Antonio M.

• Provide omnichannel consultancy, ensuring business growth by helping owners, high-level executives, and senior managers develop and successfully carry out strategic initiatives. Demonstrate proven results by increasing revenue, decreasing expenses, and reducing costly mistakes.
• Focus on sales, marketing, and global omnichannel expansion in retail, wholesale and distribution, franchising and licensing, eCommerce, and technology.
• Monitor and ensure successful implementation of company strategy to increase revenue, build product awareness, and promote a positive brand community.
• Consult for improvement of customer service experience by implementing improved employee training and skills development frameworks.

We make D to K cup lingerie and swimwear that curvy girls love to wear. Fit, lift, shape and comfort – Curvy Kate design and sell specialist fuller-bust lingerie and swimwear, supporting customers with fit expertise and campaigning around body confidence.

• Built and executed commercial strategy as Fractional Commercial Director to drive topline growth across wholesale, D2C and ecommerce channels.
• Optimised trading calendar and campaign performance (Black Friday, product launches) to improve conversion and AOV during peak periods.
• Forged and managed wholesale and retail partnerships, improving distribution efficiency and margin management.
• Introduced pricing and promotional frameworks to protect brand positioning while maximising sell-through.
• Mentored senior commercial stakeholders and cross‑functional teams (marketing, design, operations) to align assortment, stock and go‑to‑market plans with customer needs.

Never Fully Dressed is a lifestyle and fashion brand celebrating feel‑good dressing across inclusive sizing, producing distinctive printed dresses, occasionwear and seasonal ranges and operating retail, wholesale and pop‑up channels globally.

• As Managing Director, led end‑to‑end commercial and operational delivery across wholesale, D2C ecommerce and retail stores to scale the business.
• Directed international expansion and pop‑up/retail roll‑outs (US pop‑ups, Dubai, UK events) to grow brand awareness and retail revenue.
• Oversaw product strategy and range planning (including launch of family swim, partywear and rental/pre‑loved initiatives) to broaden customer lifecycle value.
• Built and developed leadership and cross‑functional teams (buying, marketing, operations), fostering a community‑centric brand culture.
• Drove marketing and partnership activity (collaborations, events, webinars) to strengthen customer engagement and retention.

Exquise is an international ready‑to‑wear fashion brand (founded 2008) designing collections sold across Northern Europe and Asia; the business emphasises timeless silhouettes, quality and coordinated production standards.

• Advised the executive team on international growth strategy, prioritising markets and channel mix for sustainable expansion.
• Reviewed product and production processes to strengthen quality control and reduce time-to-market.
• Supported wholesale & retail channel development across Northern Europe and Asia, including trade show and showroom positioning.
• Provided governance and commercial counsel on assortment planning, pricing and brand positioning to protect margin while growing reach.
• Mentored design and merchandising leads to better align collections with international buyer needs and local market trends.

• Served as Non‑Executive Director providing governance, strategic oversight and challenge to executive leadership.
• Supported long‑term strategy, risk management and financial planning to ensure sustainable growth and responsible corporate governance.
• Acted as a sounding board for commercial and international expansion decisions, combining retail, wholesale and digital perspectives.
• Mentored senior leaders and advised on board‑level stakeholder communications including investors, partners and advisors.
• Contributed to talent and succession planning to strengthen the leadership pipeline and preserve culture during growth.

Multytude is an AI‑based, influencer‑led prompted listening platform that drives rapid, authentic consumer feedback through 2‑way conversations with creators to surface actionable insights for marketing and product decisions.

• Advised on product strategy and GTM for Multytude’s AI prompted‑listening platform, prioritising features that increase response authenticity and scale.
• Helped define use cases for geo‑expansion and market entry, demonstrating how influencer‑led feedback reduces cultural risk and improves localisation.
• Supported business development and partnerships with agencies and brands to embed prompted listening into influencer campaigns.
• Guided the team on measurement frameworks (brand lift, engagement, qualitative analysis) to prove value vs traditional research methods.
• Mentored founders on investor communications and early commercial traction stories to accelerate client acquisition.

Omma is a smart visual marketing engine offering OmmaSign (cloud‑based digital signage and content management) and OmmaVQ (interactive, personalized video marketing) to help brands engage audiences across physical and digital touchpoints.

• Provided board‑level advice on product roadmap and vertical go‑to‑market for OmmaSign and OmmaVQ.
• Supported enterprise sales and large‑scale deployments (telecom and QSR use cases), including guidance on integration strategies and partner ecosystems.
• Advised on use of dynamic data, personalization and interactive widgets to increase in‑store and mobile engagement.
• Helped position Omma for large partner projects and international expansion, leveraging case studies such as high‑scale smart signage implementations.
• Counselled on commercial models (pay‑as‑you‑go, licensing) and SaaS pricing to optimise customer acquisition and retention.

Dermalogica Italia is the Italian operation for professional skincare and skin health products.

• Provided omnichannel consultancy to senior managers, aligning retail, digital and professional channels into a single customer experience.
• Developed and operationalised strategic initiatives to increase market penetration and distribution in Italy.
• Led organisational restructuring and capability building to improve speed of execution and cross‑functional collaboration.
• Mentored and coached mid/senior managers, establishing KPIs and review cadences to track commercial and operational outcomes.
• Opened and evaluated new distribution opportunities and retail partnerships to extend reach and brand availability.

At Closet London, contemporary womenswear is designed and made in London with an emphasis on elegant shapes, distinctive prints and accessible occasionwear; the brand sells via wholesale, ecommerce and franchise/retail channels.

• Led Sales & Marketing to grow wholesale distribution, onboard new international stockists and improve trade order conversion.
• Launched and optimised a B2B platform to streamline wholesale ordering and reduce friction for retail partners.
• Developed retail and franchise strategies (store openings, pop‑ups and international franchises) to amplify the brand footprint.
• Built seasonal go‑to‑market plans marrying creative (prints, product stories) with digital marketing, PR placements and influencer activity.
• Established sustainable product initiatives and communicated the sustainable range to trade and retail customers to support B2B positioning.

Lotus Cars is a British manufacturer of hand‑built sports cars and Formula 1 racing cars, renowned for lightweight engineering, driving dynamics and high‑performance road and race vehicles.

• As Head of Retail, responsible for retail channel strategy, dealership experience and direct retail operations to reflect Lotus’ brand values.
• Defined retail standards and customer experience guidelines across dealer network to ensure consistent brand representation and premium service.
• Aligned retail merchandising, vehicle presentation and customer journeys between showrooms and digital touchpoints to improve conversion.
• Worked with dealer partners on training, KPIs and commercial models to increase retail profitability and customer retention.
• Coordinated launch activity for new models and limited editions, delivering retail collateral and in‑showroom campaigns to drive test drives and sales.

Habitat is a well‑known homewares and furniture retailer offering contemporary design-led products for the home across stores and online (retail, concessions and wholesale channels).

• Led retail operations and store performance to improve sales per sq ft and customer experience across the estate.
• Directed merchandising, in‑store visual standards and seasonal floor plans to maximise conversion and margin.
• Implemented omnichannel initiatives (click & collect, returns, store fulfilment) to integrate store and ecommerce operations.
• Coached store leadership teams on commercial discipline, KPI management and frontline selling skills to improve productivity.
• Worked with marketing to deliver localised store events and community partnerships that drove footfall and customer loyalty.

Matches (MATCHESFASHION.COM) is a global luxury fashion retailer combining curated designer product assortments with a premium online and retail experience.

• As Chief Operating Officer, responsible for end‑to‑end operations including fulfilment, supply chain, customer experience and international logistics.
• Drove operational scale‑up to support global ecommerce demand, focusing on speed, accuracy and cost‑to‑serve improvements.
• Built cross‑functional processes between buying, merchandising and operations to reduce lead times and improve inventory efficiency.
• Led initiatives to modernise fulfilment (automation, warehouse optimisation) and returns handling to increase customer satisfaction and margin recovery.
• Established data‑driven KPIs and operational dashboards to monitor service levels, on‑time delivery and unit economics.