Kellan Hannah

Experience

• 

  Lite-1

  Fractional Chief Marketing Officer

  Aug 2024 - Present

  A biotechnology brand using bacteria to grow colors (dyes & pigments).

  • Crafted the winning brand narrative that earned Web Summit's PITCH Champion title out of 1,000+ startups through strategic positioning that translated complex R&D into investor-ready messaging.
  • Built founder thought-leadership platforms, ghostwrote keynote speeches, media quotes, and investor communications.
  • Directed brand voice, video storytelling, and content production for scientists, investors, and design partners while leading cross- functional creative teams to produce launch assets and social campaigns.
  • Secured pilot projects and real traction for this early-stage start-up.

• Freelance & Advisory

  Marketing & Brand Strategy

  Feb 2023 - Present

  My fractional marketing advisory where I help Seed to Series A climate tech brands positioning themselves to get noticed by investors and gain early traction with customers.

  • Everything from hourly calls, to specific projects, and monthly retainers.
  • I have a strong ability to think and plan at a high-level (with executives) and execute campaigns and tactics to drive measurable results.
• 

  Climate Leap

  Marketing Strategist

  Apr 2024 - Jul 2024

  A climate tech meet-up organization to discuss and define what it means for people in Ottawa, CA to be a part of the climate transition.

• Terra.do

  Fellow - Climate Change: Learning for Action

  Feb 2024 - Jun 2024

  An intensive, 12-week climate program to understand the complexities of climate change and arrive at my perfect climate role.

  • Grasped the full understand of the climate emergency.
  • Ability to think in full systems, supply chains, logistics, and policies to make effective climate changes.
• 

  Dvele

  Director of Growth + Marketing

  Feb 2022 - Dec 2023

  A prefabricated, automated home builder creating the most resilient homes on the market.

  • Developed strategic insights for how to improve warm leads. This resulted in the creation of an Office Hours webinar series and a pioneering Home Design App for transparent pricing and demystifying building capabilities for the homeowner.
  • Conducted deep audience research to help shape Dvele's marketing strategies. We used this research and data to develop a business case to transition to primarily focusing on B2B customers.
  • Acted as a technical lead to improve the User Experience across all website assets. I spearheaded a platform migration to enhance the website layout and copy.
  • Created thought-leadership pieces and advised for interviews and speeches, company insights, and investor positioning.
  • Managed the brand's Press Relations, regularly pitching to media, speaking with writers, and appearing on podcasts and news segments.
  • Organized buzz for offline Open House events. Generating local and national media placements, including placement in Dwell Magazine.
  • Collaborated on a Go-to-Marketing Launch for Dvele's new foundry in Montana as part of a Private-Public Partnership between Dvele, the State and the Federal Government (The Department of Energy). This resulted in successfully generating favourable media a

• Switch Energy

  Marketing Specialist

  Aug 2019 - Feb 2020

  A solar panel sales organization connecting installers, service providers, and B2B customers.

  • Generated warm leads for the Sales Team through Content Collaborations, Blog Posts, Social Media Campaigns, and Email Campaigns.
  • Advised on Brand Marketing Strategies.
  • Created Thought-leadership pieces and opportunities for the CEO to speak about solar adoption with government organizations, municipal government members energy advisory boards in Ontario, Canada.
• 

  Spinae

  Brand Development & Go-to-Market Strategy

  Feb 2019 - Sep 2019

  Spinae was a pre-fabricated home, Passive Home manufacturer. Specializing in Affordable Dwelling Units (ADUs), tiny homes for in-fill projects, and additions. Created an entire Marketing Strategy from start to 2-years post launch.

  • Researched ideal customer segments, their problems, needs, economic forces and market trends.
  • Constructed Pro Formas to address Total Addressable Market
  • Created Content Pillars, Case Studies, White Papers, Lead-generators, and Email Campaigns.
  • Led Brand Positioning to attract early investors, partners and customers.
  • Designed a Partner Referral Program for homebuilders, contractors, architects, engineers, etc.
  • Developed marketing materials for the Go-to-Market launch: website, social content, case studies, white papers, etc.

• Wolfpoint Agency

  eCommerce Specialist & Project Manager

  Sep 2017 - Aug 2018

  A Shopify Plus (enterprise) agency helping $10M+ brands grow.

  • Created growth strategies for clients to increase conversions across the client's website, emails, ad campaigns, and social media content.
  • Improved website copy and U/X, recommended updates to current email campaigns and messaging. As well as new email campaigns to create more engagement and revenue.
  • Used analytics to perform website and email audits to find pain points, drop-offs and opportunities for increasing customer engagement and revenue.
  • Led a team of domestic and international developers and eCommerce managers.

• Rapport Matters

  Founder, Marketing & Brand Strategy

  Aug 2016 - Mar 2022

  My eCommerce agency that evolved into marketing and brand strategy studio.

  • Used the StoryBrand framework to clarify clients' messaging across all customer touchpoints, digital assets and marketing materials (the entire customer journey).
  • Optimized websites for conversions and/or lead generation, creating email campaigns to enlighten cold leads (nurture series) and convert warm leads (sales series), and developed unique marketing content across all channels.
  • Cultivated impactful products and services that align with the brand's promises (mission & vision).
  • Produced investor pitches and slide decks for Series A and B funding and Community-led investing.
  • Built lead generators; writing copy for the marketing and sales material, and creating email series.

• HlthNut

  Co-Founder & CEO

  Jun 2016 - Mar 2019

  An upcycled, wood massage tool to give people the power to change their muscles.

  • Successfully launched the brand with over $12,000 in first month sales.
  • Partnered with international influencers across sports and muscle therapy.
  • Grew product line to four (4) offerings with several variants of each product.
  • Established the framework to gain B-Corp status.
  • Owned all marketing and ecommerce activities.
• 

  Shopify

  VIP Manager & eCommerce Strategist

  Apr 2013 - Sep 2016

  Shopify is making commerce better for everyone.

  • Helped brands setup and optimize their stores online.
  • Collaborated with business development team to establish Shopify as an enterprise partner.
  • Spearheaded an experimental team to define how Shopify worked with influencers, creators, and celebrities.
  • Advised Shopify VIPs about ecommerce and digital marketing best practices; growing their stores with sustainable systems.