Alejandro Villacís

Operations and CX Leader with experience scaling DTC and B2B operational teams

I have over 12 years of experience leading operational teams to deliver high quality outcomes. I have experience in operations, analytics, and customer experience across B2B and DTC industries (most recently in CPG and healthtech).

I’ve been part of go to market teams that have launched multi-million dollar products and have both scaled and built operations from scratch.

I also have experience with teaching and coaching through my academic roles and volunteer activities. I’m a father of two girls under 4 and husband to a CPA who advises businesses on their tax liabilities.

Alejandro Villacís



  • Ro


    Senior Director, Member Experience

    May 2021 - Present

    Ro is a direct-to-patient healthcare company providing high-quality, affordable healthcare without the need for insurance. Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, labs, and pharmacy services nationwide. This is enabled by Ro’s vertically integrated platform that powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has facilitated more than eight million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies.

    • Scaled team to hundreds of agents across onshore and BPO while creating new operational flows
    • Participated on go to market team launching new treatment conditions and scaling to millions in revenue
    • Delivered on numerous cost-saving initiatives in partnership with Product and Operations leaders
  • Columbia University in the City of New York

    Columbia University in the City of New York

    Applied Analytics Associate Lecturer

    Sep 2019 - Dec 2020

    The official LinkedIn home of Columbia University.

    • Advised several student groups on delivering consulting and analytics services to partners of Columbia University
  • Harry's Inc.

    Harry's Inc.

    Director of Customer Experience

    May 2019 - Apr 2021

    We’re building a modern CPG company by putting people first and delivering against real unmet consumer needs.

    • Partnered with Product and Operations on launching DTC business in Europe
    • Led transition of CX software across the enterprise impacting multiple brands across NA and Europe
    • Integrated CX with Consumer Insights to deliver business insights that influenced company strategy
  • Colgate-Palmolive


    Analytics and Innovation Consultant

    Sep 2017 - Dec 2017

    We are Colgate, a caring, innovative growth company reimagining a healthier future for all people, pets and planet.

    • Led an analytics engagement to deliver insights to Colgate on a potential acquisition of AR software
  • Mcmaster-Carr


    Operations Manager

    Sep 2012 - Mar 2019

    Be curious. Be exceptional. Be rewarded. Create experiences worth sharing.

    • Managed P&L for numerous teams and business functions
    • Led expansion of warehouse space optimizing for storage and distribution growth
    • Partnered with Engineering and Logistics to launch upgraded delivery service level for customers
    • Led cross-functional team that implemented e-commerce sales tax collection strategy nationwide
  • Deloitte


    MBA Intern

    Jan 2012 - Jul 2012

    Deloitte drives progress. Our firms around the world help clients become leaders wherever they choose to compete. Deloitte invests in outstanding people of diverse talents and backgrounds and empowers them to achieve more than they could elsewhere. Our work combines advice with action and integrity. We believe that when our clients and society are stronger, so are we. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms are legally separate and independent entities. DTTL does not provide services to clients. Please see to learn more.The content on this page contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on content from this page.

    • Participated on engagement for a large Utility company

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