Lara Gould

Empowering Wellness & CPG Brands with Strategic Brand and Marketing Solutions | Your Fractional Catalyst for Growth

With an illustrious career spanning roles at Bumble, Anheuser-Busch, and Salt XC, I have honed a unique skill set in brand and marketing strategy specifically tailored for the wellness and CPG industries. My mission is to partner with brands, helping them to carve out clear positions in crowded markets and to build strong, emotionally resonant connections with their audiences. My toolbox is rich, featuring proficiency in platforms from Breakdown Express to Adobe Photoshop, and a versatile comman…

Hire Lara

Experience

High Frequencies Collective
Brand Marketing Strategist & Founder
Apr 2025 - Present
High Frequencies Collective is a boutique brand strategy consultancy helping small business owners and founders clarify their messaging, build content that connects, and grow with confidence.
- Developed comprehensive brand identities and messaging frameworks for over 50 clients, improving brand consistency and market presence.
- Successfully implemented content strategies for lifestyle brands resulting in increased engagement by 30% on social media platforms.
- Streamlined marketing processes for small business clients, saving them an average of 20 hours per month on marketing tasks.
SALT XC
Account Supervisor
Oct 2023 - Jan 2025
Salt XC is a North American marketing agency that creates connected experiences through creative, digital & media innovation.
- Led a team that successfully executed McCain Happy Frydays Café, enhancing brand visibility and engagement.
- Championed cross-functional communication, leading to a 25% improvement in client satisfaction scores for event deliveries.
- Authored brand toolkits that enriched experiential strategies, enhancing client campaign results by 15%.
Anheuser-Busch
Regional Experiential Manager - Southeast
Aug 2022 - Oct 2023
Anheuser-Busch is an iconic American brewer known for its extensive portfolio of beers and commitment to community engagement and sustainability.
- Developed and executed 8+ major festival sponsorships, significantly increasing brand presence in targeted Southeast markets.
- Collaborated with cross-functional teams to boost brand awareness and sales by 20% through strategic event planning.
- Successfully managed an $800K budget, optimizing resource allocation across promotional events and initiatives.
Superfly
Account Manager
Jun 2022 - Jul 2022
Superfly is a company that creates unforgettable experiences for entertainment, media, and tech brands, known for their cultural and innovative approach to event production.
Latch
Senior Manager, Events
Jan 2022 - May 2022
Latch, transitioning to DOOR, specializes in access and automation technology for multifamily properties, enhancing operational efficiency.
- Orchestrated the logistics for 100+ brand events, boosting client engagement and brand recognition.
- Reduced event planning costs by 15% through strategic vendor negotiations and resource allocation.
- Enhanced internal communication and event execution efficiency by implementing new project management tools.
Bumble
Manager, Events & Experiential
Aug 2020 - Jan 2022
Bumble revolutionized the dating app landscape by empowering users to connect directly and safely, expanding into networking and friendship building.
- Pioneered a multi-day sponsorship with key industry names, elevating brand presence within major festivals.
- Implemented data-driven performance analytics, leading to a 25% increase in campaign ROI.
- Cultivated strategic partnerships that resulted in high-profile collaborative brand activations.
- Directed agency-managed events delivering a 30% increase in target audience interaction.
Bumble
Associate Manager, Field Marketing
Apr 2019 - Aug 2020
- Managed 150+ university events across North America, enhancing brand popularity and student engagement.
- Optimized event marketing software usage across multiple departments, improving campaign coordination.
- Spearheaded budget management for university partnerships, achieving a 10% cost efficiency.
- Led strategic social media initiatives, driving a 40% increase in global engagement.
BondCollective
Community Manager
Jan 2017 - Sep 2018
Bond Collective curates boutique work environments, offering co-working spaces that blend hospitality, design, and community.
- Fostered community connections leading to a 20% increase in member satisfaction scores.
- Efficiently managed the Flatiron location’s financial operations, maintaining a 95% on-time rent collection rate.
- Developed engaging member events that boosted community participation by 30%.
Big Fish Entertainment
Executive Assistant
Mar 2016 - Dec 2016
Big Fish Entertainment creates engaging multimedia content, producing reality series and digital content for worldwide audiences.
- Coordinated executive schedules and travel plans, improving operational efficiency by 25%.
- Managed social media presence, increasing account engagement by 40% within six months.
- Streamlined communication protocols, enhancing executive team productivity and collaboration.
JS Casting, Inc.
Casting Assistant
Oct 2015 - Mar 2016
JS Casting is renowned for its comprehensive reality casting services, dedicated to uncovering authentic talent and compelling stories.
- Streamlined casting processes for major TV series like Inkmaster and Food Network Star, improving candidate selection efficiency by 15%.
- Built and maintained a robust talent database, enhancing resource accessibility for casting directors.
- Supported casting events, ensuring smooth operations and effective candidate evaluations.
Grant Wilfley Casting
Casting Assistant
Jul 2015 - Oct 2015
Grant Wilfley Casting provides background casting for diverse film, television, and commercial projects across New York City.
- Managed casting logistics for "Going In Style," enhancing workflow efficiency by 20%.
- Coordinated communications between production teams and talent, ensuring timely information exchange.
- Maintained casting materials organization, facilitating easy access for team use.
Bowling Miscia Casting
Casting Intern
Jun 2015 - Jul 2015
Bowling Miscia Casting is a casting company specializing in talent recruitment for various entertainment projects.
- Oversaw daily operational tasks and organized casting schedules to optimize workflow.
- Facilitated communication channels between executives and talent, ensuring professional interactions.
- Maintained casting databases, improving talent tracking and scheduling accuracy.
Warner Brothers Television
Casting Intern
Jan 2015 - Apr 2015
Warner Brothers Television is a renowned division of Warner Bros. Entertainment, producing popular television programming.
- Managed incoming communication and coordinated talent meetings, improving office efficiency.
- Assisted in processing and organizing audition materials, streamlining the casting process.
- Supported talent entry and exit procedures, ensuring seamless operations.
Paladino Casting
Casting Intern
Jun 2014 - Aug 2014
Paladino Casting is dedicated to finding diverse talent for commercials, films, and television shows.
- Managed talent logistics, improving casting call efficiency by 15%.
- Facilitated communication between talent and directors, ensuring project requirements were met.
- Organized casting sessions, optimizing candidate evaluations and feedback processes.
CBS Corporation
Casting Intern
Jun 2014 - Aug 2014
CBS Corporation, now a part of Paramount, was a major American media conglomerate known for its extensive TV and radio broadcasting.
- Assisted in preparing comprehensive talent reports, enhancing talent scouting strategies.
- Facilitated on-camera auditions, supporting talent search initiatives.
- Managed executive schedules, supporting efficient office operations.
What The Health
Blogger
Sep 2013 - May 2014
What The Health provides insights and commentary on health trends and topics.
Nickelodeon
Editorial Intern
May 2013 - Aug 2013
Nickelodeon is a leading children's entertainment brand, offering TV programming, digital content, and consumer products.
Baked
Blogger
Mar 2013 - May 2013
Baked is a company.
Newshouse
Freelance Blogger
Jan 2013 - May 2013
Newshouse is a company.
Jerk Magazine
Columnist
Sep 2012 - Aug 2013
Jerk Magazine is Syracuse University’s general interest magazine, covering culture, sex, music, and politics.
Z-89 Radio
On-Air Host
Sep 2011 - May 2014
Z-89 Radio is a student-run FM radio station focusing on contemporary hits and local content.