Kitty Grier

Experience

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  Baddie Networks

  Co-Founder

  Jan 2023 - Present

  The team: We are two senior level creatives who get tech. We roll with crypto, get down with web 3.0, and fraternize with ai. We break the rules. Our network: We can source specific talent for project from our network of hundreds of creators.

From make-up artists, photographers, animators, videographers, digital artists and more, we know the right people to take your next project to the next level. Our secret sauce: We represent cutting-edge technologies, so we use cutting-edge technologies. We use tools like AI not so we can do less for more, but so we can do more for you. AI streamlines our design process, giving use more free time to strategize and execute. Project offerings: We will bootstrap your branding, getting it up and running from a jPEG to an integratabtle design system in 90 days

  • Baddie Networks is a design agency and creative network that offers design services for branding, web design, marketing campaigns and pitch decks. We help align product, marketing and business teams around a unified vision and stunning designs.
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  NFT Girl Gang

  Founder

  May 2021 - Present

  • Founder of NFT Girl Gang A womxn in crypto network connecting, empowering and building bridges in the crypto space with a focus on creatives.
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  Ava Labs

  Art Director

  Jun 2022 - Nov 2022

  Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build and use open, permissionless networks. Ava Labs is redefining the way people create value with Web3.

  • Managing the design and motion team while pushing designs forward in a targeted way for the market.
  • Determining and refreshing the company brand marketing style to stand out against market competitors.
  • Expert in design and creating concepts and executing works that fall in line with the company style.
  • Communicate with outside partners to ensure that all team members have necessary information to meet project goals.
  • Understanding team member’s talents and helping to foster growth within the org and produce quality design and motion pieces.
  • Working with partners outside of the design team to ensure all marketing projects are robust and well thought out.
  • Providing new on trend ideas of how to push the Avalanche brand forward.
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  Facebook

  Sr. Visual Designer / Art Director

  Aug 2021 - Oct 2023

  Our mission is to give people the power to build community and bring the world closer together.

  • Designed and animated templated presentations for Meta’s product launches and privacy efforts. Most recently, the Quest 3 and Ray-Ban | Meta press Connect presentations.
  • Partnered closely with cross-functional teams including executives, writers, engineers, strategists, media teams and product managers, ensuring seamless presentation development and execution.
  • Translated complex technological concepts into clear, concise, and engaging visuals and animations for a wide, technical and non-technical audiences.
  • Worked autonomously while efficiently transforming c-suite’s visions into comprehensive presentations following in-house brand systems and guidelines.
  • Enhanced brand storytelling by pioneering original animations and film edits, resulting in a 15% uptick
  • in campaign engagement rates.
  • Ongoing Contracts: 08/21 11/21, 02/22 06/22, 08/23 10/03
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  SEPHORA

  Senior Designer

  Aug 2018 - Aug 2021

  At Sephora, we stand together and we stand for something more since 1969. For empowerment, for exploration, for the opportunity to impact people’s lives through the unlimited power of beauty. As part of the LVMH family, Sephora’s excellence, innovation, and entrepreneurial spirit have made us the world’s leading beauty retailer growing twice faster than the market. With our 3 000 stores & corners in 36 markets and our 31 websites, we offer clients a unique retail experience with innovative services and nearly 300 beauty brands including Sephora’s own brand, Sephora Collection. Beautifying people’s lives is a full-time challenge that our more than 46 000 passionate in-store and Head Office team members tackle every day. At Sephora, you can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. Sparked by energy and excitement, our passion is contagious. So if you are ready to make your mark at a leading global retailer and belong to something beautiful, join us and reimagine your future, with Sephora.

  • Sephora 10/20 08/21
  • Concept, development and execution for monthly 360 campaigns within tight deadlines
  • Consistently perform 100%+ on engagement targets within desired demographics
  • Creative direction for still life and video assets for beauty and product photography
  • Integration of art direction and design of campaigns across omni-channel mediums
  • Partner internally with multiple teams to create creative concepts for a robust 360 user experience
  • Represent creative team that require polished presentation skills
  • Sephora Collection 10/18 10/20
  • Designer for quarterly in-store fixtures for the Sephora Collection in 300+ North American stores
  • Working with brand partners to create, design and produce acrylic pieces for in-store fixtures
  • Templating and streamlining all omni-channel design assets
  • Flexing brand partnership design to fit within the Sephora Collection brand
  • Setting the standard of design at Sephora (quote by our VP, Jean-André Rougeot).
  • Concepting, designing and executing one-off fixtures within the Sephora Collection brand guidelines
  • Digital and social design – creating assets that consistently out preformed on our page by 75%
  • Providing and templating creative solutions for the SC brand redesign
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  Disney Interactive

  Designer

  Oct 2015 - Aug 2018

  • Concept, develop and execute visually stunning designs for current and emerging social platforms
  • Create weekly, self-lead designs using the Disney IP, social media trends and design skills
  • Collaborate closely with the blogs, social and consumer teams on a daily basis
  • Brainstorming, designing and creating series catered towards specific audiences
  • Spotting relevant trends to flex the Disney brand
  • Art direction and creation for emerging Disney Brands
  • Designing and concepting assets for Disney Events (booths, merch, walls, etc)
  • Lead designer for Disney LOL App – establish art direction, create templates and guides for designers to follow, manage deliverables and deadlines, spotting latest meme & gif trends to implement in the app
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  Walt Disney World

  Professional Intern - Digital Marketing

  Jan 2015 - Oct 2015

  The Walt Disney World® Resort features four theme parks — the Magic Kingdom® Park, Epcot®, Disney's Hollywood Studios™, and Disney's Animal Kingdom® Theme Park. More than 20 resort hotels are on-site, offering several thousand rooms of themed accommodations. The nearly 40-square-miles of the Walt Disney World® Resort also feature two water parks, Disney's Blizzard Beach Water Park and Disney's Typhoon Lagoon Water Park; the Downtown Disney® Area, a daytime and nighttime shopping and entertainment complex; two full-service spas; and recreational facilities including championship golf courses and a 200-acre sports complex. Complete convention and banquet events, from conferences to weddings, are tailored for business and leisure groups. In addition, off-site vacation destinations include Disney's Hilton Head Island Resort and Disney's Vero Beach Resort. It takes a village – in fact, an estimated 60,000 Cast Members – to keep the show going at Walt Disney World® Resort. With more than 3,000 different job roles available, it's hard, if not impossible, to find a more diverse group anywhere. In addition to our professional leadership, support and administrative roles, there are many hourly guest service roles in which our Cast Members bring Disney dreams to life, including: airport representatives, attractions, bell services, bus drivers, costuming, cosmetology, culinary, custodial, entertainment, front desk, housekeeping, laundry services, lifeguarding, luggage representatives, maintenance, merchandise, quick-service food and beverage, Disney's PhotoPass® Photographer, recreation, reservation center, security, table-service food and beverage, transportation and vacation planners.

  • Concept, develop and execute graphic content for social media platforms
  • Schedule & monitor content performance and emerging social media content trends to drive recommendations
  • Test emerging platforms and new ways to flex the Disney Parks brand
  • Collaborate with a diverse group of partners from Disney Parks
  • Cater celebrities and campaigns created with them for Disney Parks