Fractional CMO

This is a part-time advisory role ideal for an experienced marketing leader who enjoys working with founder-led consumer brands. You will help guide the overall marketing strategy, refine brand positioning, and build systems that support growth across multiple locations.

Key Focus Areas:

• Brand positioning and messaging
• Marketing strategy for multi-location retail
• Store launch and grand opening campaigns
• Customer acquisition and retention strategies
• Digital marketing performance and analytics
• Franchise marketing systems and support
• Building scalable marketing processes as the company grows

Ideal Background:

We are looking for someone who has experience building or scaling consumer-facing brands , particularly in food, beverage, hospitality, or retail.

Ideal candidates may have experience as:

• Chief Marketing Officer

• VP of Marketing

• Brand Director

• Growth Marketing Leader

• Advisor to consumer brands

Experience with multi-unit restaurants, franchise systems, or consumer lifestyle brands is a strong plus.

Engagement Structure:

• Fractional / advisory role

• Flexible hours

• Remote with occasional strategy sessions

• Opportunity to play a key role in shaping the long-term growth of the brand