David R.

Consultant provides strategic marketing advice and services to early-stage companies across various industries.

• Developed tailored user acquisition strategies for early-stage companies, helping them achieve initial market traction.
• Advised founders on go-to-market strategy and paid media to fast-track growth, serving as a Marketing Mentor for the Venture Mentoring Team.
• Supported a cryptocurrency start-up in fundraising efforts through targeted marketing advisement.
• Guided EdTech, Digital Health, Consumer, and Lifestyle apps in enhancing their user engagement and market presence.

Invesco is an independent investment management firm offering a wide range of investment products and services globally.

• Led multi-channel B2B and B2C marketing campaigns for exchange traded funds, mutual funds, and alternative investments.
• Successfully managed Invesco's flagship QQQ ETF performance marketing campaign, incorporating TV, digital, and influencer mediums.
• Strategized high-impact campaigns across various channels, including YouTube and TikTok, achieving significant market engagement.
• Executed targeted financial advisor marketing campaigns, leveraging platforms like LinkedIn and Meta to drive lead conversions.

• Successfully led performance marketing across Invesco's diverse product portfolio, including QQQ ETF, mutual funds, and real estate investments.
• Increased lead conversion rates by 20% through advanced automation integration and efficient marketing strategies.
• Optimized marketing efforts for high-net-worth and institutional investors, aligning with acquisition goals and priorities.

• Enhanced cross-channel conversion rates by 20% and reduced acquisition costs by 15% through innovative SEM approaches.
• Launched and scaled new media channels (Instagram, TikTok, Reddit), broadening Invesco's paid media reach and maintaining efficiency.
• Initiated emerging format strategies, improving audience engagement via LinkedIn CTV partnership and other premium integrations.
• Redesigned Invesco's B2B strategies to balance brand visibility with demand capture, decreasing media costs by 40%.

• Expanded performance marketing capabilities by establishing new operational processes and governance strategies.
• Integrated SEO and paid search efforts, yielding a 25% increase in qualified traffic through targeted budgeting.
• Developed creative testing frameworks for ad performance optimization, resulting in a 15% boost in channel conversions.

• Significantly improved campaign performance through a comprehensive modernization initiative, doubling qualified reach and increasing conversions by 30%.
• Implemented cross-platform account restructuring and standardization, reducing media costs by 50%.
• Managed a successful RFP process to engage Invesco's first dedicated paid search media buying agency.

Fubo is a sports-first live TV streaming platform offering popular sports channels and events without a cable contract.

• Orchestrated paid media strategy to drive subscriber growth across Search, Display, Video, and Paid Social channels.
• Enhanced brand visibility and acquisition through major sporting event promotions, including World Cup and NFL.
• Facilitated fuboTV's international expansion by overseeing the successful market launch in Spain.

Fareportal operates leading online travel agencies, including CheapOair, providing customers seamless travel booking experiences.

• Led the SEM strategy and execution for CheapOair, spearheading PPC management and market expansion initiatives.
• Drove substantial growth in Latin American markets, elevating regional sales to 38% of total site sales within 10 months.

• Expanded CheapOair's market reach in Europe and Australia, achieving a 20% increase in sales through strategic marketing campaigns.
• Identified lucrative destinations for targeted campaign efforts, focusing on competitiveness and consumer demand.

• Implemented strategic advertising approaches for travel metasearch platforms, boosting ROAS from 16% to 30%.
• Expanded SEM spend from $2 million to $3.2 million through effective conversion rate optimization techniques.