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Barbara Clarke Ruiz
New York, NY, USA
Visionary Brand Architect | Transforming Ideas into Iconic Products
I am a dynamic brand strategist and creative growth executive with over 20 years of experience leading global design and market expansion for top-tier brands like Adidas, Nike, and Disney. As a multi-brand founder, I've launched successful ventures such as Lick You Silly and BCSWIRL, blending visionary design with strategic execution. My passion lies in helping brands scale intelligently and connect authentically with consumers. Let's create extraordinary products that resonate and drive growth.
Testimonials
It was a pleasure working with Barbara over the past year. She led the design of an active private label collection across Men’s, Women’s, and Kids, created for a younger, more diverse customer. Leveraging her expertise, she delivered a compelling, family-focused assortment. A true professional, Barbara collaborates across all levels and leaves a lasting impact. She is both talented and passionate, and I look forward to working with her again.
RS Ralph Snyder
VP Design, KohlsBarbara is a standout leader in activewear design, creating a highly successful collection for Kohl’s. Working with her was a pleasure; her attention to detail, cultural insight, and trend expertise set her apart. She led design direction, fabric selection, fittings, and presentation, while contributing to marketing strategy. Barbara fosters a positive, high-performing environment. I’m proud to have worked with her and now call her a mentor.
MW Mary Wynn
Producer and Communications Cahir, Kohls
Work
- https://youtu.be/OBoL7NFp4O4?si=BLGn9DN4zrQixi0-
This video was captured during a photoshoot from my time working alongside Venus Williams as her Design Director. It highlights one of our most successful collections. I led the overall design direction, including print, color, silhouette, fabric selection, and fittings. In addition, I presented the collection to the sales team and played an active role in shaping the brand’s marketing strategy.
Experience
Sport Culture Advisors
SCA Co-Founder + Head of TikTok Shop & Social Commerce
Jan 2026 - Present
Sport Culture Advisors assists brands in the apparel and consumer products industry by providing expertise and connections for business growth in competitive markets.
Sport Culture Advisors
Co-Founder
Jan 2024 - Present
Lick You Silly Pet Products
Founder
Apr 2019 - Present
Lick You Silly is a boutique line of premium dog treats made in the USA, specializing in high-quality, all-natural ingredients.
bcswirl Inc.
Founder
Jan 1998 - Present
BCSWIRL Inc. is an Activewear Design Studio known for its creative direction and design in the activewear industry, consulting for top brands globally.
Kohl's
Collaborating Guest Designer
Sep 2021 - Jan 2023
Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states.
- Collaborated closely with the TekGear team to launch 10 collections, boosting brand recognition and driving sales online and in 300 Southern stores.
- Enacted a strategic collaboration that resulted in a significant sales increase of 22% over six weeks.
- Managed responsibilities across ideation, design, fabric curation, and marketing coordination to ensure a cohesive marketing strategy.
Fashion Options Inc.
Design Director
Nov 2017 - Mar 2020
Fashion Options manufactures licensed apparel brands and engages in product development for various categories.
EleVen by Venus Williams
Design Director (Consultant)
Oct 2011 - Apr 2016
EleVen by Venus Williams is a fashion-forward activewear brand created by tennis champion Venus Williams, focusing on peak performance and style.
Marika / Fambrands
Senior Sales Rep
Aug 2009 - Dec 2011
Marika / Fambrands collaborates with major retailers to offer fitness-inspired apparel lines and development of private label programs.
Fortune Girls
Co-Founder / Creative Director
Jan 2008 - Jan 2023
Fortune Girls is a media brand aimed at empowering tween girls through a range of media, including TV and digital content.
Walmart
Design Director Activewear (Consultant)
Jan 2006 - Dec 2008
Walmart is an American multinational retail corporation that operates a chain of hypermarkets and discount department stores.
The Moret Group
Design Director / Consultant
Jan 2003 - Dec 2006
The Moret Group is a leading apparel manufacturer known for producing a wide range of clothing and accessories.
FILA
Design Consultant
Mar 1992 - Dec 1997
FILA is a global leader in athletic apparel known for pushing performance and sophistication in its designs.
adidas
Activewear Design Consultant
Aug 1988 - Dec 1995
Adidas is a global sporting goods brand known for its innovative products and commitment to performance and style.
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