Job Description

Fractional CMO

Location: Paris, France (Hybrid)

Type: Freelance

Category: Strategic Marketing

Compensation: €700 to €1,000 per day

Role Overview

La Bourse aux Livres is seeking a Fractional CMO to take a strategic perspective on marketing and support the company through its next growth phase. The role involves steering and having real weight in business decisions.

Responsibilities

Provide an overall vision on marketing topics and serve as strategic advisor to management
Define annual marketing objectives and associated trade-offs
Build and lead the influencer strategy
Structure the pricing strategy
Influence product strategy in connection with business challenges

Required Qualifications

Confirmed B2C experience
Experience managing a marketing department
Ability to navigate between strategic vision and broader business topics (pricing, product)

Work Arrangement

Freelance mission, 1-2 days per week
High-impact role with genuine strategic latitude
Start ASAP

Selection Process

HR interview
CEO interview
Practical case study
Founders interview (CEO + Managing Director)

About the Company

As lovers of reading and the planet, we are convinced that individual initiatives, combined, can change the world. And our efforts are already paying off: a used book has a carbon footprint 3.5 times lower than the Ademne carbon footprint of a new book. Since our creation, we have thus saved 1,000 tons of CO2 (a Carbon Footprint certification carried out by Natural Development ). And we're not stopping there; every day we continue to improve in order to limit the impact of the book industry.

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