Amanda Pushkas

Experience

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  Nike

  Principal, Product Insights

  Feb 2024 - Present

  Nike, Inc. is a global leader in athletic apparel and footwear, known for its innovative products and commitment to sustainability. Headquartered in Beaverton, Oregon, Nike operates worldwide, offering products under its own brand and subsidiaries like Converse and Jordan Brand.

  • Led strategic initiatives to enhance product insights, driving innovation in athletic apparel.
  • Collaborated with cross-functional teams to integrate consumer feedback into product development.
  • Implemented data-driven strategies that increased market share and brand loyalty.
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  Nike

  Consumer Research Director

  Jun 2022 - Present

  • Directed comprehensive consumer research projects to inform product strategy and marketing.
  • Developed methodologies to capture consumer preferences, enhancing product alignment with market needs.
  • Presented actionable insights to senior leadership, influencing key business decisions.
• 

  Nike

  Global Consumer Research

  Dec 2020 - Present

  • Managed global research initiatives to understand diverse consumer behaviors across regions.
  • Utilized advanced analytics to identify emerging trends and opportunities in the athletic market.
  • Collaborated with international teams to ensure research findings were integrated into global strategies.
• 

  Nike

  Membership Research Lead

  Jan 2020 - Dec 2020

  • Led research efforts to enhance Nike's membership program, increasing engagement and retention.
  • Developed insights into member preferences, driving personalized marketing strategies.
  • Implemented feedback loops to continuously improve member experiences and offerings.
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  Nike

  User Experience Insights

  Apr 2016 - Jan 2020

  • Conducted user experience research to optimize digital platforms and enhance customer interactions.
  • Collaborated with design teams to implement user-centered design principles.
  • Analyzed user feedback to drive continuous improvements in digital experiences.

• AHA Agency

  Senior Account Manager

  Jan 2014 - Mar 2016

  AHA is a full-service strategic communications agency offering services in sales and marketing communications, brand identity, and more.

  • Managed key client accounts, delivering strategic communications solutions.
  • Developed and executed marketing campaigns that increased client visibility and engagement.
  • Led cross-functional teams to deliver integrated communications strategies.

• AHA Agency

  Account Manager

  Jan 2011 - Jan 2014

  • Managed client relationships, ensuring satisfaction and retention.
  • Coordinated with creative teams to deliver compelling marketing materials.
  • Analyzed market trends to provide clients with strategic insights and recommendations.
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  Alan Newman Research

  Research Manager/Analyst

  Jan 2008 - Dec 2011

  Alan Newman Research is a full-service market research firm specializing in business and consumer research, located in Richmond, VA.

  • Led research projects to provide actionable insights for diverse industries.
  • Conducted qualitative and quantitative research to support client objectives.
  • Presented findings to clients, enhancing their strategic decision-making processes.
• 

  Move One

  Logistics Manager

  Jan 2004 - Dec 2008

  Move One Inc. provides global relocations, immigration, logistics, and moving services, with a strong presence in over 60 countries.

  • Managed logistics operations, ensuring efficient and timely delivery of services.
  • Coordinated with international teams to streamline supply chain processes.
  • Implemented logistics solutions that improved operational efficiency and customer satisfaction.