Andy B.

• Led global Product Design, Research and Content teams to modernize digital healthcare and wellbeing experiences.
• Defined experience vision focused on personalised care pathways and self-serve support.
• Increased self-serve program activation and raised product satisfaction
• Reduced inbound support calls through design and UX improvements.
• Directed a portfolio-wide healthcare product rebrand and scaled multidisciplinary design & research teams.
• Introduced AI-enabled workflows and partnered closely with Product & Engineering to improve delivery practices.

• Led global UX strategy across Hotels.com web and mobile platforms.
• Built a design‑led experimentation program that increased test velocity and contributed to significant conversion uplift.
• Established Design Operations practices to improve delivery consistency and product quality.
• Introduced lightweight discovery and design practices to align product, UX and engineering.
• Partnered with senior leadership to prioritise roadmap work and optimise customer journeys.

• Owned product strategy, roadmap and UX for Hotels.com mobile apps across 35+ markets and a large revenue channel.
• Delivered annual gross profit growth via onboarding and homepage redesign.
• Led initiatives that increased account creation and sign‑in rates.
• Launched mobile travel guides with strong adoption post‑booking.
• Defined and tracked KPIs/OKRs across acquisition, conversion and retention.

• Led mobile experience strategy and product design for core iOS/Android journeys at scale.
• Delivered significant conversion uplift through redesign of core iOS flows.
• Led responsive redesigns that contributed to large increase in annualised profit.
• Defined and drove development of iOS and Android design systems to maintain high quality and consistency.
• Maintained 4.5+ app ratings and achieved editorial recognition (Editor’s Choice).

• Player‑coach role leading mobile UX strategy across mobile and responsive web platforms.
• Drove design system work and cross‑functional collaboration to scale mobile experience delivery.
• Delivered measurable gains in acquisition and retention through targeted UX improvements.
• Worked closely with product and engineering to improve release velocity and design quality.

• Managed UX practice for Betfair’s native mobile apps and betting experiences.
• Led cross‑disciplinary teams to improve usability and core betting flows on iOS/Android.
• Collaborated with Product and Engineering to translate trading and rules complexity into clearer UX.
• Drove user‑centred improvements that reduced friction in account flows and in‑app journeys.

• Designed user experiences for Betfair’s native iOS and Android apps.
• Focused on betting flows, live event UX and retention‑driven features for mobile.
• Delivered interaction patterns and mobile UI components to support fast iteration and reliability.
• Worked with product owners and engineers to validate designs through testing and analytics.

• Contract senior UX role focused on rapid prototyping and design for music products.
• Delivered high‑fidelity interaction design and concept work within a short (3‑month) engagement.
• Collaborated with product teams to translate artist/label needs into consumer experiences.

• Senior interaction design focused on cross‑platform BBC products and content experiences.
• Defined interaction models and navigation patterns to support complex editorial needs.
• Worked to ensure accessibility and performance across web and broadcast‑integrated products.
• Collaborated with editorial, product and engineering teams to deliver audience‑facing features.

• Designed interaction patterns and UX flows across consumer Yahoo products.
• Delivered interaction design that supported content discovery and engagement.
• Collaborated with product teams to iterate features and improve usability across platforms.

• Worked as a User Experience Architect across agency projects for clients including Orange, London 2012 and HMV.
• Delivered IA, interaction design and strategic UX guidance for large‑scale digital campaigns and platforms.
• Built wireframes, journey maps and specifications to align creative, technical and client teams.
• Helped embed UX practices into agency delivery processes to improve quality and consistency.

• Produced information architecture and content models for BBC digital services.
• Mapped content relationships and navigation to improve findability and editorial workflows.
• Collaborated with content teams to translate editorial requirements into IA deliverables.

• Built front‑end components and collaborated closely with designers and back‑end engineers to implement BBC web experiences.
• Translated interaction designs into accessible, performant HTML/CSS/JS implementations.
• Supported cross‑browser and responsive behaviour for editorial pages and interactive features.

Carlton Interactive is a company.

• Produced visual design assets and screens for web and digital projects.
• Created visual systems, iconography and marketing assets to support project launches.
• Worked with developers to ensure design fidelity in final builds.