Irina D.

Experience

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  CommonThread AI

  Fractional Chief Product Officer

  Jan 2024 - Present

  CommonThread helps RevOps leaders at growth-stage SaaS companies do their actual work in plain English — unifying revenue data, cleaning quality, and delivering AI-powered, context-rich RevOps insights (RIDL).

  • Led product strategy and execution for an AI-first RevOps platform focused on data quality, context-building, and plain-English analytics (RIDL).
  • Designed and shipped AI-powered data cleansing and scoring capabilities that address low-quality revenue data at scale.
  • Built predictive intelligence features to surface expansion opportunities and prioritize pipeline prospects for targeted growth.
  • Defined cross-channel ingestion and analysis to correlate email, DMs, SMS, voice and CRM signals into a single revenue story.
  • Partnered with RevOps leaders to reduce manual plumbing time (hours → minutes) and enabled non-technical users to run complex analysis.
  • Led GTM positioning for Directors/Heads of RevOps and opened strategic pilot partnerships with Series B–D SaaS customers.
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  RevOps Co-op

  Member

  Jan 2023 - Present

  Contributing to resources, content, and community for practitioners who love revenue operations.

  • Contributed content, playbooks, and resources focused on practical RevOps challenges and solutions.
  • Supported community-building activities—webinars, workshops, and knowledge‑share sessions—to upskill RevOps practitioners.
  • Helped curate and review materials that translate technical RevOps concepts into actionable, non-technical guidance.
  • Advised on member experience and resource organization to increase engagement and practical value for the community.

• Freelance Consultancy

  Advisor at Large

  Jan 2022 - Present

  Independent advisory practice providing fractional CPO/CTO and strategic product leadership to startups and growth-stage companies.

  • Advised and held fractional product/strategy roles for multiple clients (Spot Runner, Culture Hive Media, The David & Goliath Project, Immetrica, Reeload, Insurgent Technologies, Real AI), delivering tactical product roadmaps and go-to-market plans.
  • Coached founders on investor readiness, pitch decks, and fundraising preparation to tighten product narratives and business cases.
  • Enabled business development and partner introductions across DSP/SSP/agency/publisher networks to accelerate client traction.
  • Delivered hands‑on product work (requirements, prioritization, launch) and occasional interim leadership (fractional CTO/CPO) to bridge hiring gaps.
  • Mentored leadership teams on scaling product orgs and embedding data-driven product management practices.
• 

  Salesmsg

  Business Operations Lead

  Aug 2025 - Jan 2026

  Simple, scalable, two-way business texting & calling.

  • Owned business operations for product, support, and GTM processes to scale Salesmsg from SMB to enterprise use cases.
  • Operationalized compliance and security programs (HIPAA mode rollout, SOC 2 controls) to open regulated verticals.
  • Scaled integrations and partnerships (native CRM integrations, App Marketplace, HubSpot & Salesforce projects) to drive adoption and reduce time-to-value.
  • Supported launch and operational readiness for AI Agents and Calling 2.0 — introduced runbooks, monitoring, and escalation paths.
  • Improved RevOps efficiency by redesigning workflows, Smart Views, and member/inbox management to reduce response times and operational overhead.
  • Drove hiring, onboarding, and cross-functional processes to support distributed teams and global expansion initiatives.

• The LJI Group

  Fractional Chief Operating Officer

  Jan 2024 - Dec 2025

  The LJI Group connects builders and developers with modular, efficient, and sustainable construction solutions — partnering to reduce costs and speed delivery.

  • Served as fractional COO to operationalize modular construction projects and vendor partnerships.
  • Designed processes to accelerate project delivery while improving quality controls and reducing rework.
  • Built partner & supplier onboarding playbooks to standardize procurement and lower unit cost across projects.
  • Implemented KPIs and reporting to give leadership real-time visibility into schedule, budget, and resource constraints.
  • Coached executive team on scaling operations, contractual frameworks, and go-to-market for new product offerings.
• 

  Mediaprobe

  Chief Product Officer

  Jan 2023 - Dec 2024

  Mediaprobe captures real-time emotions with GSR, delivering the Emotional Impact Score to boost media effectiveness and ad engagement.

  • Led product strategy for an attention- and emotion-measurement platform using GSR and synchronized media‑timestamped signals (PALM system).
  • Built and launched AI-driven emotional impact scores and analytics to help brands optimize ad creative and placement.
  • Scaled product capabilities and integrations to support broadcasters, advertisers, and media organizations measuring live and campaign-level engagement.
  • Coordinated cross-functional teams (research, engineering, data science) to translate behavioral signals into actionable product features.
  • Drove commercial adoption through case studies, client pilots and partnership programs, improving media-effectiveness decisions.
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  IAB Tech Lab

  Board Member

  Jan 2022 - Dec 2023

  The IAB Technology Laboratory is a non-profit consortium producing standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.

  • Served on the Board to guide governance, strategy, and financial oversight for ad‑tech standards and industry initiatives.
  • Contributed to development and adoption of foundational standards (AAMP / Agentic Advertising, ARTF, CoMP, OpenRTB updates) to enable interoperable, privacy-first agentic systems.
  • Supported Tech Lab events, working groups, and public comment efforts to align industry stakeholders on identity, privacy, and measurement frameworks.
  • Helped prioritize standards that reduce supply‑chain friction (dynamic traffic, ECAPI event/conversion framework) and advance measurement/monetization protocols.
  • Acted as an industry liaison—bringing agency, publisher, and vendor perspectives into standards conversations.
• 

  Oracle

  Head of Product Management, Moat

  Jan 2021 - Dec 2023

  Oracle offers a comprehensive and fully integrated stack of cloud applications and cloud platform services.

  • Led product management for Moat within Oracle Advertising — owned strategy, roadmap and P&L for a $100M+ measurement and verification portfolio.
  • Managed and mentored an 18-person product organization covering Moat Analytics, Moat Reach and Moat Outcomes.
  • Directed enterprise identity resolution combining deterministic, probabilistic and first‑party signals and managed 500+ platform integrations (DSPs, SSPs, CTV, retail media).
  • Ran client advisory board and drove customer-informed product decisions that increased adoption, retention, and revenue.
  • Owned partner and M&A evaluation activities to identify capability gaps and inorganic growth opportunities.
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  MGM Resorts International

  Director of IT - Business Solutions Executive

  Jan 2019 - Dec 2020

  MGM Resorts operates world-class resort destinations combining entertainment, luxury facilities, and hospitality across a global portfolio.

  • Led enterprise IT programs to strengthen alignment between technology and core business lines (marketing, hotel, casino, retail, finance).
  • Owned an Oracle Fusion Cloud ERP implementation including integration testing and change management that delivered ~$50M in ROI.
  • Drove cross-functional modernization efforts as part of company-wide digital and cloud transformation initiatives.
  • Implemented governance and reporting mechanisms to ensure business stakeholders had visibility into program status, benefits realization, and risk.
  • Coordinated vendor and internal teams to reduce operational friction and accelerate deployment timelines across multiple business units.
• 

  Solutions Marketing Consulting, LLC

  Consultant

  Jan 2007 - Dec 2021

  At our core, we help clients earn superior profits while beating competition by delivering high-level strategic decisions, analytics, and market-driven product guidance.

  • Partnered with business stakeholders to lead market research, product definition, and project deployments across industries.
  • Delivered zero-to-one product builds and coordinated offshore development teams through discovery, wireframes, testing and launch.
  • Implemented process and systems improvements that produced a 145% increase in orders and 117% revenue growth at 20% margin for client engagements.
  • Advised on go-to-market, vendor selection, and analytic modeling to improve decision‑making and product ROI.