Irina D.

CommonThread helps RevOps leaders at growth-stage SaaS companies do their actual work in plain English — unifying revenue data, cleaning quality, and delivering AI-powered, context-rich RevOps insights (RIDL).

• Led product strategy and execution for an AI-first RevOps platform focused on data quality, context-building, and plain-English analytics (RIDL).
• Designed and shipped AI-powered data cleansing and scoring capabilities that address low-quality revenue data at scale.
• Built predictive intelligence features to surface expansion opportunities and prioritize pipeline prospects for targeted growth.
• Defined cross-channel ingestion and analysis to correlate email, DMs, SMS, voice and CRM signals into a single revenue story.
• Partnered with RevOps leaders to reduce manual plumbing time (hours → minutes) and enabled non-technical users to run complex analysis.
• Led GTM positioning for Directors/Heads of RevOps and opened strategic pilot partnerships with Series B–D SaaS customers.

Contributing to resources, content, and community for practitioners who love revenue operations.

• Contributed content, playbooks, and resources focused on practical RevOps challenges and solutions.
• Supported community-building activities—webinars, workshops, and knowledge‑share sessions—to upskill RevOps practitioners.
• Helped curate and review materials that translate technical RevOps concepts into actionable, non-technical guidance.
• Advised on member experience and resource organization to increase engagement and practical value for the community.

Independent advisory practice providing fractional CPO/CTO and strategic product leadership to startups and growth-stage companies.

• Advised and held fractional product/strategy roles for multiple clients (Spot Runner, Culture Hive Media, The David & Goliath Project, Immetrica, Reeload, Insurgent Technologies, Real AI), delivering tactical product roadmaps and go-to-market plans.
• Coached founders on investor readiness, pitch decks, and fundraising preparation to tighten product narratives and business cases.
• Enabled business development and partner introductions across DSP/SSP/agency/publisher networks to accelerate client traction.
• Delivered hands‑on product work (requirements, prioritization, launch) and occasional interim leadership (fractional CTO/CPO) to bridge hiring gaps.
• Mentored leadership teams on scaling product orgs and embedding data-driven product management practices.

Simple, scalable, two-way business texting & calling.

• Owned business operations for product, support, and GTM processes to scale Salesmsg from SMB to enterprise use cases.
• Operationalized compliance and security programs (HIPAA mode rollout, SOC 2 controls) to open regulated verticals.
• Scaled integrations and partnerships (native CRM integrations, App Marketplace, HubSpot & Salesforce projects) to drive adoption and reduce time-to-value.
• Supported launch and operational readiness for AI Agents and Calling 2.0 — introduced runbooks, monitoring, and escalation paths.
• Improved RevOps efficiency by redesigning workflows, Smart Views, and member/inbox management to reduce response times and operational overhead.
• Drove hiring, onboarding, and cross-functional processes to support distributed teams and global expansion initiatives.

The LJI Group connects builders and developers with modular, efficient, and sustainable construction solutions — partnering to reduce costs and speed delivery.

• Served as fractional COO to operationalize modular construction projects and vendor partnerships.
• Designed processes to accelerate project delivery while improving quality controls and reducing rework.
• Built partner & supplier onboarding playbooks to standardize procurement and lower unit cost across projects.
• Implemented KPIs and reporting to give leadership real-time visibility into schedule, budget, and resource constraints.
• Coached executive team on scaling operations, contractual frameworks, and go-to-market for new product offerings.

Mediaprobe captures real-time emotions with GSR, delivering the Emotional Impact Score to boost media effectiveness and ad engagement.

• Led product strategy for an attention- and emotion-measurement platform using GSR and synchronized media‑timestamped signals (PALM system).
• Built and launched AI-driven emotional impact scores and analytics to help brands optimize ad creative and placement.
• Scaled product capabilities and integrations to support broadcasters, advertisers, and media organizations measuring live and campaign-level engagement.
• Coordinated cross-functional teams (research, engineering, data science) to translate behavioral signals into actionable product features.
• Drove commercial adoption through case studies, client pilots and partnership programs, improving media-effectiveness decisions.

The IAB Technology Laboratory is a non-profit consortium producing standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.

• Served on the Board to guide governance, strategy, and financial oversight for ad‑tech standards and industry initiatives.
• Contributed to development and adoption of foundational standards (AAMP / Agentic Advertising, ARTF, CoMP, OpenRTB updates) to enable interoperable, privacy-first agentic systems.
• Supported Tech Lab events, working groups, and public comment efforts to align industry stakeholders on identity, privacy, and measurement frameworks.
• Helped prioritize standards that reduce supply‑chain friction (dynamic traffic, ECAPI event/conversion framework) and advance measurement/monetization protocols.
• Acted as an industry liaison—bringing agency, publisher, and vendor perspectives into standards conversations.

Oracle offers a comprehensive and fully integrated stack of cloud applications and cloud platform services.

• Led product management for Moat within Oracle Advertising — owned strategy, roadmap and P&L for a $100M+ measurement and verification portfolio.
• Managed and mentored an 18-person product organization covering Moat Analytics, Moat Reach and Moat Outcomes.
• Directed enterprise identity resolution combining deterministic, probabilistic and first‑party signals and managed 500+ platform integrations (DSPs, SSPs, CTV, retail media).
• Ran client advisory board and drove customer-informed product decisions that increased adoption, retention, and revenue.
• Owned partner and M&A evaluation activities to identify capability gaps and inorganic growth opportunities.

MGM Resorts operates world-class resort destinations combining entertainment, luxury facilities, and hospitality across a global portfolio.

• Led enterprise IT programs to strengthen alignment between technology and core business lines (marketing, hotel, casino, retail, finance).
• Owned an Oracle Fusion Cloud ERP implementation including integration testing and change management that delivered ~$50M in ROI.
• Drove cross-functional modernization efforts as part of company-wide digital and cloud transformation initiatives.
• Implemented governance and reporting mechanisms to ensure business stakeholders had visibility into program status, benefits realization, and risk.
• Coordinated vendor and internal teams to reduce operational friction and accelerate deployment timelines across multiple business units.

At our core, we help clients earn superior profits while beating competition by delivering high-level strategic decisions, analytics, and market-driven product guidance.

• Partnered with business stakeholders to lead market research, product definition, and project deployments across industries.
• Delivered zero-to-one product builds and coordinated offshore development teams through discovery, wireframes, testing and launch.
• Implemented process and systems improvements that produced a 145% increase in orders and 117% revenue growth at 20% margin for client engagements.
• Advised on go-to-market, vendor selection, and analytic modeling to improve decision‑making and product ROI.