Michael M.

Richardson, TX, USA

Michael Easley MBA | Entrepreneur & Strategic Business Partner | CEO, SignGrafx (National POS & Visual Brand Management)

MBA-qualified business leader with deep strategic and financial experience. Founder and CEO of SignGrafx, a nationally recognized point-of-sale visual print marketing company that partners with enterprise clients to deliver meticulous POS brand management and on‑brand execution. I combine P&L responsibility, vendor and operations leadership, and process discipline to scale programs, improve consistency, and drive measurable ROI for national retailers and brands.
Michael M.

Experience

  • Signgrafx

    Signgrafx

    CEO/Owner

    Oct 2017 - Present

    Signgrafx is a nationally recognized strategic consultant for point-of-Sale (POS) design, manufacture, and distribution for major museums, corporations, and sporting events nationwide.

    • Started and grew a commercial sign and print business through acquisitions and marketing from revenue of 100k to over 500k in 3 years.
    • Implemented strong KPIs and financial models enabling adjustments to the business model to continue operating during the COVID outbreak.
    • Currently the company has full management and staff in place with my business partner providing full time management.
    • Implemented new processes and procedures to streamline front end customer service while increasing production efficiency.
    • Set up and maintain financial forecast model to drive increased revenue growth and decrease expenses.
    • Increased company value by creating 2 separate brands and establishing new websites and marketing to drive brand awareness.
    • Created a network of professional sub-contractors to support Graphic Design functions and installation projects.
    • Updated existing brand website by adding online stores with a Design Online feature allowing customers to create and purchase custom products.
    • Created exclusive customer portals to automate franchisee ordering and status online to decrease employee handling of orders.
    • Created and managed email marketing campaigns, online ads, and social media.
    • Maintained full financials and cash flow management models to provide clear financial performance.
    • Built acquisition models that allowed identification of targets purchased at 1X EBITDA plus assets.
    • Managed full acquisition cycle including due diligence and valuation models.
  • The CFO Suite, LLC

    Director Financial Planning and Analysis - Consultant

    Oct 2016 - Present

    The CFO Suite, LLC is a company.

    • Consult with CFOs on a project basis to provide FP&A, Treasury, and business decision support for complex client issues.
    • Provide advanced model creation for budgeting and forecasting including P&L, balance sheet, and cash flow.
    • Deliver data analysis to provide clearer understanding of key business drivers.
    • Create advanced analytics and dashboard/scorecard development for executive visibility.
    • Worked with T-System LLC CFO to document existing FP&A process and provide interim Year End budgeting management.
    • Created financial models, scorecards, and in-depth analysis of key accounts for T-System LLC.
    • Worked with Blue Star Sports to create business unit and consolidated budget models used as annual and monthly forecast templates.
    • Implemented cash forecast and cash management strategies at Onesource Virtual including payment timing and currency hedging to stabilize cash.
    • Built a cash model at Onesource Virtual that became the Board’s primary focus and was reviewed weekly.
  • Premier Trailer Leasing

    Premier Trailer Leasing

    Director – Financial Planning & Analysis

    Apr 2015 - Apr 2016

    Premier Trailer Leasing is a leading trailer leasing and rental company in the US, specializing in long-term leasing and short-term rental services for a wide range of semitrailers and nationwide service.

    • Spearheaded the company’s financial quarterly forecast, annual budgeting, operating plan variance analysis and special projects.
    • Prepared board presentations, capital expenditure analysis, industry and peer comparisons, and acquisition analysis for senior management.
    • Managed Treasury department team responsible for banking, AP, AR and billing (2 Sr Managers and 4 staff).
    • Provided financial leadership to market GMs for budget and trailer purchases.
    • Created a 13-week cash forecast that was within 5–6% of actuals each week.
    • Developed and implemented KPI tracking reports showing rates, idle trailers, utilization and inbound/outbound activity provided weekly to CEO and field leadership.
    • Created a branch-by-branch P&L budget model used to set branch sales goals and EBITDA tied to branch manager variable comp.
    • Developed reporting to support bank covenant reporting and acted as the primary contact for bank relationships.
    • Built and maintained maintenance expense and make-ready reports to provide insight into primary expense drivers.
    • Provided data mining and trailer inventory analysis to monitor drivers and their impact on sales and expenses.
    • Acted in a financial advisory role in the attempted sale of the company.
  • Samsung Telecommunications America

    Manager II, Sales Finance

    Jan 2014 - Dec 2014

    Samsung Telecommunications America is a company.

    • Managed a sales finance team performing complex financial analytics and modeling with multiple business cases and assumptions.
    • Managed projects related to Marketing Development Fund and Sales Deduction spend.
    • Performed P&L and balance sheet account and detailed expenditure analysis.
    • Managed financial process improvement projects by evaluating current processes and identifying improvement plans.
    • Implemented financial strategic direction and provided guidance to senior management on financial analysis and targets.
    • Managed transition of tracking spreadsheets to Access to allow more robust reporting and data collection.
    • Directed standardization of forecast templates for Marketing Development Fund and Sales Deduction to better predict spend and track budgets.
    • Implemented an ROI analysis model in Excel to facilitate project-level analysis.
    • Led creation of detailed process documentation and training material to support cross-training and remove single points of failure.
    • Managed creation of a budget analytics model to track budget as a percent of revenue that updated monthly based on forecast and actual revenue.
  • MetroPCS

    MetroPCS

    Business Intelligence Manager

    Mar 2008 - Nov 2013

    Switch to Metro and get one line of unlimited for $25/month—plus a free SIM card.

    • Managed a newly created Business Intelligence team providing advanced data management, analytics and strategic guidance for product creation and implementation.
    • Partnered with C-level executives to create a new rate plan structure that doubled customer acquisition and decreased churn.
    • Managed monthly forecast and budget and performed variance analysis on monthly product financials.
    • Assisted the VP of Corporate Development to assess potential mergers and acquisitions to drive subscriber growth and exit strategy options.
    • Managed one senior analyst directly and provided finance leadership to eight product managers.
    • Led a project to collect vendor data and create a dynamic database merging subscriber and product usage data for predictive modeling.
    • Developed executive dashboards with 17 graphs showing product subscribers, usage, and financial KPIs for a 20+ product portfolio.
    • Worked with executives to design new rate plans that drove roughly 3 million subscribers in one year.
    • Implemented advanced analysis of rate plan margin and subscriber behavior using subscriber-level analysis.
    • Analyzed potential merger with LEAP and offers from Sprint and T-Mobile to support corporate development decisions.
    • Recognized approximately $1.2M in monthly savings by using collected data to provide accurate billing reporting.
  • MetroPCS

    MetroPCS

    Senior Financial Analyst FP&A

    Mar 2008 - Jul 2008

    • Reported to the VP of Finance and Operations to create the annual corporate budget including subscriber forecast, EBITA, cash flow and capital budget.
    • Maintained capital spending forecast and analysis, business case analysis, and updated weekly and monthly EBITDA, CAPEX, and cash forecasts.
    • Built a long-range planning model including income statement, balance sheet and cash flow with a 5-year outlook used to secure financing for the launch of the first 4G LTE network in the US.
    • Developed standard budget models for forecasting and reporting to improve budget accuracy and shorten the annual budget cycle.
    • Documented SOX and audit procedures by creating binders housing budget documents and adjustments to better document risks.
    • Developed the business case model used to approve product launches, rate plan changes, and capital projects by comparing to WACC or IRR benchmarks.
  • Trinity Industries, Inc. (Outsource Partners International)

    Manager Financial Reporting, Analysis and General Ledger

    Apr 2005 - Mar 2008

    Trinity Industries, Inc. (Outsource Partners International) is a company.

    • Directed a staff of eight with monthly GL reconciliations from bank reconciliation to account-level reconciliations.
    • Prepared monthly audit schedules and attended quarterly audit reviews.
    • Managed month-end closing at the GL level and consolidated all sub-ledgers to the consolidated ledger.
    • Managed SOX controls and responded to all auditor requests.
    • Managed development of the monthly Executive Financial Review package for consolidated company performance used in external and investor meetings.
    • Streamlined international accounting for Mexico and European operations including VAT and currency conversion to reduce entry risk and allow more validation time.
    • Worked with the CAO and CFO to create schedules for 10-Q and 10-K reports and built Hyperion Essbase models automating Warranty and Goodwill schedules, saving over two days of work.
    • Managed a stock buyback campaign and early debt retirement by modeling cost of debt and equity to time the buyback.
    • Led an analyst team to create variance explanations and milestone analysis reports to the CAO highlighting balance sheet and income statement risks and errors.
    • Assumed management of the Corporate GL team after the prior manager departed.
  • Fidleity Investments

    Senior Financial Analyst

    Nov 1999 - Apr 2004

    Fidleity Investments is a company.

    • Provided analytical support for the Premium service sales group to identify and analyze business trends and communicate financial results to division decision makers.
    • Provided variance explanations and milestone analysis highlighting opportunities and risks.
    • Managed development of the annual operating budget and quarterly forecasts prioritizing products and services to maximize customer profitability and minimize rep downtime.
    • Developed models to balance customer satisfaction with representative productivity, resulting in high customer satisfaction scores and the lowest labor cost in the call center.
    • Received recognition for driving superior results and building an exemplary relationship with the team managers.

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