Free marketing consultant job description template (2025)
A free ready-to-use marketing consultant job description template and discover whether hiring a marketing consultant is right for your company.
March 25th, 2025
Marketing consultants provide expert analysis, strategic recommendations, and fresh insights to take your marketing efforts to the next level. So, if you're struggling to hit your marketing goals in-house, hiring a consultant can be an effective solution.
We'll provide you with a ready-to-use job description and some key information to help you hire a marketing consultant that suits your business needs. You can adapt the job description depending on what kind of consultant you're looking for -- for example, many businesses nowadays need either a brand marketing consultant or a growth marketing consultant.Also, while consultants provide strategic insights on a project basis, businesses looking for ongoing leadership and execution sometimes turn to fractional marketing executives---something we'll touch on too.
Further Reading:
- Read about How Fractional Marketing Can Drive Your Business Growth---without the cost of a full-time hire.
- Discover How and Why to Hire an Interim CMO while you look for an in-house hire.
What Does a Marketing Consultant Do?
A marketing consultant helps businesses refine their marketing strategies by analyzing current efforts, identifying gaps, and providing expert recommendations to improve performance.
They bring an outside perspective, industry insights, and specialized expertise in areas like digital marketing, content strategy, branding, and market research.
Unlike full-time employees or even fractional marketing executives, marketing consultants typically work on a project or advisory basis. They offer short-term problem-solving and strategic direction, leaving execution to the company.
They may work independently or through marketing agencies.
Marketing Consultant Job Description Template
About Us
<Include a clear description of your company and its focus areas.>
Marketing Consultant Job Description
We are seeking a strategic and results-driven Marketing Consultant to assess, refine, and optimize our marketing efforts.
As a contract-based consultant, you will work closely with our leadership and marketing team to analyze current efforts, identify opportunities, and provide data-driven recommendations to drive brand awareness, lead generation, and business growth. You will bring expertise in digital marketing, branding, content strategy, and market research, while keeping strategies aligned with our company goals.
You will also provide actionable insights, best practices, and guidance to help our internal team execute marketing initiatives effectively.
Key Marketing Consultant Responsibilities
- Assess current marketing strategies and identify areas for improvement.
- Analyze marketing performance metrics and recommend strategies to maximize ROI.
- Conduct market research to analyze trends, audience behavior, and competitive positioning.
- Advise on and refine customer personas to improve targeting and engagement strategies.
- Offer guidance on customer acquisition, lead generation, conversion optimization, and new market opportunities.
- Recommend brand positioning and messaging strategies to enhance market presence.
- Develop data-driven marketing plans and outline implementation best practices.
- Create detailed reports and presentations to communicate marketing insights, forecasts, and recommendations to stakeholders.
- Suggest improvements in marketing automation setup, A/B testing frameworks, and CRM integrations.
- Advise on budget allocation to optimize marketing spend.
- Train internal marketing teams on best practices, emerging trends, and innovative approaches.
Required Experience and Skills
- Deep understanding of digital marketing, branding, and consumer behavior.
- Strong background in market research, competitive analysis, and customer segmentation.
- Experience in developing and executing multi-channel marketing campaigns.
- Strong analytical skills to interpret marketing data and track performance metrics.
- Familiarity with marketing tools, analytics platforms, and automation software.
- Excellent communication and presentation skills for client and stakeholder interactions.
- Strong relationship-building skills to collaborate with teams and clients.
- Strategic thinking with a focus on ROI and long-term business growth.
- Ability to mentor and train internal marketing teams.
- Previous consultancy or agency experience is a plus.
Required Qualifications
- A bachelor's degree or higher focusing on business, marketing, or both. A master's degree is beneficial.
- At least 5 years working in a senior marketing role, plus demonstrated experience in a consultancy role.
- Relevant certifications such as Certified Professional Marketer (CPM) and Digital Marketing Pro Certification are a plus.
Salary and Perks
- Competitive hourly, monthly, or project-based compensation based on experience, expertise, and scope of work.
- Flexible work arrangements, including remote or hybrid options.
- Access to marketing tools and software.
- Opportunity to work with senior leadership and make a high-impact contribution.|
FAQs on Marketing Consultant Salary, Reporting, and Hiring
1. How Much Does a Marketing Consultant Charge In the US?
Marketing consultants may charge on an hourly, monthly retainer, or project basis.
- Hourly: $50-$500 per hour.
- Monthly retainer: $1000 to over $10,000.
- Project basis: A few thousand to tens of thousands of dollars per project.
The exact rate will depend on factors like experience, industry, location, and the scope of services provided.
2. When Should you Hire a Marketing Consultant?
If you're facing any of the following challenges, you could benefit from bringing in a consultant:
- Your current marketing strategies aren't delivering expected results, or growth is stunted, and you need expert analysis and recommendations.
- You're launching a new product or service and want to identify the right audience, messaging, and marketing channels to ensure a successful launch.
- You need an outside perspective to audit your current marketing efforts and identify gaps.
- You want a short-term advisor to refine your marketing messaging, positioning, or campaign strategy.
- You're running marketing campaigns but need an expert to fine-tune performance and maximize ROI.
- You need help with competitive research and insights to strengthen your market positioning.
But, if your business needs ongoing leadership---not just strategic advice---a fractional CMO or marketing director may be the better fit.
3. What Questions Should You Ask When Interviewing a Marketing Consultant?
The following interview questions can help you assess a candidate's expertise and ability to drive measurable results:
- Can you walk us through a past project where you successfully improved a company's marketing performance?
- Share an example of a failure in a marketing campaign and what you learned from it.
- What marketing tools and software do you regularly use, and how do they help improve performance?
- How do you assess a company's current marketing performance?
- How do you measure the success of a marketing campaign, and what KPIs do you focus on?
- How do you go about training marketing teams you work with?
- How do you handle disagreements with clients regarding strategic recommendations?
- How do you adapt your processes when working with tight time constraints?
- What types of reports and insights can we expect from you?
4. How Should You Measure the Success of a Marketing Consultant?
Here's what to look out for when assessing a marketing consultant's performance during and immediately after their engagement:
- Were reports, audits, and strategy documents insightful, well-structured, and actionable?
- Did they provide clear, strategic recommendations that your team can execute?
- Were their recommendations tailored to your company's objectives, rather than generic strategies?
- Did their work produce quick wins (like higher audience engagement or better lead quality) while also laying the foundation for sustainable growth?
- Has your internal team become more structured, productive, or data-driven in their marketing approach?
- Did your team learn new strategies, tools, or processes that improve execution and sustain improvements?
- Are leadership and key decision-makers happy with the consultant's contributions?
5. How Can You Hire a Marketing Consultant?
Finding the right marketing consultant requires a structured approach. Follow these steps to streamline the hiring process:
- Define Your Business Needs: Identify your specific marketing challenges and determine if you need short-term project-based support or ongoing strategic guidance.
- Set a Budget: Plan how much you're able to spend on consultancy services and budget around any other resources they may require. (E.g., tools, travel, etc.).
- Find Potential Candidates: You could:
- Explore platforms like LinkedIn, Fiverr, and Upwork.
- Find marketing consultancy agencies that cater to your industry.
- Ask for referrals from industry peers or business communities.
- Post on job boards like Indeed, Jobspresso, and the American Marketing Association.
- Shortlist and Interview: Evaluate their portfolios and client testimonials. Look for consultants with experience in your industry and businesses of similar scale.
- Finalize the Hire: Once you've identified the candidate, work with a legal advisor to draft a contract and Scope of Work (SOW).
Once this is done, onboard your consultant smoothly by introducing them to key stakeholders, marketing tools, and business objectives.
Now, finding the right marketing consultant is a crucial step. But it's equally important to understand whether a consultant alone can meet your needs---or if your business would benefit more from a fractional CMO or any other fractional marketing leader.
6. What's the Difference Between a Marketing Consultant and a Fractional CMO or Fractional Marketing Manager?
As we mentioned, a marketing consultant usually provides strategic advice and tactical recommendations but may not execute them or manage your marketing operations. Their role is short-term and advisory, leaving the execution up to your team.
But businesses sometimes need more than just advice---they need someone to lead execution and drive long-term growth without having to hire a full-time CMO or marketing manager.
This is where fractional CMOs, fractional marketing directors, or fractional marketing managers come in.
- They provide both strategy and hands-on leadership, managing your teams, campaigns, and budgets.
- They would have decision-making authority and are accountable for long-term growth and results---all while working with you on a part-time basis. They may work part-time with one or more businesses at the same time, but they'll dedicate up to 20 hours a week to yours.
- Instead of working with you for a set project or period and then exiting, they will be an integral part of your team on an ongoing basis (for as long as you want, without having to pay full-time salaries and perks).
- They will charge you on an hourly or monthly retainer basis. For instance, they may charge an hourly rate of $150--$500 or a monthly retainer of $4,000--$20,000 ($48,000--$240,000 annually) if you hire through a trusted agency like Go Fractional.
7. When Should You Hire a Fractional Marketing Executive Instead of a Marketing Consultant?
If the following ring true for your company, you may see more return on investment from hiring a fractional marketing executive instead of a consultant:
- Your business needs ongoing marketing leadership, but you're not ready to hire a full-time CMO or marketing director.
- You need someone to both strategize and execute.
- You need a decision-maker who oversees campaigns, budgets, analytics, and team performance, owns marketing results, and drives measurable growth.
- Your marketing team lacks bandwidth, and you need someone to implement a consultant's strategic recommendations.
- Your company is scaling and requires a long-term marketing strategy rather than short-term fixes.
- You need someone to build scalable processes and hire the right talent.
- You lack an internal marketing team and need a fractional executive to build or lead one.
- Growth Strategies
- Paid Media Advertising
- Growth Product
- Demand Generation
CRO & CMO to early-stage B2B companies.
8. How Can You Hire a Fractional CMO or Fractional Marketing Manager?
The best way to hire a fractional marketing executive is through a reputed agency like Go Fractional.
We will connect you with fractional CMOs, fractional marketing directors, fractional marketing managers, and more who have years of experience handling marketing challenges in companies like yours.
As we mentioned, our fractional leaders typically charge an average hourly rate of $150 to $500 or a monthly retainer of $4,000 to $20,000. You don't have to pay any benefits or bonuses.
Besides, they will join you within days and start delivering impact in no time.
- Advisor
- #strategy
- Go-To-Market Strategies & Implementation
- Fractional CMO
Marketing Leader for Digital Start-Ups | Scale-Ups | Marketplaces (AI-Empowered)
Here's how hiring a fractional marketing executive through Go Fractional works:
- Speak to us regarding your requirements, including industry expertise, specific skills, and expected time commitment.
- Within days, we'll present you with a shortlist of candidates to interview. (We have a 98% match success rate.)
- Once you choose the best candidate, we handle the contract negotiations and paperwork.
- Our fractional marketing executives are ready to join your team and begin working within a week.
Start by browsing Go Fractional's member profiles. Or, reach out to us today and we'll help you find your perfect match.
