Rikin D.

Experience

• Popform

  CEO & Co-Founder

  Apr 2024 - Present

  Popform is on a mission to build the operating system for everyday businesses and we're starting by replacing the PDF. Take your business's tired old PDF forms and instantly upgrade them into fillable forms with data superpowers. Coming Q4 2024. Sign up for our waitlist today.

• lowercase b2b

  Founder

  Mar 2024 - Present

  A marketing consulting firm & agency solely focused on helping early stage b2b companies with growth & GTM.

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  soona

  Chief Growth Officer

  Oct 2022 - Mar 2024

  soona is the world’s first virtual content studio! we help ecommerce merchants sell more online.

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  soona

  Chief Marketing Officer

  Mar 2022 - Oct 2022

  soona is the world’s first virtual content studio! we help ecommerce merchants sell more online.

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  Thimble

  Senior Vice President Marketing

  Sep 2019 - Mar 2022

  • Thimble is one of the fastest growing insurtechs focused on small business insurance. I've built and now oversee all aspects of marketing and a team across Growth, Lifecycle/CRM, Product-Marketing, Brand, Content, and PR/Comms.
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  Uber

  Global Head of Bike & Scooter Marketing

  Jul 2018 - Aug 2019

  Uber develops, markets, and operates a ride-sharing mobile application that allows consumers to submit a trip request.

  • Oversee marketing for New Mobilities which includes JUMP e-bikes & scooters, Uber Transit, Uber Works, and Third Party Partners including Lime & more.
  • Lead a multi-disciplinary team of 40+ marketers who focus on Strategy, Product Marketing, CRM, Performance, Local Marketing, Content & Social, Creative, Analytics, and Program Management
  • Manage multi-million dollar budgets to drive acquisition, engagement, and perception in over 30 markets across US, Europe, and Latin America.
  • Work alongside Operations and Product leadership to align Marketing objectives, strategy, and resources

• JUMP Bikes

  VP Marketing

  Dec 2017 - Jul 2018

  JUMP is bike share electrified. We create the hardware and software to take you farther, get there faster, and make every ride fun. JUMP bikes are designed in New York City by people who love bikes and care about the future of our cities. JUMP Bikes has been shaping the future of bike share since 2010. We brought freedom to bike share systems with Social Bicycles, the first ever smart-bikes with integrated GPS, payment systems, and locks that kicked off the dockless revolution. We’ve dropped 15,000 bikes into 40 different markets and clocked over 5 million rides over the past 4 years.

  • Joined Social Bicycles as the first & only marketing employee and immediately oversaw our rebrand to JUMP Bikes as we transitioned to a D2C bike share company.
  • Oversaw all Marketing & PR as we quickly went on to partner and ultimately be acquired by Uber in one of the largest exits of an NYC tech company
  • Led marketing as we grew JUMP from 1 to 30+ markets and 1 to 40+ dedicated marketers within 18 months
  • Led two major product launches of bikes and scooters as well as charging infrastructure, JUMP Starters, and others
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  Foursquare

  Senior Director, Product Marketing / Strategy

  Mar 2014 - Dec 2017

  Foursquare is a location technology platform offering business solutions and consumer products through a deep understanding of location.

  • Lead product marketing of enterprise solutions working alongside product, design, research, and others to launch Pinpoint, Attribution, Pilgrim, API, and other new lines of revenue
  • Lead the global team of Account Strategists managing all pre-sales efforts across Programmatic, Native, and Attribution products ($50M+)
  • Helped grow revenue by 6x by spearheading the go-to-market strategies for enterprise solutions working directly with sales & BD teams to craft client solutions
  • Collaborated with Global Sales leadership and provided client-facing support
  • Identified and executed key partnerships to create groundbreaking creative & content offerings such as Location-Based contextual display

• Carrot - a VICE company

  Account Director

  Sep 2012 - Mar 2014

  Now Virtue

  • Oversee product teams working on various initiatives for Vice including both internal products and co-branded advertising products
  • Consult numerous startups as they look to establish their product positioning and brand presence online
  • Ensure a smooth new business process that integrates different disciplines, makes sound financial and resourcing decisions, and delivers the highest quality ideas and executions to potential new clients
  • Manage teams of producers, strategists, creatives, designers, developers, and more to deliver the best possible products and campaigns for all existing clients
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  Edelman

  Sr. Account Supervisor

  Sep 2009 - Oct 2012

  edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. edelman owns specialty firms edelman berland (research) and united entertainment group (entertainment, sports, experiential), a joint venture with united talent agency.

  • Oversaw Samsung Telecommunications America's (STA Samsung Mobile USA) efforts across all social channels
  • Created highly successful and disruptive campaigns for 3 major product releases and multiple tech accessories and services
  • Ideated and implemented large-scale social and offline events including CES, Superbowl, SxSW, and Samsung presents Santigold
  • Direct relations with senior client executives and liaison for all agency partners including creative, media buying, digital, loyalty/CRM, PR and more
  • Directly managed multiple team members focused on content development and community management while overseeing a larger team of nearly 10 analysts, strategists, planners, and others

• New York Post

  Online Marketing Associate

  Jul 2007 - Sep 2009

  Every day, the most powerful and influential people in the most powerful and influential city read the New York Post. From our digital network that reaches over 90m viewers per month to our daily print editions seven days a week, our iconic media brand is not slowing down. OUR TEAM: We are a proud, driven, diverse group of employees who believe in breaking and telling stories like no one else can. By telling stories that hold truth to power, we push the envelope and continuously seek new ways to drive our business forward. OUR BRANDS: Include The New York Post: expert news, extensive, award-winning sports coverage, Page Six: the leader in celebrity and entertainment news, Decider.com: helping the on-demand generation discover the best streaming content, Alexa: our luxury lifestyle print edition focused on the best in luxury fashion, real estate and travel. OUR REACH: People love us. We are one of the largest growing digital networks and our social footprint continues to expand across Facebook, Twitter, Instagram, TikTok, and YouTube, where our videos average 313 million monthly views. OUR GROWTH: An ever evolving multi-platform media company, we span print, digital, video, social, podcast, app, commerce/affiliate, original TV programming, and Post Sports+, our newly launched Sports membership experience! We’re growing. Come join us!

  • Established New York Post's initial social media presence on Twitter and Facebook
  • Provided management with web analytics, advertising performance, and financial reporting documents and information.
  • Managed network partnerships and remnant advertising inventory for NYPost.com over 100 million impressions/month. Increased overall CPMs by over 25% and exceeded budgets of $1,000,000.