Ankur Bhatnagar

Experience

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  Gusto

  Fractional CMO & Head of Growth

  Feb 2023 - Present

  Launched in 2012 as ZenPayroll, Gusto serves more than 300,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits—like health insurance and 401(k) accounts—while helping companies create incredible work places. Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work.

  • I'm the first Head/Chief Marketing Officer (CMO) for Symmetry. Responsible for building, testing, and scaling full-funnel demand gen programs, product marketing campaigns, sales enablement, GTM strategy, brand, and partnership channels. Symmetry is payroll tax APIs and software tools that solve complex tax compliance issues and build applications across the entirety of the payroll process. Symmetry was acquired by Gusto in 2021.
  • Increased users base by 60% YoY
  • Reduced customer acquisition costs by 18% and enhanced ROAS by 132%
  • Increased MQL to SQL conversion rate by 125% (4x), adding $75M to ARR
  • Increased user sharing by 68% through viral product referral programs
  • Uncovered and forecasted $120M worth of pipeline revenue
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  500 Startups

  Startup Advisor and Investor

  Jan 2020 - Present

  • Growth Advisor & Fractional CMO to the Funds portfolio companies
  • Improved go-to-market strategy and execution to drive product launch
  • Provide expert advisory services to the investment team
  • Worked with multiple startup unicorns and pre-IPO companies
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  ADP

  VP of Growth Marketing, GTM & Partnerships

  Mar 2020 - Feb 2023

  We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax, and benefits administration, and a leader in business outsourcing services, analytics, and compliance expertise. Our unmatched experience, deep insights, and cutting-edge technology have transformed human resources from a back-office administrative function to a strategic business advantage.

  • Drove pipeline growth from $100M to $300M ARR
  • Increased organic traffic by 135% YoY
  • Improved app download conversion rate by 50%
  • Reduced churn of high-risk customers by 60%
  • Managed a high performing Marketing team of 15
  • Built the Go-to-Market strategy for their 1st AI based payroll mobile app for SMBs and Founders
  • Improved ICP, brand, demand generation funnel and expansion strategy
  • Fractional CMO for ADP backed startup
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  Emissary.io

  VP of Growth Marketing and Marketplace Operations

  Jan 2019 - Mar 2020

  Emissary Knowledge provides first-hand insights into target accounts, elevating enterprise sellers’ understanding of a company’s tech buying decisions. This information is gleaned from our proprietary advisor network, which is composed of former and current tech-buying executives from the world’s largest and most complex companies.

  • Scaled MQL acquisition volume by 85% YoY
  • Reduced CAC by 20% through strategic B2B/B2C partnerships
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  Rs Metrics

  SVP of Growth Marketing and Partnerships

  Aug 2017 - Jan 2019

  RS Metrics is the market-leading company for satellite imagery and predictive analytics for businesses and investors. Its proprietary, patented technology leverages advanced computer vision and machine learning to extract meaningful and ready-to-use data from a variety of location-based sources, providing predictive analytics, alerts, and end-user applications for decision making in metals, industrials and global financial services. RS Metrics is backed by the industry leading AI / Fin-Tech investors, including Thynk Ventures. RS Metrics has over 150 Enterprise customers globally, including some of the world's largest miners, CPG companies, hedge funds, asset managers, retailers, universities, and REITs.

  • 1st Marketing executive to join the team
  • Improved trial-to-paid conversion time by 54%
  • Built the entire lifecycle marketing program and strategy
  • Created sales enablement programs and execution playbooks
  • Spearheaded partnership marketing channel driving $1M - $5M worth of pipeline deals
  • Increased new lead conversion to subscribers by 230%
  • Lowered CAC from by 25%
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  KPMG

  Senior Manager of Portfolio Marketing, Strategy and Partnerships

  Jan 2015 - Jul 2017

  • Scaled total portfolio ARR from $500M to $1B
  • Managed a team of 40 and allocated a $75M budget
  • Achieved quarterly OKRs and KPI's improving brand awareness and customer acquisition
  • Built the entire channel partnership strategy, program and team for KPMG Private Ventures
  • Partnered with field sales, product, service, tax, compliance, finance and other global teams
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  Unpakt

  Fractional CMO

  Feb 2014 - Apr 2015

  Unpakt is a 2-sided marketplace. Unpakt is much more than a comparison site, it’s a tool to plan, compare, book and manage your move efficiently and smoothly. Booking your move is now as easy as booking your next vacation!

  • 1st fractional CMO to seed stage company
  • Built their end-to-end demand gen funnel, strategy, programs and executed
  • Increased monthly user base by 600%
  • Improved brand awareness via social media campaigns
  • Set up all performance marketing channels
  • Partnered with sales, business dev, engineering, product and customer service teams to influence marketing initiatives
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  Ubs

  Investment Banking Associate

  Aug 2004 - Nov 2008

  • M&A work within Oil & Gas
  • Built models, research reports, data analysis, investment thesis for tech sector
  • Promoted within 12 months from Analyst to Associate