- FinanceCFO
What a virtual CFO does, what one costs, and how the role differs from a fractional CFO. Plus real rate benchmarks and how to hire in days.
Mariel E.
New York, NY, USA
Empowering Businesses with Salesforce and Agile Methodologies | SAFe | CSM | Passionate about CRM Solutions
Mariel Espinal, a Salesforce Certified Consultant and CRM project management aficionado, excels in sculpting seamless customer relationship strategies across diverse platforms. With a strong orientation towards results and a knack for operational excellence, my expertise spans Salesforce.com, process improvement, and team leadership, underpinned by robust analytics skills. Driven by a zest for mentoring and a trailblazing spirit, I aspire to elevate businesses by optimizing their customer management systems and fostering agile, customer-centered cultures.
Experience
Southpoint Consulting Inc.
Business Analyst
Jul 2023 - Present
Southpoint Consulting is a management and technology consulting firm delivering services to Public Sector, Commercial, and Nonprofit clients.
- Facilitated the implementation of business intelligence solutions that improved decision-making by 20% across departments.
- Led cross-functional teams in executing a digital transformation strategy that increased productivity by 30%.
- Authored key project documentation that streamlined client feedback collection processes, reducing turnaround time by 15%.
Praxis Solutions LLC
Salesforce Consultant
Jun 2022 - Nov 2022
Praxis Solutions specializes in Salesforce and ERP solutions, offering businesses customized implementations and process automation.
Columbia University in the City of New York
Salesforce Administrator
Oct 2016 - Jun 2022
Columbia University is a prestigious Ivy League university in New York, known for its research and diverse academic programs.
Arkus
Salesforce Project Manager
May 2015 - Oct 2016
Arkus, Inc. is a cloud computing expert and Salesforce partner, providing business services that leverage cloud platforms for various organizations.
Robert F. Kennedy Human Rights
IT Intern
Jul 2013 - Jan 2014
Robert F. Kennedy Human Rights
IT Intern
Jul 2013 - Jan 2014
Robert F. Kennedy Human Rights
IT and Operations Associate
Feb 2013 - Apr 2015
Robert F. Kennedy Human Rights is a nonprofit organization advocating for human rights inspired by the legacy of Robert and Ethel Kennedy.
- Supported Salesforce users by resolving access and customization issues within a global multi-instance environment.
- Led the requirements gathering and managed database maintenance, improving data accuracy by 25%.
- Enhanced web content management, increasing site traffic by 10% through effective updates.
Robert F. Kennedy Human Rights
IT and Operations Associate
Feb 2013 - Apr 2015
- Streamlined Salesforce support processes, reducing resolution times by 30%.
- Coordinated IT service management activities improving service delivery efficiency by 25%.
- Supported web content updates and IT operations, enhancing user experience and digital presence.
Related Blog Posts
What Is a Virtual CFO? Cost, Services & When to Hire Fractional CFO: What One Costs & How to Hire in Days (2026) - FinanceCFO
What a fractional CFO does, what one costs, and how it differs from an interim or part-time CFO — plus how to hire a vetted finance leader in days.
7 Best Outsourced CFO Services in 2026, Ranked by Real Pricing - FinanceCFOConsultant
Real pricing for the 7 best outsourced CFO services in 2026: hourly, retainer, and project fees compared, plus how to hire a vetted fractional CFO fast.
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