Fractional Paid Search and Marketing Specialist
Job Description
Paid Search and Marketing Specialist
Location: Toronto, Ontario
Employment Type: Part time
Location Type: Remote
Department: Operations
Role Overview:
ResQ is looking for a Paid Search and Marketing Specialist to help our customers establish and grow their online presence. In this role, you'll build and launch customer websites, create and optimize Google Ads campaigns, and partner directly with business owners to ensure they're set up for long-term success. This is a 3 month contract role with an opportunity for extension.
What You'll Do:
Paid Ads Management 💰: Create, launch, monitor, and optimize Google Ads campaigns. Continuously improve lead quality, conversion rates, and ROI through campaign optimization, keyword management, landing page recommendations, and performance analysis.
Website Development 💻: Build, launch, and maintain high-converting customer websites using ResQ's supported website platforms. Configure forms, tracking, SEO fundamentals, integrations, and analytics to ensure each site is ready to generate leads.
Who You Are:
- 2+ years of experience managing Google Ads campaigns, either in-house or at a marketing agency.
- Experience building websites using platforms such as WordPress, Wix, Squarespace, Webflow, GoHighLevel, or similar tools.
- Strong understanding of Google Ads, Google Analytics, Google Tag Manager, conversion tracking, and Google Business Profile.
- Understanding of SEO, local search optimization, and landing page best practices.
- Excellent analytical skills with the ability to interpret campaign data and make performance-driven recommendations.
- Strong communication skills with confidence presenting results and working directly with customers.
- Highly organized with the ability to manage multiple customer accounts simultaneously.
- Tech-savvy and comfortable learning new software, AI tools, and emerging technologies.
- Self-starter who thrives in a fast-paced, collaborative environment.
Nice to Haves:
- Google Ads certification or experience managing paid search campaigns at scale.
- Experience working with small businesses, local businesses, or home service companies.
- Experience with Google Analytics, Google Tag Manager, conversion tracking, and reporting tools.
- Agency experience managing multiple customer accounts and competing priorities.
- Experience using AI tools to improve workflows, marketing execution, or customer experiences.
About the Company
ResQ is an all-in-one facilities management platform built for fast-growing facilities and trades businesses. Thousands of service companies trust ResQ to streamline their repair and maintenance operations while enhancing profitability.
Our mission to "create economic empowerment for the service industry" drives everything we do. We are deeply committed to supporting local trades and facilities - the vital backbone of our communities. These unsung heroes pour years of grit, sweat, and sacrifice into building their companies, often facing significant challenges.
Many local service businesses face intense competition from larger corporations equipped with substantial resources and market advantages. ResQ is changing that by providing local businesses with intelligent, AI-powered tools that enable these businesses to operate more efficiently, intelligently, and profitably. We believe that when local service businesses succeed, entire communities thrive. That's why ResQ is dedicated to empowering the individuals who keep our world running smoothly.
We are a mission-driven team and have a big vision to revolutionize the service industry. ResQ strongly believes that diversity of experience, perspectives, and background will result in a better environment for our employees and a better product for our users. ResQ is an equal opportunity employer.
