Michael M.

Signgrafx is a nationally recognized strategic consultant for point-of-Sale (POS) design, manufacture, and distribution for major museums, corporations, and sporting events nationwide.

• Started and grew a commercial sign and print business through acquisitions and marketing from revenue of 100k to over 500k in 3 years.
• Implemented strong KPIs and financial models enabling adjustments to the business model to continue operating during the COVID outbreak.
• Currently the company has full management and staff in place with my business partner providing full time management.
• Implemented new processes and procedures to streamline front end customer service while increasing production efficiency.
• Set up and maintain financial forecast model to drive increased revenue growth and decrease expenses.
• Increased company value by creating 2 separate brands and establishing new websites and marketing to drive brand awareness.
• Created a network of professional sub-contractors to support Graphic Design functions and installation projects.
• Updated existing brand website by adding online stores with a Design Online feature allowing customers to create and purchase custom products.
• Created exclusive customer portals to automate franchisee ordering and status online to decrease employee handling of orders.
• Created and managed email marketing campaigns, online ads, and social media.
• Maintained full financials and cash flow management models to provide clear financial performance.
• Built acquisition models that allowed identification of targets purchased at 1X EBITDA plus assets.
• Managed full acquisition cycle including due diligence and valuation models.

• Consult with CFOs on a project basis to provide FP&A, Treasury, and business decision support for complex client issues.
• Provide advanced model creation for budgeting and forecasting including P&L, balance sheet, and cash flow.
• Deliver data analysis to provide clearer understanding of key business drivers.
• Create advanced analytics and dashboard/scorecard development for executive visibility.
• Worked with T-System LLC CFO to document existing FP&A process and provide interim Year End budgeting management.
• Created financial models, scorecards, and in-depth analysis of key accounts for T-System LLC.
• Worked with Blue Star Sports to create business unit and consolidated budget models used as annual and monthly forecast templates.
• Implemented cash forecast and cash management strategies at Onesource Virtual including payment timing and currency hedging to stabilize cash.
• Built a cash model at Onesource Virtual that became the Board’s primary focus and was reviewed weekly.

Premier Trailer Leasing is a leading trailer leasing and rental company in the US, specializing in long-term leasing and short-term rental services for a wide range of semitrailers and nationwide service.

• Spearheaded the company’s financial quarterly forecast, annual budgeting, operating plan variance analysis and special projects.
• Prepared board presentations, capital expenditure analysis, industry and peer comparisons, and acquisition analysis for senior management.
• Managed Treasury department team responsible for banking, AP, AR and billing (2 Sr Managers and 4 staff).
• Provided financial leadership to market GMs for budget and trailer purchases.
• Created a 13-week cash forecast that was within 5–6% of actuals each week.
• Developed and implemented KPI tracking reports showing rates, idle trailers, utilization and inbound/outbound activity provided weekly to CEO and field leadership.
• Created a branch-by-branch P&L budget model used to set branch sales goals and EBITDA tied to branch manager variable comp.
• Developed reporting to support bank covenant reporting and acted as the primary contact for bank relationships.
• Built and maintained maintenance expense and make-ready reports to provide insight into primary expense drivers.
• Provided data mining and trailer inventory analysis to monitor drivers and their impact on sales and expenses.
• Acted in a financial advisory role in the attempted sale of the company.

• Managed a sales finance team performing complex financial analytics and modeling with multiple business cases and assumptions.
• Managed projects related to Marketing Development Fund and Sales Deduction spend.
• Performed P&L and balance sheet account and detailed expenditure analysis.
• Managed financial process improvement projects by evaluating current processes and identifying improvement plans.
• Implemented financial strategic direction and provided guidance to senior management on financial analysis and targets.
• Managed transition of tracking spreadsheets to Access to allow more robust reporting and data collection.
• Directed standardization of forecast templates for Marketing Development Fund and Sales Deduction to better predict spend and track budgets.
• Implemented an ROI analysis model in Excel to facilitate project-level analysis.
• Led creation of detailed process documentation and training material to support cross-training and remove single points of failure.
• Managed creation of a budget analytics model to track budget as a percent of revenue that updated monthly based on forecast and actual revenue.

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• Managed a newly created Business Intelligence team providing advanced data management, analytics and strategic guidance for product creation and implementation.
• Partnered with C-level executives to create a new rate plan structure that doubled customer acquisition and decreased churn.
• Managed monthly forecast and budget and performed variance analysis on monthly product financials.
• Assisted the VP of Corporate Development to assess potential mergers and acquisitions to drive subscriber growth and exit strategy options.
• Managed one senior analyst directly and provided finance leadership to eight product managers.
• Led a project to collect vendor data and create a dynamic database merging subscriber and product usage data for predictive modeling.
• Developed executive dashboards with 17 graphs showing product subscribers, usage, and financial KPIs for a 20+ product portfolio.
• Worked with executives to design new rate plans that drove roughly 3 million subscribers in one year.
• Implemented advanced analysis of rate plan margin and subscriber behavior using subscriber-level analysis.
• Analyzed potential merger with LEAP and offers from Sprint and T-Mobile to support corporate development decisions.
• Recognized approximately $1.2M in monthly savings by using collected data to provide accurate billing reporting.

• Reported to the VP of Finance and Operations to create the annual corporate budget including subscriber forecast, EBITA, cash flow and capital budget.
• Maintained capital spending forecast and analysis, business case analysis, and updated weekly and monthly EBITDA, CAPEX, and cash forecasts.
• Built a long-range planning model including income statement, balance sheet and cash flow with a 5-year outlook used to secure financing for the launch of the first 4G LTE network in the US.
• Developed standard budget models for forecasting and reporting to improve budget accuracy and shorten the annual budget cycle.
• Documented SOX and audit procedures by creating binders housing budget documents and adjustments to better document risks.
• Developed the business case model used to approve product launches, rate plan changes, and capital projects by comparing to WACC or IRR benchmarks.

• Directed a staff of eight with monthly GL reconciliations from bank reconciliation to account-level reconciliations.
• Prepared monthly audit schedules and attended quarterly audit reviews.
• Managed month-end closing at the GL level and consolidated all sub-ledgers to the consolidated ledger.
• Managed SOX controls and responded to all auditor requests.
• Managed development of the monthly Executive Financial Review package for consolidated company performance used in external and investor meetings.
• Streamlined international accounting for Mexico and European operations including VAT and currency conversion to reduce entry risk and allow more validation time.
• Worked with the CAO and CFO to create schedules for 10-Q and 10-K reports and built Hyperion Essbase models automating Warranty and Goodwill schedules, saving over two days of work.
• Managed a stock buyback campaign and early debt retirement by modeling cost of debt and equity to time the buyback.
• Led an analyst team to create variance explanations and milestone analysis reports to the CAO highlighting balance sheet and income statement risks and errors.
• Assumed management of the Corporate GL team after the prior manager departed.

• Provided analytical support for the Premium service sales group to identify and analyze business trends and communicate financial results to division decision makers.
• Provided variance explanations and milestone analysis highlighting opportunities and risks.
• Managed development of the annual operating budget and quarterly forecasts prioritizing products and services to maximize customer profitability and minimize rep downtime.
• Developed models to balance customer satisfaction with representative productivity, resulting in high customer satisfaction scores and the lowest labor cost in the call center.
• Received recognition for driving superior results and building an exemplary relationship with the team managers.