Ian Larbalestier

Experience

• 

  Crimson Education

  Growth Marketing (Athletics)

  Dec 2023 - Present

  ● Strategic GTM Leadership: Engineered and executed a unified Go-to-Market strategy for a high-ticket international vertical across AU, NZ, and UK markets. Partnered with regional Heads of Sales and Product to align growth initiatives with revenue capacity, resulting in a 79% increase in H1 revenue. ● Cross-Functional Collaboration: Lead the "Athletics Growth Squad," coordinating efforts between paid media, content, and sales operations. Facilitated weekly syncs to translate complex performance data into actionable insights for non-technical stakeholders. ● Full-Funnel Optimisation: Moved beyond top-of-funnel metrics to optimise for pipeline velocity and LTV. Re-architected the lead qualification flow (Typeform to Salesforce via Zapier), improving lead quality scoring and reducing sales cycle time for 6-figure contracts. ● Technical SEO & Content Strategy: Scaled organic traffic from zero to 5,000+ monthly visitors by implementing a technical SEO framework focused on high-intent search queries. Collaborated with web developers to improve Site Speed and Core Web Vitals to boost search visibility.

• Ian Larbalestier

  Growth & Performance Marketer

  Jan 2021 - Present

  Ian Larbalestier provides digital growth strategies and marketing services.

  • Generated over 50,000 leads for under $20 each, achieving a Return on Ad Spend (ROAS) of 4+.
  • Managed annual marketing budgets exceeding $500,000 across multiple industries, including education, finance, and food & wine.
  • Designed optimized marketing funnels and implemented API tracking and CRM systems to enhance lead conversion.
  • Led successful digital marketing campaigns on platforms like Meta, Google, TikTok, and Outbrain.
• 

  Liquor Loot

  Growth & Performance

  Jan 2020 - Dec 2021

  Liquor Loot creates immersive experiences for whisky and gin discovery online.

• 

  LiveSwitch

  Digital Marketing Manager (Facebook Lead)

  Jan 2018 - Dec 2020

  Liveswitch is a digital marketing agency specializing in advertising systems and lead optimization.

  • Scaled a health & supplement e-commerce store's revenue by 5x within a short time frame.
  • Achieved a 70% reduction in cost per lead while increasing overall conversion rates.
  • Led successful digital marketing campaigns focused on paid media, particularly Google Ads and Facebook Ads.
  • Developed and optimized landing pages, enhancing user experience and conversion rates.