Rick N.

Leading IT analyst firm - my focus is working with clients to research and write TEI reports to validate ROI metrics and realized benefits.

• Contract role – working with individual Forrester clients to research, vet and write quantifiable, metric-based, top of the funnel content assets.

Leading enterprise technology analyst and marketing services firm.

• Hired to launch IDC’s first SaaS product; led end-to-end marketing strategy from product positioning to sales enablement.
• Created the Positioning & Messaging Guide adopted by all GTM stakeholders.
• Produced 10+ full-funnel content assets for launch and demand generation.
• Spearheaded global sales enablement training.

SaaS-based, low-code enterprise integration platform.

• First product marketing hire during Digibee’s expansion into North America.
• Owned content strategy: evaluated asset library, created content packages, managed agency and contractor creators.
• Led GTM for major campaigns: competitive research, messaging, ad copy, and sales enablement.
• Rewrote website copy for rebrand and relaunch in Q3 2023.

Publisher of problem-solving content for enterprise IT buyers - leading provider of SaaS-based purchase intent data for B2B technology sales and marketing leaders

• New role created to go-to-market with TechTarget’s deep institutional knowledge of content marketing and demand generation by creating marketing services offerings
• Developed new marketing services offerings to monetize TechTarget’s expertise in content marketing and demand generation.
• Enabled revenue growth by advising clients on nurture strategy, segmentation, and campaign design.

Publisher of problem-solving content for enterprise IT buyers - leading provider of SaaS-based purchase intent data for B2B technology sales and marketing leaders.

• Product Marketer and Product Manager of purchase-intent SaaS platform that grew from beta in 2015 to $40m in revenue for 2018.
• Orchestrated two major product releases annually, working across product, marketing, sales, technology, operations, client consulting and sales enablement groups.
• Constantly worked toward deep understanding the needs of demand gen marketers and inside sales managers – including tech stacks, workflows, best practices, performance measurement and marketing mix.

Publisher of problem-solving content for enterprise IT buyers - leading provider of SaaS-based purchase intent data for B2B technology sales and marketing leaders.

• Scaled Lead Reports from beta to $20M revenue; served as both GM and PMM
• Focused on usability, customer adoption, and persona-aligned messaging.
• Orchestrated two major product releases annually, working across product, marketing, sales, technology, operations, client consulting and sales enablement groups

Publisher of problem-solving content for enterprise IT buyers - leading provider of SaaS-based purchase intent data for B2B technology sales and marketing leaders.

• Managed marketing team and directed multi-department teams to increase awareness and media usage by target audience via multi-channel efforts
• Grew event business from 2 annual Storage Decisions conferences in 2003 to 2 conferences and 80+ seminars delivered to more than 7,500 attendees annually

Publisher of problem-solving content for enterprise IT buyers - leading provider of SaaS-based purchase intent data for B2B technology sales and marketing leaders.

• Developed and executed launch marketing plans of five websites.

Travel arm of direct marketing firm.

• Supported New Customer Acquisition Manager in travel division of direct marketing firm
• Aided in the execution of 350,000 new leads per year via the following channels: list rentals, email marketing, public relations, customer surveys, affinity group marketing, direct-response print ads and conference exhibits
• Created and managed e-mail marketing program, building opt-in list to more than 100,000 and generating $300,000+ in revenue in the program’s first six months