Job Description

Interim Marketing Manager (m/w/d) – Brand & Content

Location: München

Employment Type: Contract

Location Type: Hybrid

Department: GTM

Your Role

As Interim Marketing Manager, you will take on the central marketing function at Skalar for 3–6 months – spanning brand, content, and performance. You bridge a vacancy, maintain our go-to-market momentum, and hand over a well-structured, documented setup at the end.

You work closely in a trio with our Co-Founder (Growth), our Founding Account Executive, and Automation Manager: The Growth Manager provides you with funnel, CAC, and channel performance data; the Founding AE brings direct insights from sales calls about what matters to clients. You translate both into campaigns, content, and brand work that generate qualified pipeline – and close the loop back to the team.

Key Difference from a Classic Full-Time Role: You require minimal onboarding, prioritize hard on impact within your available timeframe, and leave behind a handover-ready system rather than loose ends.

What You Will Do

Performance & Demand Gen

Test various mid- and top-of-funnel ads
Iterate landing pages, lead magnets, and conversion funnels
Manage and optimize paid campaigns (LinkedIn, Google, Meta) together with the Growth Manager

Operations & Momentum

Continue running campaigns, channels, and content calendars without friction
Own marketing KPIs during your tenure: MQL, CAC, pipeline contribution
Prioritize new marketing channels with the greatest impact potential

Brand & Content

Maintain consistent Skalar brand voice across all channels (website, LinkedIn, owned media, events)
Produce content formats that resonate with mid-market entrepreneurs and founders (long-form, video snippets, case studies, newsletter)
Sales enablement in close collaboration with the Founding AE: pitch decks, one-pagers, battlecards

Handover & Structure

Keep marketing stack (CRM, analytics, automation) clean and documented
Manage external partners (freelancers, agencies) as needed
Build a handover-ready playbook and documented processes for your successor

What You Bring

4–7 years of B2B marketing experience, ideally in startup, SaaS, or professional services environments
Proven success in both disciplines: brand and content building as well as performance marketing with budget responsibility
Interim experience or demonstrated ability to deliver independently with minimal onboarding
Hands-on mentality: You build a landing page yourself, launch a LinkedIn campaign, and think strategically simultaneously
Strong understanding of funnel metrics and data analysis
Excellent command of German (business fluent, ideally native speaker); fluent English
Available short-term and ready for full-time presence in the Munich office
Plus: Experience with tax/legal tech, fintech, or regulated industries

About the Company

Radically simple. Fully digital. 100% client-focused.

We are completely rethinking tax consulting: simpler, faster and more transparent for both clients and the firm team.

Where other law firms struggle with manual processes, long waiting times, and opaque communication, we're building a completely new experience – digital, proactive, and AI-powered. With automated processes running in the background and digital interfaces to clients, repetitive tasks largely run themselves – giving you time for what really matters: providing sophisticated advice, handling special cases, and addressing strategic client issues.

The difference to other "digital law firms": Over half of our team are software developers. You directly contribute to what they build – and thus to what AI-supported tax consulting will actually look like in this industry. Your tax expertise shapes the product, not just its application.

We are an experienced founding team of tax advisors, digital entrepreneurs, and software developers with an exit track record of €140 million. Together with you, we want to build one of Germany's leading law firms.

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