Fractional Public Relations Consultant
Job Description
Job Title: Public Relations Consultant / Contract Specialist (Financial Services & Debt Solutions)
Location: Davie, FL (Hybrid/In-office preferred; Remote considered for the right candidate)
Duration: 3–6 Months (Contract)
Type: Full-time or Part-time / Contract
Position Overview
We are seeking an experienced, proactive Public Relations Consultant for a 3-to-6-month contract to drive media strategy, campaign management, and external communications for our financial services and debt solutions brands.
In this role, you will lead high-impact PR campaigns, develop compelling content, and leverage your existing roster of financial, consumer, and business media contacts to secure high-value placements. You will elevate our thought leadership presence, craft press releases, and execute digital PR strategies that align with our marketing and brand objectives.
Key Responsibilities
- Campaign Management: Plan, execute, and monitor end-to-end PR campaigns tailored to financial education, debt relief, and personal finance solutions.
- Media Relations & Pitching: Leverage relationships with national, regional, and industry journalists, editors, and producers to secure broadcast, print, and top-tier digital media coverage.
- Thought Leadership: Brainstorm, outline, and pitch innovative thought leadership concepts, op-eds, survey insights, and expert commentary for senior executives.
- Content Creation: Draft press releases, media advisories, pitch letters, talking points, and Q&A briefs that comply with AP style standards.
- Digital PR Strategy: Integrate digital PR tactics (SEO-driven outreach, online news distribution, link building, and social amplification) into broader media campaigns.
- PR Platform Management: Utilize platforms like Muck Rack and Qwoted to monitor journalist requests, build media lists, track coverage, and manage expert commentary opportunities.
- Reporting & Analytics: Track, measure, and report on PR campaign performance, media sentiment, and reach metrics monthly.
Qualifications & Requirements
- Experience: 3–5 years of dedicated experience in public relations, agency or in-house, preferably within financial services, personal finance, debt management, or consumer fintech.
- PR Tools Mastery: Required proficiency in Muck Rack and Qwoted for media intelligence, pitching, and journalist engagement.
- Media Contacts: An established network of active journalists, finance columnists, and media contacts in business, consumer finance, and lifestyle sectors.
- Writing Excellence: Flawless writing and editing skills. Mastery of AP style, broadcast copy, and executive interview prep materials.
- Track Record: Proven ability to manage multi-faceted campaigns from concept to execution and consistently secure top-tier earned media placements.
- Digital PR Savvy: Understanding of how PR intersects with LLMs. AEO, digital content, and brand authority building.
- Location: Local candidates near Davie, FL who can work hybrid/in-office are highly preferred; fully remote options will be considered for exceptional applicants with strong track records.
Preferred Skills
- Hands-on experience executing surveys or data-driven news releases.
- Familiarity with PR wire services (e.g., PR Newswire or GlobeNewswire).
- Ability to hit the ground running in a fast-paced environment with minimal ramp-up time.
About the Company
Debt.com connects people to personal finance solutions and expert advice. We help people with credit card debt, tax debt, student loans debt, credit report errors, identity theft issues, bankruptcy and much more. We work with a network of qualified financial service providers who want to help people effectively and jump-start their enrollments and sales. We've found the most reliable, highest-rated companies to assist people in overcoming their financial obstacles. We match consumers with the right debt professionals.High debt burdens and low credit scores prevent people from qualifying for financing. Loan rejections leave consumers stuck and unable to move forward while taking business away from you. Put loan rejections on the path to becoming loyal clients. Debt.com can get your clients to a place where you’re enjoying new loan approvals rather than denials.We provide flexible lead-gen payment structures and industry-leading ping-tree systems to prioritize service providers so everyone wins even in competitive spaces. We can throttle-up or back to provide the lead volume that fits your business needs, so you don’t end up paying for leads that your customer service reps can’t turn quickly.Debt.com offers a range of solutions to address the multi-faceted debt problems consumers often face in today’s economy. By helping your clients overcome challenges, you put them in a better position to use your services while creating loyalty. Visit https://www.debt.com today!
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