Job Description

Sr Communications Strategist - 1 Year Contract

Senior Manager, Communications Strategist

Are you the master-builder who can help us plan exciting integrated communications experiences using everything the LEGO Group has to play with? If so, we'd love to hear from you!

We're looking for an experienced planner/strategist who knows their owned from their earned, who dreams in consumer journeys, who gets as excited about a planning process as they do about big bold brave ideas! The LEGO Agency is responsible for designing and building integrated comms experiences across all touchpoints: owned, earned, shared and paid, and we'd like you to join the team to create the most engaging and effective strategies for kids, adults and the brand.

This role is a 1-year contract

Core Responsibilities

Create and define multichannel communications plans combining owned, earned, paid and shared media
Bring big ideas to life across our ecosystem in key campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints
Combine creativity and effectiveness through strong understanding of audiences, touchpoints and channel thinking
Apply your understanding of how brands grow, and how effective comms create impact and get results
Use data and research to inform your approach, whilst being open to creative innovation and exploration
Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking
Help to craft and develop our planning processes and collaboration across marketing and channel teams
Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences
Interested and curious about the world, challenges our view, and brings new perspectives to how we work

Play your part in our team succeeding

The LEGO Agency is the global LEGO in-house advertising agency, creating award-winning and compelling content and campaigns for the LEGO brand. The Global Communication Strategy department is all about understanding audience and channel behaviours; to inspire and frame creative work. The team leads and develops strategies for all LEGO channels, earned, owned and paid.

Do you have what it takes?

Significant experience in a communications planning or strategy role, responsible for channel and campaign planning, and communication architecture
Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans, and working to within a defined planning processes
Experience of working with channels / media owners to develop creative and executional thinking
Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts
Excellent communication skills – written, verbal, and emotional to be a key member of our team
Desire to stay close to projects throughout their life-cycle to maintaining strategic and creative excellence
Passion for creating communication work that has an impact, that matters and that's memorable

Preferred

Experience within a global strategy/planning context beneficial, or working within a 'multiple markets / regional' capacity
Excellent presentation skills
Big team and cross-org collaborations

What's in it for you?

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Employment Type: Full time, 1-year contract Locations: Billund, London, Copenhagen Hub - Løvstræde

About the Company

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to "inspire and develop the builders of tomorrow".

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe.