Fractional Content Growth Leader

The company is an early-stage, self-funded short-form, AI-assisted video app preparing to launch in the U.S. The founders have built the product and app-store approval is complete. The organization needs a hands-on, fractional Growth Leader to rapidly build a creator-first supply, drive initial user growth, and own creator acquisition and retention with minimal founder involvement. This role is mission-critical to ensure content availability at launch and accelerate scale toward viewers and future monetization.

Responsibilities

• Create and own a creator acquisition and retention strategy focused on AI-assisted short-form video creators.
• Identify, source, recruit, onboard, and incentivize creators at scale to build the product’s content supply prior to launch.
• Execute growth tactics across platforms (TikTok, YouTube, Instagram) to recruit creators and attract early viewers.
• Design and implement creator incentive programs, onboarding flows, and content guidelines to maximize output and quality.
• Run day-to-day operations for creator relationships: outreach, contracts/agreements, content calendars, and performance feedback.
• Set KPIs, track creator and platform metrics (uploads, engagement, retention, LTV), and iterate tactics based on data.
• Coordinate closely with the product and development team to align creator needs with feature development and user experience.
• Deliver an actionable growth plan with minimal founder involvement and execute independently.
• Support potential adjacent hiring needs (e.g., post-production or content operations) as the organization grows.

Qualifications

• Proven, hands-on experience scaling social or consumer platforms via creator and community growth (TikTok, YouTube, Instagram).
• Demonstrated success identifying, recruiting, and retaining content creators, ideally including creators producing AI-assisted video content.
• Strong execution skills: able to both design strategy and run day-to-day outreach, onboarding, and operations.
• Experience building incentive programs and creator-facing processes that drive content supply and quality.
• Data-driven: comfortable defining KPIs, analyzing performance, and iterating quickly.
• Startup experience and comfort working with lean budgets and a fast-moving, early-stage team.
• Able to work independently, come prepared with a clear plan, and operate with minimal oversight.
• Fractional/contract experience preferred, with willingness to start on a test engagement and scale to a larger commitment if the fit is right.
• U.S.-based or able to support a U.S. market launch (preference for California). Availability to start as soon as possible is preferred.