Fractional Marketing Leader

Job Description: Fractional Marketing Leader (Demand Generation & Enterprise Pipeline)

Role Type: Fractional / Part-Time Contract (Short-Term Stint)

Location: Remote

Reports To: CEO

Role Overview

You will completely own the enterprise pipeline. You will shield the CEO from daily marketing operational noise, step in to actively manage and lead the current marketing team, and build a predictable, scalable enterprise demand-generation engine.

Key Responsibilities

• Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value).
• Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution.
• Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts.
• Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives.
• Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates.

Requirements

• Proven B2B SaaS Scaling Experience: You must have a track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company, staying long enough to see the compounding impact of your strategies.
• Expertise in Enterprise Pipeline Generation: You must possess verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV). You know how to penetrate deep into complex buying committees.
• The "Doer" DNA: You are highly tactical. While you understand the big picture, you are ready to roll up your sleeves, write copy, build campaigns, look at the data, and execute directly.
• Command of the Modern GTM Stack: Deep, hands-on experience with marketing automation, CRM integration (Salesforce), ABM orchestration platforms, and intent data tools.