Robert G.

Experience

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  Fractional Workspace

  Founder and Chief Doer of All the Things

  May 2026 - Present

  FractionalWorkspace helps independent executives turn messy prospect notes into qualified opportunities, scoped proposals, and client workspaces they can run week after week.

  • Built for fractional executives who want a better way to run their practice.
  • Provides pipeline management, proposal tracking, and client workspaces purpose-built for fractional workflows.
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  Radical Innovation

  Technology Juror

  Mar 2026 - Present

  Radical Innovation is a nonprofit initiative dedicated to driving innovation in the hospitality and travel industries through an annual competition and awards.

  • Technology Juror for a brand-new award category.
  • Radical Innovation recognizes excellence in design, architecture, travel, products, and more.
  • Platform mobilizes innovators worldwide to connect, review, and bring hospitality innovations to market.
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  Cribbi

  Strategic Advisor

  Jan 2025 - Present

  Cribbi helps properties maintain high occupancy through a proprietary renter experience, matching, and streamlined property management.

  • Simplifies renting with proprietary matchmaking, easy applications, and seamless management for renters and property owners.
  • Available in the Apple App Store.
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  Rivur

  Executive

  Jul 2023 - Present

  Rivur is a collaborative platform for managing, monitoring, validating, and funding construction, development, and renovation.

  • You need operational efficiency, financial clarity, and compliance in project accounting, development, CapEx, and property improvement plans.
  • Rivur helps you manage, track, and report on project finances to instill confidence and empower success.
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  Robert Gilbreath Fractional Executive

  Fractional CMO Executive / Marketing Consultant

  May 2023 - Present

  Fractional executive services

  • Provide clients specialized expertise, cost savings, flexibility, fresh perspectives, and improved focus.
  • Advise companies struggling to find the right marketing leadership to consider a fractional/temp/interim marketing leader.
  • Help companies gain experienced expertise without a full-time commitment.
  • Based in Austin, Texas.

• Texas State University

  Advisory Board Member - Department of Marketing

  Jul 2019 - Present

  Texas State University is a public university in San Marcos, Texas.

  • Serve as an Advisory Board Member for the Department of Marketing.
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  Answerbase

  Executive Advisor

  Aug 2018 - Present

  Answerbase helps ecommerce brands know exactly what customers need to know before they buy using Product Knowledge Intelligence™.

  • Answerbase's Q&A software engages your audience to efficiently answer their questions while building valuable content for your business.
  • AI-enabled ecommerce FAQs boost conversions and attract organic traffic for product and collection pages.
  • Schedule a 30-minute demo.

• Various Companies

  Advisor

  Aug 2018 - Present

  Advisor to multiple startups and small businesses including Revlend, Sandbox Commerce, and Third Way Beverages.

  • Revlend provides owners, contractors, and subcontractors real-time project status updates and next-day payments for approved work.
  • Sandbox Commerce builds a mobile app for your store in under 10 minutes with no code, supporting Shopify, BigCommerce, and 3DCart.
  • Third Way Beverages (Golden Ratio) focuses on coffee-forward consumer products with go-to-market, ecommerce, operations, and leadership advising.

• St.Edward's University

  Advisory Board Member - MS in Digital Marketing & Analytics

  Jan 2018 - Present

  St. Edward's University is a private university in Austin, Texas.

  • Serve as an Advisory Board Member for the MS in Digital Marketing & Analytics program.
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  Auctane

  Vice President / General Manager - ShipStation GM VP (former CMO)

  Jan 2022 - Apr 2023

  Auctane is an ecosystem of shipping and logistics software brands powering commerce through exceptional delivery.

  • GM Americas - managed a nine-figure P&L and an eight-figure marketing budget.
  • Led a team of approximately 175 dedicated members plus a large pool of shared resources.
  • Was founding CMO back in 2013 and later standardized partnership activities across 10 brands.
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  EcomShft

  Co-Founder, Advisor, & Board Director

  Apr 2021 - Dec 2022

  EcomShft provides smart tools for modern sellers focused on merchant-centric solutions.

  • Smart tools for modern sellers.
  • Founding CEO — now advising and serving on the board.
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  Cratejoy

  SVP of Marketing

  Jun 2020 - Feb 2021

  Cratejoy is a subscription box marketplace and SaaS ecommerce platform connecting buyers with curated subscription experiences.

  • Executive leader, advisor, and mentor for marketing, merchandising, and seller activities on a subscription box marketplace and SaaS platform.
  • Supported marketplace growth, seller success, merchandising, and SaaS platform strategy during a period of transition.
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  Cratejoy

  Fractional Executive Consultant B2B and B2C

  Mar 2020 - May 2020

  • Provide fractional executive consulting for both B2B and B2C contexts.
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  ScaleFactor

  SVP Marketing & Partnerships

  Dec 2018 - Mar 2020

  ScaleFactor delivered automated bookkeeping, finance insights, and accounting services for small businesses.

  • Board-facing marketing and partnerships executive reporting to Founder/CEO.
  • Led marketing, communications, brand strategy, partnerships, and office build-out during rapid growth.
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  ShipStation

  Chief Marketing Officer (CMO) & Vice President of Partnerships

  May 2013 - Dec 2018

  ShipStation is a web-based shipping and order fulfillment platform that streamlines shipping across marketplaces and carriers.

  • Founding CMO and marketing executive reporting to the CEO.
  • Led marketing, communications, branding, partnership development, and executive strategy.
  • Built and scaled the marketing function from startup through acquisition by Stamps.com in 2014.
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  Calendars.com

  Vice President of Ecommerce Marketing & Analytics Operations

  Jul 2009 - May 2013

  Calendars.com offers a vast selection of calendars and gifts and operates omnichannel merchandising and marketing.

  • Led ecommerce marketing across merchandising, content, email, SEO, paid search, affiliates, and review programs.
  • Piloted programs to modernize traffic generation, conversion, content, and customer engagement.
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  Coffee Thursday Austin

  Founder & Chief Advocate

  Jun 2009 - May 2013

  Monthly meet-up for SaaS, ecommerce, social media, and marketing professionals in Austin.

  • Founded Coffee Thursday Austin, a monthly meet-up for SaaS, ecommerce, social media, and marketing folks.
  • Organized South Austin Lunch Meet-up (monthly) and restarted monthly coffee gatherings.
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  Journey Education Marketing

  Director of Marketing, Brand Strategy, & Merchandising

  Jan 2009 - Jul 2009

  Journey Education Marketing is a multi-channel software marketer to academic markets and operator of Academic eStore Network.

  • Academic Superstore was acquired by Journey Education Marketing in January 2009.
  • As Director of Brand Strategy & Merchandising, led marketing and brand initiatives for AcademicSuperstore.com, Gradware.com, and CampusTech.com.
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  Academic Superstore

  Director of Brand Strategy & Merchandising / GM of Gradware.com

  Sep 2004 - Jan 2009

  Academic Superstore provided education-priced software and electronics to students, faculty, and schools.

  • As GM of Gradware.com, responsible for overall brand profitability and strategic merchandising.
  • Led product management and scaled an online marketing program across search, email, affiliates, and partner channels.
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  McCoy Corporation

  Ecommerce & Marketing Manager

  Jun 2001 - Sep 2004

  McCoy’s is a family-owned supplier of lumber, building supplies and farm & ranch equipment across multiple states.

  • Managed private-label credit card program and developed marketing campaigns that increased profits and repeat business.
  • Built the company's first online selling interface and managed the corporate website and intranet.
  • Negotiated contracts, led staff training, and developed programs to limit vendor-related risk.
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  Texas Bike Trails

  Founder & Owner

  Jan 2001 - Sep 2004

  • Operated a sports/event photography business producing images for athletic events, sponsors, and competitors.
  • Published work in national magazines including Time, Mountain Bike, Runner, and Triathlete News.
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  Wells Fargo

  Bank @ Work Sales & Financial Services Marketer

  Oct 2000 - Jan 2001

  Wells Fargo is a diversified financial services company offering banking, investments, and related products.

  • Marketed and sold financial service products to employees of local high-tech companies such as National Instruments, Dell, and 3M.
  • Developed trade-show methods for presenting financial products to potential clients.
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  RGECWEB

  Founder & Entrepreneur - Online Marketing Consultant

  Jan 2000 - Apr 2013

  RGECWEB is an online marketing and social media agency providing SEO, PPC, and digital marketing services.

  • Provided proven SEO, PPC, and all types of online marketing services including social, email, affiliates, and blogging.
  • Helped companies stand up marketing departments and supported diverse small-business clients.
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  Ford Credit

  Customer Service & IT Manager

  Sep 1997 - Sep 2000

  Ford is a global automotive company and Ford Credit provides automotive financing and related services.

  • Managed teams of 15 or more customer service representatives and administrative staff.
  • Managed a 100-workstation network and provided all local IT/System Admin support.
  • Developed branch training, new-hire orientation, and diversity training programs.