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Freelance Project Manager (Digital Marketing - 6 Months, Part-Time)

Northern is a North American digital experience consultancy that helps organizations unify content, commerce, and data into connected, AI-enabled systems delivering measurable business outcomes.

For over two decades, we've partnered with Fortune 500 companies and ambitious mid-market organizations across retail, manufacturing, financial services, healthcare, higher education, government, and utilities to simplify complexity and accelerate growth.

What We Do

We deliver integrated solutions across marketing services, digital experience, commerce, and data—combining strategic advisory, enterprise-grade implementation, and AI-enabled delivery to turn disconnected systems into intelligent ecosystems.

Our deep expertise in Adobe (Gold Solution Partner), Google, Salesforce, Klaviyo, Acquia and other industry-leading platforms enables us to activate the intelligence already embedded in your technology stack.

What Makes Us Different

We blend boutique-level care with enterprise scale. We embed alongside your teams as genuine collaborators translating powerful capabilities into workflows your people can actually run. Whether you need deep expertise in one area or fully integrated multi-solution strategies, we're built to scale with your needs.

Our philosophy: enterprise rigor + boutique craft = faster time to value, clearer operations, and measurable outcomes.

Let's Connect

Ready to turn your disconnected systems into competitive advantage? Visit northern.com to explore our work, or reach out to start a conversation.

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Marketing and Advertising

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Northern Commerce Inc. is a leading provider of high-quality eCommerce and digital solutions, dedicated to delivering exceptional results for clients across various industries. With a talented team of designers, developers, and marketing strategists, the company excels in creating tailored digital experiences that drive success. 

Their extensive range of services includes paid media and digital advertising, search engine optimization, email and SMS marketing, user-centric design, and performance ad creative. Additionally, Northern Commerce offers robust eCommerce solutions featuring custom application development, ERP integrations, and comprehensive analytics reporting.

The brand is committed to excellence and innovation, fostering a culture that encourages continuous learning and development. Known for its collaborative and supportive workplace, Northern prioritizes the well-being of its employees with a variety of wellness initiatives and modern workspaces. Partnering with industry-leading technology platforms, Northern Commerce ensures it remains at the forefront of digital transformation, providing clients with the tools needed to thrive in a competitive market.

Northern

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Consulting Operations Manager

Client Service | Operations Specialist

Sales Administrator

Commercial Director

Office Administrator

Operations Specialist | Empowering Women to Succeed

Emalie Ferris


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Northern specializes in developing digital solutions for the Retail and Public Service industries. We partner with clients navigating digital change to design, create and enable tailored digital experiences that achieve their performance goals.

Leveraging our strategic industry, technology, and digital capabilities, we provide our clients with scalable, right-sized solutions that drive their business success.

Northern Commerce

Canada’s leading eCommerce agency providing full service solutions to businesses in London, Toronto, and North America. Grow your business with us.

**About Northern**

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.

**What We’re Looking For**

We’re hiring a **Fractional Media & Web Analytics Manager** (20 hrs/week, long‑term contract) to **lead end-to-end measurement, tagging, reporting, and CRO across web and paid media**—turning data into clear actions that improve conversion and client results. You’ll **manage GA4/GTM and paid pixels, automate dashboards, and run A/B tests** while partnering closely with media, creative, and client teams. You’ll also **drive Monthly Web Ops (audits and fixes)** and deliver concise insights and CRO summaries that guide decisions and performance reviews.

- *This is a remote friendly position, for Freelancers in Canada or the USA. The current contract is for 20 hours a week, for a duration of 9 months, high likelyhood for extension, and potential to be able to fill your schedule the rest of the week on other accounts.*

**What You’ll Be Doing**

**Dashboarding and reporting**

- Own TapClicks setup and dashboards; automate, standardize, and QA reporting for media KPIs, conversion trends, and ROI across clients.
- Deliver actionable insights for planning, optimizations, Monthly Web Ops (top pages, CRO snapshot, behavior trends), and QBRs.

**Tool and tag management**

- Lead GA4/GTM architecture, audits, and ongoing QA; implement and troubleshoot tags, pixels, and integrations.
- Align tracking and platform pixels (Google, Meta, LinkedIn, etc.) with media strategy; partner with clients/devs on CRM and technical fixes.

**CRO and testing**

- Own the CRO roadmap; design, run, and analyze A/B and multivariate tests across ads, landing pages, and funnels.
- Prioritize test ideas with clear hypotheses and expected impact; surface device-specific UX insights to improve conversion paths.

**Data analysis and trends**

- Perform deep-dive analysis to identify performance drivers and growth opportunities; translate findings into clear, client-ready recommendations.
- Support forecasting, budget modeling, and channel mix planning; collaborate with developers to interpret Core Web Vitals/PageSpeed/Lighthouse impacts on CRO and tracking.

**QA and troubleshooting**

- Establish and enforce QA for tags, dashboards, reports, and GA4 events; validate tests pre-launch.
- Proactively detect and resolve data discrepancies; serve as the escalation point for analytics issues.

**Client collaboration**

- Present analytics insights, CRO results, and testing roadmaps in client meetings and QBRs; align with media strategy.
- Support Monthly Web Ops with GA4 and CRO findings to inform next steps, QA logs, and test rollouts.

**AI-enabled operations**

- Leverage AI to streamline workflows, enhance analysis, and support decision-making; evaluate and pilot relevant tools.
- Champion responsible experimentation and ensure ethical use, transparency, and data privacy aligned with agency values.

  

**What You'll Bring**

  

- Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
- 4+ years in analytics/CRO/digital marketing with a focus on measurement and optimization.
- Proficiency with GA4 and GTM; hands-on with media platforms (Google Ads, Meta, LinkedIn).
- Strong CRO knowledge and A/B testing methodologies.
- Advanced Excel/Google Sheets (pivots, lookups); familiarity with SQL/scripting.
- Experience with data viz tools: TapClicks, Looker Studio, Power BI; BigQuery a plus.
- Familiar with attribution models and CRM/web integrations.
- Exceptional client-facing communication and presentation skills.
- Relevant certifications (Google Analytics, Google Ads, Meta Blueprint).
- Nice to have: CSS/Java, server-side tagging, BI/advanced modeling, Hotjar or Microsoft Clarity.

  

**Benefits of Becoming a Northern Contractor**

In exchange for your talent, Northern offers:

- Competitive Rates
- Flexible work to promote work-life integration
- Remote-first or hybrid flexibility
- Asynchronous work
- Supportive Operations Team
- 20-40 hours a week
- Opportunity to collaborate with top industry talent!

  

**Compensation & Tools**

We’re looking for independent contractors to join our team and contribute to exciting, high-impact projects. Compensation will be based on your proposed rate, relevant skills, experience, and market alignment. Contractors are responsible for providing their own tools and equipment needed to perform the work. Payment will be issued within 30 days of receiving a valid invoice.

**Equity and Diversity**

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.

We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.

**AI Use & Interview Transparency**

Northern uses AI tools to support parts of the hiring process, such as drafting interview questions and organizing candidate information. We may also record and transcribe interviews to ensure accuracy and consistency in our evaluations. Rest assured, you will be speaking with real live human beings!

If you prefer not to be recorded or require an accommodation, please let us know in advance. This will not affect your candidacy. All interview information is used solely for recruitment purposes and managed in accordance with Ontario privacy requirements.

**Why Join Northern?**

You’ll work alongside a team of 200+ digital experts at one of Canada’s Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more. We’re intentional about growth, collaboration, and creating meaningful digital experiences that move our clients forward.

Fractional Media & Web Analytics Manager (20 hrs/week)

Toronto

Freelance Project Manager

Marketing

Freelance Project Manager

Job Description

About the Company

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