Bronwen Fabb

Manly NSW 2095, Australia

  1. Operations
  2. Product Management
  3. Chief Operating Officer
  4. B2B
  5. Digital Transformation
  6. Revenue Operations
  7. Professional Services

I turn fragmented, underperforming marketing and operations into commercial engines - so businesses can get to their next phase of growth.

Businesses reach a point where the systems, team, and infrastructure that got them here are no longer enough to get them to what's next. That's where I come in.

I find what's actually broken across marketing, operations, and digital infrastructure - and build what's missing. Not advising. Building.

Over 20 years across B2B SaaS, professional services, education and training, eCommerce, and global enterprise, I've delivered:

  • 11-country digital transformations
  • eCommerce platforms built from zero
  • Market…
Hire Bronwen
Bronwen Fabb

Experience

  • Wilkinson Butler

    Wilkinson Butler

    Digital Director

    Oct 2024 - Present

    Wilkinson Butler is a Sydney-based strategic communications and corporate affairs consultancy (approx. 11–50 people) specialising in crisis communications, reputation management, stakeholder engagement and media/government relations. The firm advises executives, boards and communications teams on high‑stakes issues, builds thought leadership and manages integrated campaigns that connect clients with media, government and public audiences.

    • Lead development and delivery of the firm’s digital strategy, aligning social, content, web and paid channels to corporate affairs and reputation objectives.
    • Designed and implemented a digital-first crisis communications framework: real-time monitoring, escalation protocols and rapid-response social playbooks for senior spokespeople.
    • Created and managed editorial strategy and execution for thought‑leadership programs (eg. #6GlobalPillars, Thursday Think Tank), amplifying client and firm insights across owned and earned channels.
    • Oversaw website strategy, CMS improvements and SEO optimisations to improve user experience, discoverability and lead-generation for advisory services.
    • Built analytics and reporting capability (web, social listening, media tracking) to measure campaign impact, inform media strategy and provide board-level reporting.
    • Established social media governance, digital policies and executive media training to ensure consistent, compliant messaging in sensitive issues and ESG communications.
    • Integrated digital channels with traditional PR and issues-management programs to increase message reach, accelerate media pickup and support stakeholder engagement plans.
    • Managed digital team and external vendors, setting KPIs, budgets and workflows to deliver multi-channel campaigns on time and to brief.
    • Led digital support for sustainability/ESG communications, including guidance on environmental claims and mitigation of greenwashing risk in client messaging.