Alisa B.

Boston, MA, USA

  1. Design
  2. Management
  3. Senior Art Director
  4. Broadcasting
  5. Adobe Illustrator
  6. Brand Identity

Brand Design + Art Direction

As a passionate and strategic creative leader with 20 years of experience, I’ve built brands and led creative teams across various industries, including real estate, non-profit, hospitality, finance, and the arts. Drawing on my deep knowledge of design principles, I craft design solutions that not only resonate emotionally but also deliver strategic impact.

Hire Alisa
Alisa B.

Testimonials

  • Working with Alisa has been fantastic. She’s an incredible Art Director with a great eye for design and taste. I can always count on her for solid critiques. She’s down-to-earth and easy to work with. Her strategic planning is spot-on, and she communicates complex ideas with ease. Alisa truly cares about clients and colleagues, guiding designers constructively and collaboratively. Plus, she's a good friend I can always count on for advice or obscure music recommendations.

    HS

    Himanshu Sharma

    Art Director, Pilot

Work

Experience

  • Pilot

    Pilot

    Art Director

    Mar 2022 - Mar 2024

    Pilot is an independent design agency challenging industries with fearless creativity. As creative thinkers and doers, our multi-disciplinary approach thoughtfully translates big ideas into beautifully realized brand experiences.

    • Oversaw several high profile brand identity projects for clients in entertaiment, real estate, tech and non-proft.
    • Worked alongside team members in a fast-paced and integrated creative department.
    • Compiled design briefs and guided designers to create visually compelling solutions.
    • Managed project life cycles from initial discovery to final delivery.
    • Implemented systems to increase design team productivity.
  • Massachusetts College of Art

    Massachusetts College of Art

    Adjunct Faculty

    Sep 2018 - May 2022

    Massachusetts College of Art and Design is a public, independent college of art and design.

    • Taught Graphic Design 1, 2, and Senior Portfolio to Communication Design majors.
  • Proverb

    Proverb

    Senior Art Director

    Jun 2016 - Oct 2021

    Proverb is an agency focused on building powerful brands and creating a more thoughtful world around us. Partnering with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment.

    • Designed and directed the development of brand identities, digital media, integrated campaigns, signage, collateral, packaging, and visual assets.
    • Built out the creative team by pursuing, vetting, and sourcing designers, developers, and interns.
    • Collaborated with strategy and copy to define brand concepts and ensure that projects aligned with strategic objectives.
    • Interfaced with and maintained ongoing relationships with clients.
  • Bath & Body Works

    Bath & Body Works

    Freelance Creative

    Nov 2015 - Apr 2016

    Bath & Body Works is a specialty retail company selling personal care and home fragrance products.

    • Designed packaging for seasonal campaigns.
  • Nickelodeon Creative Resources

    Nickelodeon Creative Resources

    Art Director

    Jun 2006 - Dec 2015

    Nickelodeon Creative Resources leads all creative components of Nickelodeon properties, including toy, soft goods and apparel, and retail marketing.

    • Led designers and external agency partners in creating licensing guidelines, logos, packaging, retail and event graphics for Nick Jr. properties.
    • Directed design initiatives to ensure consistency with strategic brand goals.
    • Oversaw brand implementation across multidisciplinary platforms.

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