that helped us out of a huge amount of tech debt.

Ross Berger

VP of OperationsMockingbird
Ross Berger
They connected us with high-quality engineering leaders and filled the role within just 12 days of our first call.

Victoria Ashton

Vice President of PeopleLob
Victoria Ashton
I worked with a Fractional Engineer to bring my MAD landscape project to life - we were able to brainstorm, design, and ultimately ship something great.

Matt Turck

PartnerFirstMark
Matt Turck
Go Fractional provided Mockingbird with a founder-level engineering leader that helped us out of a huge amount of tech debt.

Ross Berger

VP of OperationsMockingbird
Ross Berger
They connected us with high-quality engineering leaders and filled the role within just 12 days of our first call.

Victoria Ashton

Vice President of PeopleLob
Victoria Ashton

What's the difference between a fractional, consultant and interim Shopify Marketing Manager?

Hiring a Shopify Marketing Manager on a fractional basis offers the agility and expertise of a skilled marketer without the long-term commitment and overhead of a full-time hire. It's ideal for businesses looking for strategic marketing guidance or project-based work.

Interim Shopify Marketing Managers provide temporary leadership to navigate transitional periods, such as a rebranding or platform migration. They bring immediate expertise to address specific challenges or objectives.

Consultants offer specialized advice and strategies to improve your Shopify store's marketing efforts. While they don't execute these strategies themselves, their insights can help shape your broader marketing approach.


Other Roles Related to Shopify Marketing Manager

Check out the other roles below for other great fractional talent.


When to hire a Shopify Marketing Manager

Knowing when to hire a Shopify Marketing Manager is crucial for leveraging their expertise to scale your business effectively. Here are signs that it's time to bring one onboard:

  • Stagnant Sales

    Your Shopify store's sales have plateaued despite efforts to revitalize them.

  • Low Conversion Rates

    Visitors are browsing your site, but too few are converting into paying customers.

  • Ineffective Marketing Strategies

    Current marketing efforts are not yielding the expected ROI, indicating a need for a more specialized approach.

  • Lack of Brand Cohesion

    Your brand messaging is inconsistent across marketing channels, leading to confusion and disengagement.

  • Poor Online Visibility

    Your Shopify store is not ranking well in search results, limiting your visibility to potential customers.

  • Overwhelmed by Marketing Tools

    You're struggling to effectively utilize and integrate the plethora of marketing tools and platforms available.


Hire Smarter - Scale Faster

Leverage proven Shopify Marketing Manager talent to solve your biggest challenges without the overhead.

Get Started

Frequently asked questions

Here are a few questions that folks just like you have had during their search.