Aron Drayer

Experience

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  SCUF Gaming

  VP & GM - SCUF Gaming

  Mar 2024 - Present

  SCUF Gaming (founded 2011) designs pro‑performance, highly customizable controllers and accessories for competitive and consumer gamers. Part of the Corsair family, SCUF partners with game publishers, esports leagues and creators to drive product innovation and brand experiences worldwide.

  • General Manager responsibility for P&L, product roadmap and go‑to‑market strategy across hardware, accessories and DTC channels.
  • Built and led cross‑functional teams (product, marketing, supply chain, partnerships, events) to accelerate launches and scale operations.
  • Spearheaded high‑profile license and esports partnerships (Call of Duty, CDL, publisher and team collaborations) and multi‑brand activations with Corsair family companies.
  • Oversaw global event strategy and on‑site activations (DreamHack, CDL majors, COD Champs), improving brand visibility and fan engagement.
  • Directed product collaborations and new product introductions (mobile and PC controllers, branded collections) from concept through market release.
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  Backbone

  Head of Marketing

  Nov 2022 - Feb 2024

  Backbone builds a mobile performance controller and an integrated app that enables cloud gaming and mobile/cross‑platform play, focused on improving the mobile gaming experience and ecosystem.

  • Led the full marketing function (Content, Influencer, Partnerships, Lifestyle, Events, PR, Community/Social) to drive awareness and user acquisition.
  • Developed and executed product launch campaigns tying hardware and app experiences into influencer and creator programs.
  • Built brand partnerships and lifestyle activations to position Backbone beyond peripherals into mobile gaming culture.
  • Owned event and experiential strategy to increase hands‑on trials and convert attendees into active users.
  • Established measurement and reporting for campaign performance, optimizing creative and media to improve ROI.
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  Logitech G

  Head of Marketing - Partnerships and Lifestyle

  Feb 2022 - Oct 2022

  Logitech G is Logitech’s gaming division, focused on designing performance gear, software and partnerships that enhance play for gamers and esports professionals globally.

  • Headed Partnerships & Lifestyle marketing for Logitech G (and ASTRO), driving brand collaborations, lifestyle positioning and event activations.
  • Designed and executed integrated partnership programs with esports teams, creators and publishers to support product launches and co‑branded initiatives.
  • Owned large‑scale event and experiential plans to showcase products and build community (tournaments, trade shows, activations).
  • Built influencer and creator ecosystems to generate authentic content and long‑term advocacy for hardware releases.
  • Coordinated cross‑functional launches with product, sales and regional marketing to maximize global reach and consistency.

• ASTRO Gaming

  Vice President of Marketing

  Mar 2013 - Apr 2022

  ASTRO Gaming is a premium gaming audio and accessory brand known for high‑quality headsets and deep involvement in esports and content creator partnerships.

  • Led ASTRO’s brand and marketing organization across esports, content, influencer, product partnerships, lifestyle, events, PR and community/social.
  • Built and managed strategic esports relationships and sponsorships (MLG, Call of Duty League, major teams and tournament partners).
  • Executed cross‑platform marketing campaigns and co‑branded product programs with publishers and IP holders (Call of Duty, Halo, League of Legends, etc.).
  • Planned and delivered large event presences and experiential activations to strengthen community bonds and product trial.
  • Directed creative, agency and PR partners to maintain consistent premium positioning and product storytelling.

• ASTRO Gaming

  Director of Marketing

  Oct 2009 - Mar 2013

  • Directed marketing programs and tactical execution across partnerships, lifestyle and events for the ASTRO brand.
  • Managed campaign planning, creative development and activation for product releases and co‑brand efforts.
  • Coordinated esports and influencer initiatives to amplify product credibility with competitive players and creators.
  • Oversaw event logistics and on‑site operations to ensure smooth brand representation and measurable lead capture.
  • Collaborated with product and sales to align marketing priorities with commercial goals.
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  Activision

  Sr. Producer

  Jan 2008 - Nov 2009

  Activision is a leading global developer, publisher and distributor of interactive entertainment across console, PC and mobile platforms.

  • External development lead for DJ Hero across Xbox 360, PS3, Wii and PS2, managing full production lifecycle from inception to first‑party approvals.
  • Supervised a production team (6 Sr. Producers/Producers/APs) and coordinated cross‑discipline resources to meet milestones and quality targets.
  • Owned scheduling, milestone tracking, vendor relationships and first‑party submission processes.
  • Managed music licensing, peripheral integration and technical compliance for a music‑based franchise.
  • Contributed to DJ Hero achieving major industry recognition, including Game Critics E3 Award and Best New IP (2009).

• Vivendi Universal Games

  Executive Producer

  Jul 2005 - Jul 2008

  Vivendi Universal Games was an international publisher and developer involved in production, licensing and distribution of major console and PC titles.

  • Managed a team of senior producers with top‑line responsibility for production, licensing, scheduling, technical assessment and SKU planning.
  • Led external development on a music‑based title (peripheral development and music licensing) that transitioned into DJ Hero following a studio acquisition/merger.
  • Served as Sr/Exec Producer on multiple licensed and original projects (The Legend of Spyro: Dawn of the Dragon; Ice Age 3; Mummy 3; Bourne Conspiracy; prototype work on Brutal Legend).
  • Owned cross‑functional coordination between design, engineering, licensors and QA to deliver on publisher expectations.
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  Atari

  Sr. Producer

  Jan 2001 - Dec 2004

  Atari is a multi‑platform interactive entertainment and licensing company with a long portfolio of classic game franchises and modern publishing activities.

  • Managed external development operations including licensing, milestone tracking, sponsor relations, testing and first‑party submissions.
  • Produced and supervised multiple multi‑platform titles (Unreal II, Unreal Tournament 2005, Terminator 3, TransWorld series, Timeshift and others).
  • Coordinated technical and design reviews to ensure franchise fidelity and platform compliance.
  • Negotiated external partner agreements and maintained delivery schedules across geographically distributed teams.

• NAMCO Hometek

  Producer

  Jan 1999 - Dec 1999

  NAMCO Hometek (Namco) is a publisher/developer known for iconic arcade and console properties.

  • Led creation and delivery of in‑game cinematics for Pac‑Man World on PlayStation, the company’s top internal priority.
  • Managed cinematic pipeline, asset schedules and cross‑studio reviews to deliver all cinematics on time.
  • Coordinated approvals and creative sign‑offs with Namco Japan to ensure IP fidelity and localization readiness.

• Interactive Republic Corp

  Executive Producer

  Jan 1999 - Dec 2001

  Interactive Republic Corp is a privately funded independent game developer focused on original and licensed console titles.

  • Co‑founded and grew an independent development studio, owning publisher relations, deal negotiations and business development.
  • Managed budgeting, production scheduling, game design oversight and marketing planning for studio projects.
  • Secured a development agreement with Activision for Kelly Slater’s Pro Surfer (PS2, Xbox, GameCube); title was subsequently transitioned and shipped by another studio.
  • Built processes for external partner management and publisher communications.

• Radical Entertainment

  Producer

  Jan 1997 - Dec 1999

  Radical Entertainment is a developer of console and PC games, including licensed sports and action titles.

  • Led an internal development team of ~25 artists, programmers and designers on ESPN NBA Tonight for PlayStation and PC.
  • Served as primary liaison with ESPN and the NBA to ensure accurate brand representation and compliance with licensing requirements.
  • Owned production scheduling, milestone delivery and interdepartmental communication to meet publisher expectations.

• Virgin Interactive Entertainment

  Producer

  Jan 1995 - Dec 1997

  Virgin Interactive Entertainment was a global publisher and developer active in producing and distributing computer and console games across multiple genres.

  • Managed production activities for published titles, coordinating internal teams and external partners.
  • Maintained development schedules, oversaw QA cycles and facilitated communication between creative, engineering and publishing stakeholders.
  • Supported localization, submission and milestone sign‑offs for releases during tenure.

• SEGA of America

  Assitant Producer / Tester

  Jan 1992 - Dec 1995

  SEGA of America is the U.S. branch of SEGA, a major global video game publisher and hardware company.

  • Supported production and QA as Assistant Producer / Tester on console titles, contributing to build verification and bug triage processes.
  • Executed test plans, documented issues and worked with development teams to reproduce and resolve defects.
  • Assisted with milestone delivery tasks, submissions and internal reporting to support on‑time releases.