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Dave Rubinstein
Dave Rubinstein
New York, NY, USA
Driving Sales Excellence through Operational Rigor and Innovation
Dave Rubinstein is an experienced "role up sleeves" GTM operator with a focus on operational rigor, scale, and creative problem solving. Dave's operational rigor skills were honed as a leader at Salesforce for 6 years. His teams hit quota 5 of 6 years. Dave showcased his ability to scale at Outreach where he took on a small, struggling East Coast team and scaled it from 5 to 50 people (while exceeding quota). His background is particularly unique as Dave as also has experience at a Pre Reven…
Work
Leadership Podcast
https://www.youtube.com/watch?v=A7_Fuuis0JEOne of my former 2nd Line Leaders interviewed me for his podcast. This gives a good sense of who I am as a leader.
Experience
Spark
Senior Vice President of Sales
Aug 2024 - Apr 2025
Spark provides access to trusted, expert advice for navigating post-retirement life, starting with Medicare insurance.
Kustomer (divested from Meta)
Vice President, Sales
Oct 2022 - Jul 2024
Kustomer helps businesses grow by delivering exceptional customer service via a range of channels, using complete customer visibility, seamless omnichannel conversations, and intelligent automation.
- Successfully led Sales, Solution Engineers, RevOps, and Enablement teams, enhancing Kustomer's market position.
- Divested from Meta and contributed to Kustomer becoming an independent VC-backed entity, raising $60M.
Outreach
Vice President, Commercial Sales
Mar 2020 - Aug 2022
Outreach is the leading sales execution platform that helps market-facing teams efficiently create and predictably close more pipeline, leveraging automation and AI.
- Grew ARR from $1M to $5M Year 1 ($4M quota) and increased ARR to $11M Year 2 ($10M quota). Scaled team from 5 to 30 people during this period.
- Expanded responsibility to National in Year 3. Led team of 50+. Generated 13M ARR in first half of year. Responsible for net new sales, expansion, and $50M renewals.
Salesforce
Regional Vice President, Marketing Cloud Sales
May 2014 - Apr 2020
Salesforce is a global cloud computing company that develops CRM solutions and provides business software on a subscription basis.
- Exceeded quota 5 of 6 years. Quotas ranged from $6M to $10M and team size ranged from 6 - 10 AEs.
- Launched first national sales team for Pardot (Mar Tech) for Financial Services.
gen.video
Chief Revenue Officer
Feb 2008 - Sep 2012
At gen.video, their services blend insights and expertise to delight consumers globally, utilizing their proprietary AI content collaboration hub to drive social commerce through influencer marketing.
- Built sales team from pre-revenue to profitability, establishing 100K+ contracts with leading marketers like P&G and Unilever.
- Designed a scalable sales process that led to 12 consecutive quarters of revenue growth.
- Managed Procter & Gamble account from inception to a multi-million dollar contract, demonstrating significant client growth and retention.
- Promoted from VP Sales to CRO in two years, showcasing exceptional leadership and contribution to the company's revenue.
Yahoo
Senior Category Director
Apr 2005 - Feb 2008
Yahoo, the trusted guide for millions globally with iconic products for 30+ years—offers advertisers omnichannel solutions and powerful data to deliver results.
- Led sales teams to achieve over a 30% increase in revenues, growing revenue responsibility from ~$50M to over $250M, with major clients including AT&T, Verizon Wireless, HP, Dell, and Kodak.
- Spoke at key industry events such as CES, highlighting Yahoo's thought leadership within the telecom and technology categories.
- Earned a promotion from Sales Director to Senior Director in 2007, reflecting outstanding performance and leadership in expanding the role to encompass both Telecom and Technology sectors.
Current Analysis
Account Executive
Mar 2003 - Mar 2005
Current Analysis specializes in delivering expert market analysis and advisory services.
- Developed and executed account strategies leading to new business from AT&T, Verizon, Sprint, Nextel, and Motorola.
- Achieved 167% of sales quota in 2004, generating $2.8M in revenue.
- Recognized as the top sales representative at Current Analysis in 2004.