Fractional Head of Growth & Brand

Fractional | Remote | 10-15 Hours/Week

What You'll Own

You will be responsible for developing and leading the strategy across:

• Brand positioning and modernization
• Female customer acquisition
• Meta and TikTok paid advertising
• Instagram, TikTok and organic social
• UGC and creator strategy
• Influencer and partnership opportunities
• Email/SMS/database reactivation
• Landing-page and conversion strategy
• Event marketing
• Customer segmentation
• Creative testing
• Growth analytics and reporting

You do not need to personally execute every function. We want someone capable of determining what needs to be done, building the strategy, managing the necessary resources and being accountable for results.

The Core Challenge

We want you to help answer:

Why should a single Jewish woman choose our community or event in 2026 instead of Hinge, Bumble, JSwipe, another singles event—or simply staying home?

And then turn that answer into a brand and growth strategy capable of attracting thousands of Jewish singles.

What We're Looking For

Ideally, you have experience growing one or more of the following:

• Dating apps or dating businesses
• Live events
• Nightlife/hospitality
• Consumer communities
• Membership businesses
• Female-focused consumer brands
• Lifestyle brands
• Consumer apps

You should understand both brand and performance marketing.

We're especially interested in people who understand how TikTok, Instagram, creators, UGC and paid social work together rather than treating them as separate channels.

First 90 Days

We expect the person in this role to:

1. Audit the existing brand, customer base and marketing.
2. Identify why female participation/acquisition has weakened.
3. Develop updated positioning and messaging.
4. Create a modern content and creative strategy.
5. Build a paid + organic acquisition plan.
6. Develop a creator/ambassador strategy.
7. Build a reactivation strategy for our existing database.
8. Establish clear growth KPIs and reporting.
9. Begin testing the new strategy in selected markets.
10. Present a roadmap for scaling nationally.

How We'll Measure Success

We care about outcomes, not activity.

Key metrics will include:

• Female registrations
• Female CAC
• Male/female registration ratio
• Overall CAC
• Registration conversion rate
• Paid social performance
• Organic audience growth
• UGC/creator performance
• Database reactivation
• Ticket/event revenue