Paul Dickinson

Manchester, UK

I help tech businesses scale sustainable new business growth engines drawing on over 25 years leading sales teams in world leading businesses like AWS

I most recently led new business for AWS as part of the Senior Leadership Team in the UK&I driving go-to-market, strategic account acquisition and cloud transformation across large organisations.

I build and scale high‑performance sales and pre‑sales teams, convert complex technical value into board‑level commercial outcomes and specialise in cloud / AI enabled transformation. As an AI evangelist, investor and executive strategy advisor I support scaleups and corporates to build sustainable, …

Paul Dickinson

Experience

  • Amazon Web Services (AWS)

    Amazon Web Services (AWS)

    Large enterprise new business sales leader and AWS UK&I Senior Leadership Team member

    Oct 2020 - Present

    Amazon Web Services (AWS) is the cloud computing division of Amazon, providing scalable infrastructure, platform and application services to enterprises worldwide.

    • Senior Leadership Team member for AWS UK&I responsible for Greenfield (new business) enterprise sales across all verticals.
    • Designed and executed go-to-market strategies to recruit and onboard net-new enterprise customers and build long-term account footprints.
    • Led cross-functional pursuit teams (solutions architects, product, partner, legal) to convert strategic opportunities into signed engagements.
    • Established repeatable new-business playbooks and qualification frameworks to accelerate pipeline velocity and improve win-rate predictability.
    • Mentored and coached sales leaders and account teams, influencing regional hiring, talent development and resource allocation as a senior leader.
  • Amazon Web Services (AWS)

    Amazon Web Services (AWS)

    Enterprise Sector - new business / strategic pursuit sales lead

    Aug 2016 - Oct 2020

    • Led enterprise-sector new business and strategic pursuit efforts, focusing on high-complexity, cross-vertical opportunities.
    • Acted as an Amazon 'Bar Raiser' in hiring and talent development to ensure high-performance team growth and cultural fit.
    • Owned pursuit strategy, capture planning and executive-level engagement for major prospective customers.
    • Collaborated with product, solutions and partner teams to design differentiated cloud solutions tailored to enterprise constraints (security, compliance, cost).
    • Drove continuous improvement in deal execution — improving proposal quality, shortening sales cycles and increasing conversion of strategic pursuits.
  • Capgemini

    Capgemini

    Northern Europe New Business Sales Leader

    Jan 2013 - Aug 2016

    Capgemini is a global leader in consulting, digital transformation, technology and engineering services, helping organisations modernise and scale with cloud, AI and managed services.

    • Led Northern Europe new-business sales, identifying and prioritising target accounts for digital transformation and cloud initiatives.
    • Built and executed regional account plans and multi-country pursuit strategies to win complex IT services engagements.
    • Forged and managed strategic vendor and partner relationships to augment Capgemini’s delivery capabilities and commercial propositions.
    • Directed RFP and commercial response teams to position Capgemini’s consulting and engineering services against competitive bids.
    • Worked closely with delivery and practice leaders to translate customer needs into viable, scalable service offers and proof-of-value engagements.
  • Fujitsu

    Fujitsu

    Enterprise new business sales leader

    Aug 2010 - Jan 2013

    Fujitsu is a global IT services and solutions provider delivering hybrid IT, application services, infrastructure, and consulting to enterprise customers.

    • Headed enterprise new-business sales, targeting large organisations for hybrid cloud, managed services and digital workplace transformation.
    • Engaged C-suite stakeholders to shape strategic imperatives and align Fujitsu’s solutions to customer business outcomes.
    • Led tender and bid teams for government and regulated-sector opportunities, ensuring compliance and differentiated technical propositions.
    • Developed sector-specific value propositions and case studies to accelerate customer credibility and shorten sales cycles.
    • Coordinated internal delivery readiness and transition planning to ensure smooth post-contract mobilisation for new accounts.
  • Atos

    Atos

    Enterprise new business sales leader

    Apr 2007 - Aug 2010

    Atos is a global IT services company specialising in digital transformation, cloud, cybersecurity and high-performance computing for enterprise and public sector clients.

    • Owned enterprise new-business initiatives, focusing on cloud transformation, cybersecurity and managed services deals.
    • Led multi-stakeholder pursuits across public sector and regulated industries with complex procurement processes.
    • Defined commercial and technical win themes tied to customer outcomes (resilience, security, cost optimisation).
    • Built cross-country pursuit teams and coordinated delivery partners to present unified, low-risk proposals.
    • Introduced customer reference programs and joint go-to-market activities with technology partners to strengthen Atos’ competitive positioning.
  • Gartner

    Gartner

    Sales lead - global accounts

    Dec 1999 - Apr 2007

    Gartner is a leading research and advisory firm that provides insights, advisory and consulting services to help organisations make informed technology and business decisions.

    • Led sales for global accounts, managing strategic relationships with multinational clients and executive sponsors.
    • Owned renewal and expansion activity for research, advisory and consulting subscriptions across enterprise stakeholder groups.
    • Partnered with Gartner analysts and consulting teams to craft tailored advisory programs that addressed clients’ strategic priorities.
    • Coordinated cross-functional account teams to deliver insights-driven value, ensuring high client satisfaction and retention.
    • Translated market and research insights into commercial opportunities and go-to-market messaging specific to each global account.
  • Advania Group

    Advania Group

    New business sales lead (JM Computing Ltd now Advania)

    Jan 1997 - Dec 1999

    Advania Group is a leading Northern European IT services provider delivering managed services, cloud, software and professional services across the Nordics, UK and Ireland.

    • Led new-business sales for JM Computing Ltd during its transition into the Advania Group, building pipeline in local and regional markets.
    • Positioned vendor-neutral managed services, sovereign cloud and lifecycle solutions to mid-market and public-sector customers.
    • Established partner and vendor relationships to broaden solution sets and delivery capacity for customers across Northern Europe.
    • Ran commercial and technical proposals, negotiated contracts and ensured smooth handover to delivery teams for new accounts.
    • Focused on practical, outcome-based commercial models that balance operational resilience, sustainability and cost control for customers.
  • PwC

    PwC

    Graduate Chartered Accountant

    Jul 1994 - Jan 1997

    PwC (PricewaterhouseCoopers) is a global professional services firm offering assurance, tax, consulting and advisory services to clients across industries.

    • Qualified graduate Chartered Accountant who supported audit and assurance engagements for corporate clients.
    • Performed financial statement testing, substantive analytics, and controls assessments to validate reporting accuracy and compliance.
    • Prepared audit documentation, assisted with statutory reporting and liaised with client finance teams to resolve accounting issues.
    • Contributed to process-improvement initiatives and supported tax and regulatory compliance tasks as part of cross-disciplinary engagement teams.
    • Developed strong technical accounting, analytical and client-communication skills in a fast-paced professional services environment.

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