Andy Braxton

Experience

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  TELUS Health

  Director, Product Experience & Design

  Jun 2022 - Mar 2026

  • Led global Product Design, Research and Content teams to modernize digital healthcare and wellbeing experiences.
  • Defined experience vision focused on personalised care pathways and self-serve support.
  • Increased self-serve program activation and raised product satisfaction
  • Reduced inbound support calls through design and UX improvements.
  • Directed a portfolio-wide healthcare product rebrand and scaled multidisciplinary design & research teams.
  • Introduced AI-enabled workflows and partnered closely with Product & Engineering to improve delivery practices.
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  Expedia Group

  Director, Product Design & Research

  May 2019 - Dec 2021

  • Led global UX strategy across Hotels.com web and mobile platforms.
  • Built a design‑led experimentation program that increased test velocity and contributed to significant conversion uplift.
  • Established Design Operations practices to improve delivery consistency and product quality.
  • Introduced lightweight discovery and design practices to align product, UX and engineering.
  • Partnered with senior leadership to prioritise roadmap work and optimise customer journeys.
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  Expedia Group

  Director, Product & Design (Mobile Apps)

  Mar 2018 - May 2019

  • Owned product strategy, roadmap and UX for Hotels.com mobile apps across 35+ markets and a large revenue channel.
  • Delivered annual gross profit growth via onboarding and homepage redesign.
  • Led initiatives that increased account creation and sign‑in rates.
  • Launched mobile travel guides with strong adoption post‑booking.
  • Defined and tracked KPIs/OKRs across acquisition, conversion and retention.
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  Expedia Group

  Director, Mobile Product Design

  Jun 2015 - Mar 2018

  • Led mobile experience strategy and product design for core iOS/Android journeys at scale.
  • Delivered significant conversion uplift through redesign of core iOS flows.
  • Led responsive redesigns that contributed to large increase in annualised profit.
  • Defined and drove development of iOS and Android design systems to maintain high quality and consistency.
  • Maintained 4.5+ app ratings and achieved editorial recognition (Editor’s Choice).
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  Expedia Group

  Senior Manager, Mobile User Experience

  Aug 2013 - Jul 2015

  • Player‑coach role leading mobile UX strategy across mobile and responsive web platforms.
  • Drove design system work and cross‑functional collaboration to scale mobile experience delivery.
  • Delivered measurable gains in acquisition and retention through targeted UX improvements.
  • Worked closely with product and engineering to improve release velocity and design quality.
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  Betfair

  User Experience Manager

  Dec 2011 - Jul 2013

  • Managed UX practice for Betfair’s native mobile apps and betting experiences.
  • Led cross‑disciplinary teams to improve usability and core betting flows on iOS/Android.
  • Collaborated with Product and Engineering to translate trading and rules complexity into clearer UX.
  • Drove user‑centred improvements that reduced friction in account flows and in‑app journeys.
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  Betfair

  Senior User Experience Designer

  Jun 2010 - Dec 2011

  • Designed user experiences for Betfair’s native iOS and Android apps.
  • Focused on betting flows, live event UX and retention‑driven features for mobile.
  • Delivered interaction patterns and mobile UI components to support fast iteration and reliability.
  • Worked with product owners and engineers to validate designs through testing and analytics.
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  Universal Music Group

  Senior User Experience Designer (Freelance)

  Mar 2010 - May 2010

  • Contract senior UX role focused on rapid prototyping and design for music products.
  • Delivered high‑fidelity interaction design and concept work within a short (3‑month) engagement.
  • Collaborated with product teams to translate artist/label needs into consumer experiences.
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  BBC

  Senior Interaction Designer

  May 2008 - Mar 2010

  • Senior interaction design focused on cross‑platform BBC products and content experiences.
  • Defined interaction models and navigation patterns to support complex editorial needs.
  • Worked to ensure accessibility and performance across web and broadcast‑integrated products.
  • Collaborated with editorial, product and engineering teams to deliver audience‑facing features.
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  Yahoo

  Senior Interaction Designer

  Jul 2007 - May 2008

  • Designed interaction patterns and UX flows across consumer Yahoo products.
  • Delivered interaction design that supported content discovery and engagement.
  • Collaborated with product teams to iterate features and improve usability across platforms.
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  Digitas UK

  User Experience Architect (Associate - Senior Associate)

  Feb 2005 - Jul 2007

  • Worked as a User Experience Architect across agency projects for clients including Orange, London 2012 and HMV.
  • Delivered IA, interaction design and strategic UX guidance for large‑scale digital campaigns and platforms.
  • Built wireframes, journey maps and specifications to align creative, technical and client teams.
  • Helped embed UX practices into agency delivery processes to improve quality and consistency.
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  BBC

  Information Architect

  Jan 2004 - Jun 2004

  • Produced information architecture and content models for BBC digital services.
  • Mapped content relationships and navigation to improve findability and editorial workflows.
  • Collaborated with content teams to translate editorial requirements into IA deliverables.
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  BBC

  Front-end Developer

  Sep 2000 - Jan 2004

  • Built front‑end components and collaborated closely with designers and back‑end engineers to implement BBC web experiences.
  • Translated interaction designs into accessible, performant HTML/CSS/JS implementations.
  • Supported cross‑browser and responsive behaviour for editorial pages and interactive features.

• Carlton Interactive

  Visual Designer

  Jan 1999 - Jan 2000

  Carlton Interactive is a company.

  • Produced visual design assets and screens for web and digital projects.
  • Created visual systems, iconography and marketing assets to support project launches.
  • Worked with developers to ensure design fidelity in final builds.