Tracy Kroop

Experience

• UX Presence, LLC

  Founder, Head of Design and Strategy

  Mar 2025 - Present

  UX Presence, LLC provides strategic partnerships to high growth companies developing, scaling and diversifying their UX teams. Tracy has successfully built and scaled teams globally, aligning them with product and engineering counterparts to provide evidence-based, intuitive solutions that accelerate customers' time to value.

  • Led Research studies that guided a Board of Directors to better understand the organization's needs
  • Accessibility consulting to multiple enterprise companies seeking to modernize their platforms and products
  • Partnered with Talent Acquisition specialists to help formulate job profiles for UX functions

• UX Strategy and Operations

  Independent Consultant and Advisor / Fractional UX Executive

  Oct 2024 - Present

  Independent consultant and advisor, prior to formally establishing UX Presence, LLC

• 

  Celigo

  Senior Director (Global Head) of User Experience

  May 2023 - Aug 2024

  • Led & scaled a globally-distributed, multidisciplinary team of designers, researchers, and technical writers
  • Introduced the Product Triad model to the organization, aligning UX, PM, and Eng functions resulting in improved clarity, collaboration, and impact
  • Introduced a company-wide Accessibility initiative, improving platform usability and customer experience; developed a custom ChatBot to educate and assist cross-functional teams to build better products
  • Championed the evolution and expansion of the Company's Design System, resulting in accelerated productivity, stronger a11y adherence, and increased capacity to innovate
  • Created a Content Strategy that established the vision, mission, and guiding principles for the platform experience
• 

  Boomi

  Global Director (Head) of User Experience

  Mar 2016 - Dec 2022

  • Built & scaled the design organization from inception to a global, multidisciplinary team of 30+ information architects, product designers, researchers, technical writers, content strategists, and design technologists across the US, UK, and India
  • Selected as a small cohort of senior leaders to shape the Company's GTM strategy, as the company divested from Dell
  • Led the Design System team as product manager, releasing critical components that aided product development efficiencies, and drove the release of long-desired theming capabilities
  • Featured on Laura Klein's podcast, as an invited guest speaking on the crucial relationships b/t hiring managers and their TA counterparts
  • Introduced an Accessibility initiative for improved usability through inclusive design
  • 2x main stage presenter at the Company's user conference

• Drexel University

  Adjunct Instructor, Design & Data Visualization

  Jan 2014 - May 2014

  While working full-time at Electronic Ink, I also co-taught/co-created and led an elective in Data Visualization, a subject brand new to Drexel’s curriculum.

  • Lectured, developed, and facilitated class exercises and projects exploring the history and fundamentals of data visualization
  • Introduced a range of data visualization types and their uses to students, enabling them to explore narratives through data

• Maryland Institute College of Art

  Adjunct Instructor, Design & Data Visualization

  Jan 2010 - May 2013

  While working full time at Electronic Ink, I also taught at MICA where I led graduate-level and undergraduate courses on data visualization and graphic design, including the introduction of new classes to the school's curriculum.

• 

  Electronic Ink

  Practice Lead, Design | Member of Senior Leadership Team

  Jul 2007 - May 2015

  Electronic Ink was a UX consultancy, dedicated to improving the way people interact with technology, environments, and one another. Through a series of acquisitions, it has since become part of frog.

  • Supporting clients in literally hundreds of organizations, requiring exceptional organizational and time management skills, adaptability, and a quick study across domains and verticals
  • Led the Design practice, spearheading the advancement of design and best practices through the evolution of service techniques; development of new methods; ongoing exploration of design's relationship to research, technology, and clients' businesses
  • Multi-award winner for outstanding leadership, design innovation, and community service

• Earlier Career Highlights

  Advanced to Principal Designer

  Jul 2000 - Jun 2007

  I began my career as a UI Designer for a family of health systems applications at First Data Corp, Health Systems Group, and advanced to build the interactive design arm for emerging web design practices at two award-winning agencies: Oliver Kuhlmann and ProWolfe Partners.

  • Part of the design team that created a suite of medical software, supporting medical and administrative professionals
  • Co-authored enterprise guidelines for usability standards, for a suite of medical software
  • Created the first website presence for enterprise clients in healthcare, retail, pharmaceuticals, and media/communications
  • Collaborated on the design and taxonomy of an exclusive line of Eddie Bauer camping gear
  • Featured in The St. Louis Business Journal for innovative use of emerging web technology that saved a Client over $16k annually in printing costs