As a passionate and strategic creative leader with 20 years of experience, I’ve built brands and led creative teams across various industries, including real estate, non-profit, hospitality, finance, and the arts. Drawing on my deep knowledge of design principles, I craft design solutions that not only resonate emotionally but also deliver strategic impact.
Working with Alisa has been fantastic. She’s an incredible Art Director with a great eye for design and taste. I can always count on her for solid critiques. She’s down-to-earth and easy to work with. Her strategic planning is spot-on, and she communicates complex ideas with ease. Alisa truly cares about clients and colleagues, guiding designers constructively and collaboratively. Plus, she's a good friend I can always count on for advice or obscure music recommendations.
Boston Properties (BXP) needed a refreshed identity system to showcase the Hub on Causeway development, which features a new entrance to North Station and TD Garden, along with a food hall, restaurants, a hotel, a movie theater, and a grocery store.
The challenge was to create a dynamic and compelling brand that would complement the original logo for the project and generate excitement about this new addition to Boston’s storied West End neighborhood.
Pilot is an independent design agency challenging industries with fearless creativity. As creative thinkers and doers, our multi-disciplinary approach thoughtfully translates big ideas into beautifully realized brand experiences.
Oversaw several high profile brand identity projects for clients in entertaiment, real estate, tech and non-proft.
Worked alongside team members in a fast-paced and integrated creative department.
Compiled design briefs and guided designers to create visually compelling solutions.
Managed project life cycles from initial discovery to final delivery.
Implemented systems to increase design team productivity.
Sep 2018 — May 2022
Massachusetts College of Art
Adjunct Faculty
Massachusetts College of Art and Design is a public, independent college
of art and design.
Taught Graphic Design 1, 2, and Senior Portfolio to Communication Design majors.
Jun 2016 — Oct 2021
Proverb
Senior Art Director
Proverb is an agency focused on building powerful brands and creating a more thoughtful world around us. Partnering with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment.
Designed and directed the development of brand identities, digital media, integrated campaigns, signage, collateral, packaging, and visual assets.
Built out the creative team by pursuing, vetting, and sourcing designers, developers, and interns.
Collaborated with strategy and copy to define brand concepts and ensure that projects aligned with strategic objectives.
Interfaced with and maintained ongoing relationships with clients.
Nov 2015 — Apr 2016
Bath & Body Works
Freelance Creative
Bath & Body Works is a specialty retail company selling personal care and home fragrance products.
Designed packaging for seasonal campaigns.
Jun 2006 — Dec 2015
Nickelodeon Creative Resources
Art Director
Nickelodeon Creative Resources leads all creative components of Nickelodeon properties, including toy, soft goods and apparel, and retail marketing.
Led designers and external agency partners in creating licensing guidelines, logos, packaging, retail and event graphics for Nick Jr. properties.
Directed design initiatives to ensure consistency with strategic brand goals.
Oversaw brand implementation across multidisciplinary platforms.
