Interim Global Head of Marketing

Role Overview

We're looking for an experienced Global Head of Marketing to join on an initial 12-month maternity cover, leading our global marketing function. Marketing plays a central role in how we build our brand, differentiate in key markets, and drive commercial performance.

This role will ensure we maintain momentum, deliver against strategic priorities, and continue to operate as a high-performing, globally aligned function. You'll step into an established model and be expected to provide clear direction, prioritisation, and oversight across a complex, multi-channel environment, while remaining closely connected to execution and delivery.

This is a hands-on leadership role where you will operate as a player-coach: setting direction while actively shaping campaigns, guiding output, and staying close to performance and delivery across the team. This is not a purely strategic or advisory position.

There is potential for this role to extend beyond the initial 12-month period, depending on business needs and performance.

Key Responsibilities

Strategic Leadership

• Own and drive the global marketing strategy and plan
• Translate business priorities into clear, actionable marketing direction
• Set priorities across sectors, campaigns, and regions
• Lead the development of the next global marketing strategy and annual plan
• Ensure alignment and consistency across global and group marketing teams
• Balance strategic ownership with active involvement in execution and delivery

Campaigns, Brand & Digital Performance

• Actively shape and drive delivery of major campaigns and strategic marketing initiatives
• Ensure activity is aligned to pipeline generation
• Lead digital marketing strategy and stay close to performance, optimisation, and key channel decisions
• Drive external brand positioning through campaigns, content, and thought leadership
• Prioritise activity based on commercial impact and return on investment

Team Leadership

• Lead and develop the global marketing team, with oversight across a multi-disciplinary function
• Lead team members both in the UK and US
• Provide clear direction, structure, and accountability
• Ensure integrated execution across brand, digital, and communications
• Maintain high standards of delivery, pace, and performance
• Remain closely involved in output quality and key deliverables across the team

Budget & Planning

• Own and manage the global marketing budget
• Allocate and optimise spend in line with strategic priorities
• Make clear, commercially driven trade-off decisions
• Lead planning and budgeting for the next financial year

Stakeholder Engagement & Governance

• Build strong relationships with Partners and senior stakeholders
• Own and deliver a clear marketing reporting cadence, including:
  • Bi-weekly performance updates for management
  • Monthly marketing reports for senior stakeholders
  • Quarterly marketing packs for Partner meetings
• Translate marketing activity into clear, concise, and commercially relevant narratives
• Maintain a structured operating rhythm across planning, reporting, and performance tracking

Demand Management & Prioritisation

• Act as the central point of oversight for incoming marketing requests
• Assess, prioritise, and align requests against strategic priorities
• Ensure focus is maintained on high-impact activity, avoiding fragmentation

Required Qualifications & Experience

• The role requires someone comfortable operating with autonomy, making decisions, and leading through complexity
• A commercially minded marketing leader with strong B2B experience
• Comfortable operating in a global, multi-market environment
• Strong commercial mindset, with a focus on impact and ROI
• Confident decision-maker, able to prioritise and make trade-offs
• Excellent stakeholder management and influencing skills
• Ability to simplify complexity and communicate clearly at a senior level
• A hands-on, pragmatic approach, someone who enjoys being close to the work as well as setting direction
• Experience working in B2B marketing, ideally within consulting or professional services
• Experience leading teams or functions, with a track record of delivery and execution
• Experience working across global or multi-regional marketing environments
• Proven ability to deliver commercially impactful marketing activity
• Experience managing budgets and multi-channel marketing environments
• Experience working with senior stakeholders

Success Metrics

• Continued momentum and delivery across key campaigns and priority sectors
• Strong alignment between marketing activity and commercial outcomes
• Clear prioritisation and effective allocation of budget and resources
• Clear, consistent, and valued communication of marketing performance to stakeholders
• A well-defined and actionable global marketing strategy for the next financial year
• A visible, hands-on leadership style, with strong involvement in campaign delivery and output quality
• Fast, pragmatic decision-making that keeps work moving and avoids over-complexity
• A team that feels supported, challenged, and clear on priorities, with minimal friction or rework

Work Arrangement

Global Working Model

This is a global role with core markets in the UK, US, and South Africa. The majority of the marketing team is based in the UK, so regular collaboration within UK working hours is important, alongside engagement with US stakeholders and activity. You'll need to be comfortable operating across time zones, with a level of flexibility in your working pattern to stay connected to both the team and the business.

Contract Details

• 12-month fixed-term contract (maternity cover)
• Start date: July
• Location: London
• Seniority level: Senior and Expert level