Antonio Marsocci

Experience

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  Think Positive Agency by Antonio Marsocci

  Managing Partner

  Jan 2008 - Present

  • Provide omnichannel consultancy, ensuring business growth by helping owners, high-level executives, and senior managers develop and successfully carry out strategic initiatives. Demonstrate proven results by increasing revenue, decreasing expenses, and reducing costly mistakes.
  • Focus on sales, marketing, and global omnichannel expansion in retail, wholesale and distribution, franchising and licensing, eCommerce, and technology.
  • Monitor and ensure successful implementation of company strategy to increase revenue, build product awareness, and promote a positive brand community.
  • Consult for improvement of customer service experience by implementing improved employee training and skills development frameworks.
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  Curvy Kate

  Fractional Commercial Director

  Jun 2024 - Mar 2025

  We make D to K cup lingerie and swimwear that curvy girls love to wear. Fit, lift, shape and comfort – Curvy Kate design and sell specialist fuller-bust lingerie and swimwear, supporting customers with fit expertise and campaigning around body confidence.

  • Built and executed commercial strategy as Fractional Commercial Director to drive topline growth across wholesale, D2C and ecommerce channels.
  • Optimised trading calendar and campaign performance (Black Friday, product launches) to improve conversion and AOV during peak periods.
  • Forged and managed wholesale and retail partnerships, improving distribution efficiency and margin management.
  • Introduced pricing and promotional frameworks to protect brand positioning while maximising sell-through.
  • Mentored senior commercial stakeholders and cross‑functional teams (marketing, design, operations) to align assortment, stock and go‑to‑market plans with customer needs.
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  Never Fully Dressed

  Managing Director

  Dec 2023 - May 2024

  Never Fully Dressed is a lifestyle and fashion brand celebrating feel‑good dressing across inclusive sizing, producing distinctive printed dresses, occasionwear and seasonal ranges and operating retail, wholesale and pop‑up channels globally.

  • As Managing Director, led end‑to‑end commercial and operational delivery across wholesale, D2C ecommerce and retail stores to scale the business.
  • Directed international expansion and pop‑up/retail roll‑outs (US pop‑ups, Dubai, UK events) to grow brand awareness and retail revenue.
  • Oversaw product strategy and range planning (including launch of family swim, partywear and rental/pre‑loved initiatives) to broaden customer lifecycle value.
  • Built and developed leadership and cross‑functional teams (buying, marketing, operations), fostering a community‑centric brand culture.
  • Drove marketing and partnership activity (collaborations, events, webinars) to strengthen customer engagement and retention.
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  Exquise

  Board Advisor

  Jul 2023 - Nov 2024

  Exquise is an international ready‑to‑wear fashion brand (founded 2008) designing collections sold across Northern Europe and Asia; the business emphasises timeless silhouettes, quality and coordinated production standards.

  • Advised the executive team on international growth strategy, prioritising markets and channel mix for sustainable expansion.
  • Reviewed product and production processes to strengthen quality control and reduce time-to-market.
  • Supported wholesale & retail channel development across Northern Europe and Asia, including trade show and showroom positioning.
  • Provided governance and commercial counsel on assortment planning, pricing and brand positioning to protect margin while growing reach.
  • Mentored design and merchandising leads to better align collections with international buyer needs and local market trends.
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  Never Fully Dressed

  Non Executive Director

  Jun 2023 - Dec 2023

  • Served as Non‑Executive Director providing governance, strategic oversight and challenge to executive leadership.
  • Supported long‑term strategy, risk management and financial planning to ensure sustainable growth and responsible corporate governance.
  • Acted as a sounding board for commercial and international expansion decisions, combining retail, wholesale and digital perspectives.
  • Mentored senior leaders and advised on board‑level stakeholder communications including investors, partners and advisors.
  • Contributed to talent and succession planning to strengthen the leadership pipeline and preserve culture during growth.
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  Multytude

  Board Advisor

  Dec 2022 - Dec 2023

  Multytude is an AI‑based, influencer‑led prompted listening platform that drives rapid, authentic consumer feedback through 2‑way conversations with creators to surface actionable insights for marketing and product decisions.

  • Advised on product strategy and GTM for Multytude’s AI prompted‑listening platform, prioritising features that increase response authenticity and scale.
  • Helped define use cases for geo‑expansion and market entry, demonstrating how influencer‑led feedback reduces cultural risk and improves localisation.
  • Supported business development and partnerships with agencies and brands to embed prompted listening into influencer campaigns.
  • Guided the team on measurement frameworks (brand lift, engagement, qualitative analysis) to prove value vs traditional research methods.
  • Mentored founders on investor communications and early commercial traction stories to accelerate client acquisition.
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  OMMA

  Board Advisor

  Jan 2022 - Dec 2023

  Omma is a smart visual marketing engine offering OmmaSign (cloud‑based digital signage and content management) and OmmaVQ (interactive, personalized video marketing) to help brands engage audiences across physical and digital touchpoints.

  • Provided board‑level advice on product roadmap and vertical go‑to‑market for OmmaSign and OmmaVQ.
  • Supported enterprise sales and large‑scale deployments (telecom and QSR use cases), including guidance on integration strategies and partner ecosystems.
  • Advised on use of dynamic data, personalization and interactive widgets to increase in‑store and mobile engagement.
  • Helped position Omma for large partner projects and international expansion, leveraging case studies such as high‑scale smart signage implementations.
  • Counselled on commercial models (pay‑as‑you‑go, licensing) and SaaS pricing to optimise customer acquisition and retention.

• Dermalogica Italia

  Board Advisor

  Nov 2021 - Nov 2024

  Dermalogica Italia is the Italian operation for professional skincare and skin health products.

  • Provided omnichannel consultancy to senior managers, aligning retail, digital and professional channels into a single customer experience.
  • Developed and operationalised strategic initiatives to increase market penetration and distribution in Italy.
  • Led organisational restructuring and capability building to improve speed of execution and cross‑functional collaboration.
  • Mentored and coached mid/senior managers, establishing KPIs and review cadences to track commercial and operational outcomes.
  • Opened and evaluated new distribution opportunities and retail partnerships to extend reach and brand availability.
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  Closet London Ltd

  Sales and Marketing Director

  Dec 2019 - Jul 2023

  At Closet London, contemporary womenswear is designed and made in London with an emphasis on elegant shapes, distinctive prints and accessible occasionwear; the brand sells via wholesale, ecommerce and franchise/retail channels.

  • Led Sales & Marketing to grow wholesale distribution, onboard new international stockists and improve trade order conversion.
  • Launched and optimised a B2B platform to streamline wholesale ordering and reduce friction for retail partners.
  • Developed retail and franchise strategies (store openings, pop‑ups and international franchises) to amplify the brand footprint.
  • Built seasonal go‑to‑market plans marrying creative (prints, product stories) with digital marketing, PR placements and influencer activity.
  • Established sustainable product initiatives and communicated the sustainable range to trade and retail customers to support B2B positioning.
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  Lotus Cars

  Head of Retail

  Aug 2010 - Dec 2012

  Lotus Cars is a British manufacturer of hand‑built sports cars and Formula 1 racing cars, renowned for lightweight engineering, driving dynamics and high‑performance road and race vehicles.

  • As Head of Retail, responsible for retail channel strategy, dealership experience and direct retail operations to reflect Lotus’ brand values.
  • Defined retail standards and customer experience guidelines across dealer network to ensure consistent brand representation and premium service.
  • Aligned retail merchandising, vehicle presentation and customer journeys between showrooms and digital touchpoints to improve conversion.
  • Worked with dealer partners on training, KPIs and commercial models to increase retail profitability and customer retention.
  • Coordinated launch activity for new models and limited editions, delivering retail collateral and in‑showroom campaigns to drive test drives and sales.

• Habitat

  Head of Retail

  Jan 2009 - Jul 2010

  Habitat is a well‑known homewares and furniture retailer offering contemporary design-led products for the home across stores and online (retail, concessions and wholesale channels).

  • Led retail operations and store performance to improve sales per sq ft and customer experience across the estate.
  • Directed merchandising, in‑store visual standards and seasonal floor plans to maximise conversion and margin.
  • Implemented omnichannel initiatives (click & collect, returns, store fulfilment) to integrate store and ecommerce operations.
  • Coached store leadership teams on commercial discipline, KPI management and frontline selling skills to improve productivity.
  • Worked with marketing to deliver localised store events and community partnerships that drove footfall and customer loyalty.
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  MATCHESFASHION.COM

  Chief Operating Officer

  Apr 2004 - Dec 2008

  Matches (MATCHESFASHION.COM) is a global luxury fashion retailer combining curated designer product assortments with a premium online and retail experience.

  • As Chief Operating Officer, responsible for end‑to‑end operations including fulfilment, supply chain, customer experience and international logistics.
  • Drove operational scale‑up to support global ecommerce demand, focusing on speed, accuracy and cost‑to‑serve improvements.
  • Built cross‑functional processes between buying, merchandising and operations to reduce lead times and improve inventory efficiency.
  • Led initiatives to modernise fulfilment (automation, warehouse optimisation) and returns handling to increase customer satisfaction and margin recovery.
  • Established data‑driven KPIs and operational dashboards to monitor service levels, on‑time delivery and unit economics.