I am a dynamic brand strategist and creative growth executive with over 20 years of experience leading global design and market expansion for top-tier brands like Adidas, Nike, and Disney. As a multi-brand founder, I've launched successful ventures such as Lick You Silly and BCSWIRL, blending visionary design with strategic execution. My passion lies in helping brands scale intelligently and connect authentically with consumers. Let's create extraordinary products that resonate and drive growth.
It was a pleasure working with Barbara over the past year. She led the design of an active private label collection across Men’s, Women’s, and Kids, created for a younger, more diverse customer. Leveraging her expertise, she delivered a compelling, family-focused assortment. A true professional, Barbara collaborates across all levels and leaves a lasting impact. She is both talented and passionate, and I look forward to working with her again.
Barbara is a standout leader in activewear design, creating a highly successful collection for Kohl’s. Working with her was a pleasure; her attention to detail, cultural insight, and trend expertise set her apart. She led design direction, fabric selection, fittings, and presentation, while contributing to marketing strategy. Barbara fosters a positive, high-performing environment. I’m proud to have worked with her and now call her a mentor.
This video was captured during a photoshoot from my time working alongside Venus Williams as her Design Director. It highlights one of our most successful collections. I led the overall design direction, including print, color, silhouette, fabric selection, and fittings. In addition, I presented the collection to the sales team and played an active role in shaping the brand’s marketing strategy.
SCA Co-Founder + Head of TikTok Shop & Social Commerce
Sport Culture Advisors assists brands in the apparel and consumer products industry by providing expertise and connections for business growth in competitive markets.
Co-Founder
Founder
Lick You Silly is a boutique line of premium dog treats made in the USA, specializing in high-quality, all-natural ingredients.
Founder
BCSWIRL Inc. is an Activewear Design Studio known for its creative direction and design in the activewear industry, consulting for top brands globally.
Collaborating Guest Designer
Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states.
Design Director
Fashion Options manufactures licensed apparel brands and engages in product development for various categories.
Design Director (Consultant)
EleVen by Venus Williams is a fashion-forward activewear brand created by tennis champion Venus Williams, focusing on peak performance and style.
Senior Sales Rep
Marika / Fambrands collaborates with major retailers to offer fitness-inspired apparel lines and development of private label programs.
Co-Founder / Creative Director
Fortune Girls is a media brand aimed at empowering tween girls through a range of media, including TV and digital content.
Design Director Activewear (Consultant)
Walmart is an American multinational retail corporation that operates a chain of hypermarkets and discount department stores.
Design Director / Consultant
The Moret Group is a leading apparel manufacturer known for producing a wide range of clothing and accessories.
Design Consultant
FILA is a global leader in athletic apparel known for pushing performance and sophistication in its designs.
Activewear Design Consultant
Adidas is a global sporting goods brand known for its innovative products and commitment to performance and style.
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Founder and CCO, Building Visual Identities at Company Policy
Brand Design + Art Direction
Product designer specializing in helping startups with UX & UI.