David Ruiz

Experience

• Consultant

  Performance Marketing | Paid Media | Search Marketing | Paid Social | Acquisition & Growth Marketing

  Oct 2024 - Present

  Consultant provides strategic marketing advice and services to early-stage companies across various industries.

  • Developed tailored user acquisition strategies for early-stage companies, helping them achieve initial market traction.
  • Advised founders on go-to-market strategy and paid media to fast-track growth, serving as a Marketing Mentor for the Venture Mentoring Team.
  • Supported a cryptocurrency start-up in fundraising efforts through targeted marketing advisement.
  • Guided EdTech, Digital Health, Consumer, and Lifestyle apps in enhancing their user engagement and market presence.
• 

  Invesco

  Senior Marketing Manager

  Apr 2023 - Oct 2024

  Invesco is an independent investment management firm offering a wide range of investment products and services globally.

  • Led multi-channel B2B and B2C marketing campaigns for exchange traded funds, mutual funds, and alternative investments.
  • Successfully managed Invesco's flagship QQQ ETF performance marketing campaign, incorporating TV, digital, and influencer mediums.
  • Strategized high-impact campaigns across various channels, including YouTube and TikTok, achieving significant market engagement.
  • Executed targeted financial advisor marketing campaigns, leveraging platforms like LinkedIn and Meta to drive lead conversions.
• 

  Invesco US

  Senior Marketing Manager

  Apr 2023 - Oct 2024

  • Successfully led performance marketing across Invesco's diverse product portfolio, including QQQ ETF, mutual funds, and real estate investments.
  • Increased lead conversion rates by 20% through advanced automation integration and efficient marketing strategies.
  • Optimized marketing efforts for high-net-worth and institutional investors, aligning with acquisition goals and priorities.
• 

  Invesco

  Senior Marketing Manager - Performance Media

  Mar 2022 - Apr 2023
• 

  Invesco US

  Senior Marketing Manager - Performance Media

  Mar 2022 - Apr 2023

  • Enhanced cross-channel conversion rates by 20% and reduced acquisition costs by 15% through innovative SEM approaches.
  • Launched and scaled new media channels (Instagram, TikTok, Reddit), broadening Invesco's paid media reach and maintaining efficiency.
  • Initiated emerging format strategies, improving audience engagement via LinkedIn CTV partnership and other premium integrations.
  • Redesigned Invesco's B2B strategies to balance brand visibility with demand capture, decreasing media costs by 40%.
• 

  Invesco

  Senior Manager Search and Social Programs

  Jan 2021 - Mar 2022
• 

  Invesco US

  Senior Manager Search and Social Programs

  Jan 2021 - Mar 2022

  • Expanded performance marketing capabilities by establishing new operational processes and governance strategies.
  • Integrated SEO and paid search efforts, yielding a 25% increase in qualified traffic through targeted budgeting.
  • Developed creative testing frameworks for ad performance optimization, resulting in a 15% boost in channel conversions.
• 

  Invesco

  Manager Search and Social

  Sep 2019 - Dec 2020
• 

  Invesco US

  Manager Search and Social

  Sep 2019 - Dec 2020

  • Significantly improved campaign performance through a comprehensive modernization initiative, doubling qualified reach and increasing conversions by 30%.
  • Implemented cross-platform account restructuring and standardization, reducing media costs by 50%.
  • Managed a successful RFP process to engage Invesco's first dedicated paid search media buying agency.
• 

  fuboTV

  Senior Marketing Manager

  Jan 2017 - Jan 2019

  Fubo is a sports-first live TV streaming platform offering popular sports channels and events without a cable contract.

  • Orchestrated paid media strategy to drive subscriber growth across Search, Display, Video, and Paid Social channels.
  • Enhanced brand visibility and acquisition through major sporting event promotions, including World Cup and NFL.
  • Facilitated fuboTV's international expansion by overseeing the successful market launch in Spain.
• 

  Fareportal

  Search Engine Marketing Manager

  Jan 2015 - Jul 2017

  Fareportal operates leading online travel agencies, including CheapOair, providing customers seamless travel booking experiences.

  • Led the SEM strategy and execution for CheapOair, spearheading PPC management and market expansion initiatives.
  • Drove substantial growth in Latin American markets, elevating regional sales to 38% of total site sales within 10 months.
• 

  Fareportal

  Search Engine Marketing Specialist

  Aug 2012 - Jan 2015

  • Expanded CheapOair's market reach in Europe and Australia, achieving a 20% increase in sales through strategic marketing campaigns.
  • Identified lucrative destinations for targeted campaign efforts, focusing on competitiveness and consumer demand.
• 

  Fareportal

  Marketing Analyst

  Jan 2012 - Aug 2012

  • Implemented strategic advertising approaches for travel metasearch platforms, boosting ROAS from 16% to 30%.
  • Expanded SEM spend from $2 million to $3.2 million through effective conversion rate optimization techniques.