Versha P.

Experience

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  Fractal Analytics

  AIML Product Leader

  Sep 2023 - Present

  Fractal is a leading provider of AI and analytics to Fortune 500 companies, aiming to power enterprise decisions through its suite of AI-driven business solutions.

  • Spearheading impact measurement strategy for GenAI product initiatives across the 2nd largest telecom company in the world, ensuring validated outcomes and measurable value post-funding.
  • Lead GenAI product intake and validation efforts by designing rigorous testing and measurement plans to assess impact pre- and post-rollout across business units.
  • Developing a centralized training dataset of test plans and impact metrics to support automation of future validation workflows via a custom agent product; currently authoring the product requirements document (PRD) to guide this build.
  • Collaborate with engineering and data science to define and track KPIs including job resolution time, % repeat jobs, usage adoption, and CTR, improving initiative ROI forecasting and rollout success.
  • Led performance assessments of personalization and ML platforms, leveraging A/B testing and champion-challenger experiments to validate infrastructure upgrades that increased recommender system conversion rates by 21%.
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  Singh Advisory

  Partner - Fractional Chief Product Officer & Strategic Advisor

  Feb 2023 - Present

  At Singh Advisory, we empower visionary founders to scale with confidence. We combine world-class legal counsel, AI-driven product strategy, data science, and marketing innovation to help early-stage companies move from idea to intelligent scale. Whether you're launching your first product, preparing for your first round of funding, or integrating AI into your tech stack, we deliver the strategic structure, execution, and protection your company needs to grow the right way.

  • Transitioned from a fractional CMO practice to incorporate a tech arm, focusing on product validation, scalability planning, and release strategy for startups and growing businesses.
  • Leading initiatives for clients to conduct product validation, scalability testing and infrastructure planning to ensure readiness for market release.
  • Providing product market fit analysis, aligning client needs with technology solutions to drive growth, and implementing cost-effective infrastructure plans to support increased traffic and user demands.
  • Enabling clients to maintain their growth goals by providing data-driven marketing strategies and product launch tactics that set them up for success, without sacrificing quality or integrity.

• AlphaSights

  Client Advisor

  Aug 2023 - Oct 2023

  AlphaSights connects investors and business leaders with the knowledge they need to succeed globally.

  • Advised on analytics, consulting services, and technology products, enhancing client decision-making processes.
  • Served as a pivotal link between clients and AlphaSights' extensive network of industry experts, significantly contributing to the firm's role as a global leader in knowledge on-demand.
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  GLG

  Advisory Council Member

  Feb 2023 - Oct 2023

  GLG is the world's leading platform for professional learning, connecting professionals with over 400,000 experts to learn from in various formats.

  • Provided AI/ML products and platforms advisory services, leveraging in-depth expertise to guide strategic initiatives.
  • Enabled clients to address complex strategic challenges through insightful recommendations, contributing to informed decision-making.
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  VideoAmp

  Director, Product Management - Data Science & MLOps

  Feb 2022 - Feb 2023

  At VideoAmp, they redefine data-driven advertising by optimizing and measuring across traditional TV, streaming video, and digital media, creating efficiencies for the entire industry.

  • Independently led the development and integration of all data science methodologies, managing a team comprising 12 data scientists and 11 ML engineers across 8+ project areas and 3 platform products.
  • Established methodology roadmaps and product strategy in key project areas such as weighting/representativeness, synthetic viewership generation, and identity resolution, significantly enhancing the company's data science capabilities.
  • Successfully commercialized custom feature engineering reports for campaign measurement, demonstrating a keen ability to convert data science innovations into marketable products.
  • Conducted comprehensive defect analysis on a product receiving negative market feedback, identifying and implementing necessary enhancements to address chief complaints, leading to improved product performance and customer satisfaction.
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  Fractal Analytics

  Engagement Manager | Associate Director, Retail

  Oct 2021 - Feb 2022

  • Led a 15-member team of DE, DS, BI consultants, driving Audience Insights & Media Campaign Analytics for a $7.5B North American supermarket chain, generating a $1.2MM business opportunity.
  • Delivered actionable Audience Insights including segment performance tracking, audience test/control group selection, and performance monitoring of LiveRamp audience segments.
  • Provided Media Campaign Analytics enabling in-flight campaign optimization, dashboarding, quality assurance, data validation, and report automation.
  • Established and grew the data science sales pillar for Fractal's largest Consumer Packaged Goods client, a $220B company, strengthening key client relationships and expanding service offerings.
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  Fractal Analytics

  Senior Consultant, Decision Science

  Apr 2018 - Nov 2021

  • Led the US-based customer success function, driving initial onboarding, strategic testing, and insights generation, establishing a foundation for sustainable client relationships.
  • Formulated and implemented testing processes and best practices, enhancing the testing pipeline's efficiency and effectiveness.
  • Identified opportunities in Health & Life Sciences and CPG Practices, setting priorities and leading data-driven decisions with custom analytical solutions.
  • Translated complex data insights into actionable strategies, presenting easily consumable reports to both internal and external leadership to foster informed decision-making.
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  Toys"R"Us

  Senior Analyst, Strategic Testing and Analytics

  Nov 2017 - May 2018

  Toys“R”Us is a beloved brand known globally for over 70 years, serving as the toy authority and ambassadors of play with a vision beyond traditional retail.

  • Provided actionable insights and strategic recommendations to optimize ROI by analyzing customer behavior and demographic data using SQL and R.
  • Developed market segmentation/targeting strategies, and ensured accurate test and control locations for store tests using APT.
  • Collaborated with finance, marketing, and business units to create consensus on insights derived from test results, enhancing strategic decision-making.
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  Macy's

  Business Intelligence Analyst

  May 2017 - Dec 2017

  Macy's, a leading retail brand, delivers fashion and affordable luxury to customers through its stores and online platform, offering distinctive assortments of exclusive and fashion brands.

  • Led establishment of program and reporting improvements, significantly increasing efficiency of analysis across multiple areas including advertising, marketing, financials, production, and content management using SQL.
  • Streamlined media buying team processes by customizing reports and subscriptions, enhancing operational efficiency.
  • Effectively managed the data governance team, focusing on database hygiene and logic refinement to ensure data integrity and reliability.
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  Macy's

  Digital Merchant

  Apr 2014 - Jun 2017

  • Developed a $170M women's contemporary apparel brand portfolio, including strategic forecasting, selling and marketing analysis, and competitive market research.
  • Gained a 52% increase year over year in online sales by boosting website traffic, customer adoption, and loyalty.
  • Developed an online business valued at $30M, recognized as the most profitable business in Macy’s.com women's apparel in 2014.
  • Managed and grew a $42M online business across women’s special sizes, active apparel, and private brands, optimizing digital and direct-to-customer segmentation strategies.