Fractional Marketing Communications Consultant

Fractional Marketing Communications Consultant

Industrial Construction | Business Development | B2B Marketing | Employer Branding | 1099 Contractor

Location: St. Louis, MO

This role is approximately 70% execution and 30% strategy.

What You'll Do

Support Business Development & Growth

• Create project case studies, project profiles, and customer success stories
• Support proposals, Statements of Qualifications (SOQs), presentations, and award submissions
• Capture project information, photography, testimonials, and lessons learned
• Develop technical resumes for project managers, directors, and executives
• Build a library of reusable business-development assets

Increase Market Visibility

• Manage LinkedIn and Facebook
• Launch Instagram
• Create written, photo, and video content
• Promote ACME's projects, people, expertise, and culture
• Support content marketing, digital marketing, and brand-awareness initiatives

Strengthen Recruiting & Employer Branding

• Support ACME's LinkedIn Career Page
• Create employee spotlight stories and videos
• Develop recruiting-focused content
• Showcase ACME's employee-owned culture and career opportunities

Manage Website & Digital Presence

• Maintain content on ACME's new WordPress website
• Publish project spotlights, company news, and technical content
• Support SEO and website optimization initiatives
• Ensure information across digital platforms remains accurate and current

Build Marketing Infrastructure

• Develop brand standards and messaging guidelines
• Create content templates and marketing assets
• Build content libraries and repeatable processes
• Improve consistency across recruiting, customer-facing, and marketing communications

Support Reputation & Industry Recognition

• Help manage company profiles on Google Business, Indeed, Glassdoor, and other platforms
• Support online reviews and reputation initiatives
• Assist with industry awards and recognition programs

What Makes You Successful Here?

The ideal candidate can move comfortably between the executive conference room, the project trailer, and the jobsite.

You know how to:

• Earn credibility with project managers, superintendents, field leaders, executives, and clients
• Translate technical work into compelling stories
• Manage multiple projects independently
• Ask intelligent questions and learn quickly
• Balance creativity with business objectives

You understand that successful marketing isn't measured by likes and followers. It's measured by helping a company win work, attract talent, strengthen relationships, and grow.

Required Qualifications

• 3–5+ years of marketing, communications, agency, consulting, public relations, content marketing, digital marketing, industrial marketing, construction marketing, or B2B marketing experience
• Strong writing, interviewing, storytelling, and communication skills
• Experience creating content that supports business objectives
• Experience managing social media and digital content
• Experience maintaining WordPress websites
• Strong project-management and organizational skills
• Ability to work independently and drive projects forward

Preferred

• Industrial construction, engineering, or manufacturing experience
• Technical writing experience
• Photography and video production experience
• Experience supporting proposals, qualifications packages, case studies, or award submissions
• Experience using AI tools such as Microsoft Copilot, Claude, ChatGPT, and similar technologies to improve research, content development, workflow efficiency, and productivity while maintaining accuracy, quality, and brand consistency
• ESOP experience

Technology Stack

WordPress • LinkedIn • Indeed • Facebook • Instagram • YouTube • Zoho CRM • Microsoft 365 • Textedly • Loom • Canva • Lucid • Bluebeam • Microsoft Copilot • Claude • ChatGPT

Work Environment

Regular onsite visits to ACME offices, jobsites, and company facilities are expected to gather content, conduct interviews, and support company initiatives.