Fractional VP of Marketing & Enterprise Growth

Fractional VP of Marketing & Enterprise Growth — Healthcare / Medicaid

Location: Remote — United States

Job Type: Fractional / Contract

Expected Commitment: Approximately 10–15 hours per week

Compensation: $4,000–$7,500 per month, based on experience, healthcare relationships and expected time commitment. Potential additional performance-based compensation may be available for defined enterprise business-development outcomes.

Benefits:

• Flexible schedule

This Is Not a Traditional Fractional CMO Position

We are not primarily looking for someone to manage SEO, paid advertising, social media or consumer lead generation.

We need a healthcare executive who understands complex healthcare workflows and can translate that understanding into enterprise opportunities and strategic partnerships.

The right person should be equally comfortable discussing CareBridge with a Medicaid consultant, MCO executive, health-system leader, national home-care organization or healthcare technology company.

National Target Markets

• Medicaid / HCBS / LTSS: Medicaid organizations, MCOs, AAAs/ADRCs, waiver administrators, case-management organizations and related entities.
• Hospitals / Care Transitions: Hospitals, health systems, discharge/case-management departments and care-transition ecosystems.
• Large Home-Based Care & Post-Acute Providers: Home care, home health, hospice, palliative care, PACE and large HCBS organizations seeking better client acquisition, conversion and continued participant/family engagement.
• Medicare / Value-Based / Complex Care: Medicare Advantage, ACOs, population-health organizations, risk-bearing provider groups and complex-care programs.
• Community & Social-Service Navigation: Organizations coordinating community healthcare, disability, senior, transportation, nutrition and other support services.

Key Responsibilities

• Lead and refine CareBridge's national enterprise go-to-market strategy.
• Develop differentiated positioning and messaging for each target vertical.
• Build relationships with senior healthcare decision-makers.
• Build and activate a national network of healthcare consulting firms that can introduce or incorporate CareBridge into existing client engagements.
• Identify strategic integration and distribution relationships within the healthcare technology ecosystem.
• Personally participate in executive outreach, discovery meetings and partnership development.
• Identify workflow problems where participant engagement breaks down and translate them into CareBridge use cases.
• Develop pilot opportunities with measurable objectives.
• Help structure enterprise pricing and partnership strategies with CareBridge leadership.
• Direct the development of enterprise presentations, case studies, LinkedIn thought leadership and executive outreach.
• Coordinate internal and contracted marketing resources supporting enterprise growth.
• Develop a measurable enterprise pipeline and repeatable national go-to-market model.

Ideal Background

Approximately 7+ years of relevant healthcare experience, preferably including senior responsibility for enterprise growth, strategy, partnerships, product marketing, business development or market development.

Highly relevant experience includes:

• Medicaid / HCBS / LTSS
• Medicaid managed care / MCOs
• Healthcare enterprise technology
• EVV or home-care technology
• Hospitals and care transitions
• Home health, home care, hospice or post-acute care
• Medicare Advantage
• Value-based care / ACOs
• Population health
• Healthcare consulting
• Healthcare strategic partnerships

Experience working at or with Medicaid health plans, state programs, HCBS technology companies, health systems, healthcare consulting firms, national home-based-care organizations or enterprise healthcare technology companies is particularly valuable.

Existing relationships in these markets are a significant advantage.

This is a hands-on fractional executive position. The successful candidate will personally help originate relationships, participate in discovery conversations and advance enterprise opportunities.