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Sportsdigita

DIGIDECK is a powerful cloud-based presentation platform that transforms static presentations into dynamic, interactive experiences. It empowers teams to create engaging content, deliver compelling pitches, and track audience engagement for data-driven insights.

  

Originally designed to offer sports teams enhanced interactivity and content that captures the excitement of "game day," DIGIDECK has evolved to meet the diverse needs of multiple industries including:

  

• Sports

• Hospitality & Entertainment

• Destination Marketing

• Healthcare

• Manufacturing

• Finance

• Professional Services

  

Helping over 600+ organizations globally, DIGIDECK continues to expand into new industries with expansive use cases for any type of meaningful communication.

Fractional Director of Growth Marketing
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**ROLE OVERVIEW**

We are seeking a Fractional Director of Growth Marketing to serve as the senior marketing leader for our organization. You will run and direct the marketing team day to day, own the function end to end, and sit at the leadership table as the strategic mind behind every marketing decision.

You will partner closely with the sales team to align on pipeline goals, analyze lead quality and conversion data, and translate what's working in the market into smarter programs.

This role carries the full scope and accountability of a Head of Marketing, structured as a fractional engagement to match where we are as a business today.

**WHAT YOU'LL OWN**

**Team Leadership — Run and Direct the Marketing Function**

*   Set team structure, roles, and performance expectations — and enforce them
*   Run team rituals: weekly standups, sprint planning, monthly reviews, and quarterly planning
*   Be the person the team rallies around — the decision-maker who unblocks, redirects, and leads
*   Build a culture of strategic execution: every tactic should ladder to a clear business outcome

**Sales Partnership & Pipeline Alignment**

*   Partner directly with the sales team to align on MQL/SQL definitions, pipeline targets, and feedback loops
*   Participate in sales-marketing syncs to understand what's working in the field and what isn't
*   Build programs that directly support the sales motion — from top-of-funnel awareness to late-stage enablement
*   Ensure marketing and sales are operating from the same playbook on ICP, messaging, and timing
*   Hold joint accountability with sales leadership for pipeline contribution and funnel conversion

**Lead Analysis & Data-Driven Recommendations**

*   Analyze the full lead funnel: volume, source, quality, conversion rates, time-to-close, and cost per acquisition
*   Identify where leads are breaking down and make data-backed recommendations to fix it
*   Track and report pipeline influence and channel performance
*   Present regular performance updates to executive leadership with clear findings and a recommended path forward
*   Use insights from lead and sales data to continuously refine targeting, messaging, and channel mix

**Marketing Strategy — The Strategic Thinker Behind Every Decision**

*   Set the overall marketing strategy aligned to revenue, pipeline, and brand goals — not just a plan, but a point of view
*   Define positioning, messaging, and go-to-market approach across segments and channels
*   Advise executive leadership on market trends, competitive shifts, and growth opportunities
*   Make the call on where to invest, where to pull back, and why — and defend it with data
*   Build and maintain the quarterly and annual marketing roadmap with clear milestones and owners

**Demand Generation & Growth Programs**

*   Own the full demand gen engine: SEO, paid media, email, content, events, and partnerships
*   Build programs that generate qualified pipeline, not just volume, but the right leads at the right time
*   Optimize the funnel from first touch through to closed-won, in lockstep with sales
*   Set attribution models and ensure marketing impact is visible, credible, and tied to revenue

**WHAT WE'RE LOOKING FOR**

*   8–12+ years of marketing experience, with meaningful time running a team as a senior leader or head of marketing
*   Demonstrated ability to direct, manage, and develop a marketing team, this is a people leadership role, not a solo contributor role
*   Deep fluency in demand generation, lead analysis, and revenue marketing, you speak the language of the revenue team
*   A strategic thinker first: you bring recommendations, not just reports and you can back every recommendation with data
*   Strong sales-marketing partnership experience; you've built the alignment, not just described it
*   Comfortable in the C-suite: you present to leadership with confidence, clarity, and a clear point of view
*   Experience in B2B SaaS or tech-enabled services
*   Fractional or consulting background a plus
*   NYC-based required for in-person collaboration with the leadership team

**WORK ARRANGEMENT**

Contracted, NYC-based required for in-person collaboration with the leadership team

Fractional Director of Growth Marketing

Director of Growth Marketing

Founded in 2011 by Angelina Lawton, Sportsdigita was born from a vision to transform how franchises communicate their offerings. Inspired by her experiences with the NHL's Tampa Bay Lightning, Lawton saw the need for dynamic, engaging sales and marketing tools. This led to the creation of DIGIDECK, a cloud-based presentation platform designed to empower teams to tell their stories effectively within the evolving digital landscape.

Sportsdigita is a leading provider of cloud-based presentation software that empowers sports teams, organizations, and adjacent industries. Our flagship product, DIGIDECK, was born from a sports-industry need but has rapidly expanded, transforming traditional presentations into dynamic, interactive experiences. DIGIDECK streamlines sponsorship and ticketing workflows, enabling teams to deliver compelling sales pitches and customized proposals that drive revenue. Its data analytics and real-time engagement tracking provide valuable insights into audience behavior, optimizing sales processes for maximum ROI.

Our vision is a future where DIGIDECK is the cornerstone of digital presentation technology. Originally designed for sports, DIGIDECK's innovation has led to its adoption across over 600 global organizations in various industries. We are committed to enhancing personalization, elevating meaningful conversations, and consistently driving revenue growth – making DIGIDECK a transformative force within digital communication and presentation landscapes.

Powerful DIGIDECK Presentations In Minutes

**ROLE OVERVIEW**

We are seeking a Fractional Director of Growth Marketing to serve as the senior marketing leader for our organization. You will run and direct the marketing team day to day, own the function end to end, and sit at the leadership table as the strategic mind behind every marketing decision.  
You will partner closely with the sales team to align on pipeline goals, analyze lead quality and conversion data, and translate what's working in the market into smarter programs.   
This role carries the full scope and accountability of a Head of Marketing, structured as a fractional engagement to match where we are as a business today.  

**WHAT YOU'LL OWN**

**Team Leadership — Run and Direct the Marketing Function**

- Set team structure, roles, and performance expectations — and enforce them
- Run team rituals: weekly standups, sprint planning, monthly reviews, and quarterly planning
- Be the person the team rallies around — the decision-maker who unblocks, redirects, and leads
- Build a culture of strategic execution: every tactic should ladder to a clear business outcome

**Sales Partnership & Pipeline Alignment**

- Partner directly with the sales team to align on MQL/SQL definitions, pipeline targets, and feedback loops
- Participate in sales-marketing syncs to understand what's working in the field and what isn't
- Build programs that directly support the sales motion — from top-of-funnel awareness to late-stage enablement
- Ensure marketing and sales are operating from the same playbook on ICP, messaging, and timing
- Hold joint accountability with sales leadership for pipeline contribution and funnel conversion

**Lead Analysis & Data-Driven Recommendations**

- Analyze the full lead funnel: volume, source, quality, conversion rates, time-to-close, and cost per acquisition
- Identify where leads are breaking down and make data-backed recommendations to fix it
- Track and report pipeline influence and channel performance
- Present regular performance updates to executive leadership with clear findings and a recommended path forward
- Use insights from lead and sales data to continuously refine targeting, messaging, and channel mix

**Marketing Strategy — The Strategic Thinker Behind Every Decision**

- Set the overall marketing strategy aligned to revenue, pipeline, and brand goals — not just a plan, but a point of view
- Define positioning, messaging, and go-to-market approach across segments and channels
- Advise executive leadership on market trends, competitive shifts, and growth opportunities
- Make the call on where to invest, where to pull back, and why — and defend it with data
- Build and maintain the quarterly and annual marketing roadmap with clear milestones and owners

**Demand Generation & Growth Programs**

- Own the full demand gen engine: SEO, paid media, email, content, events, and partnerships
- Build programs that generate qualified pipeline, not just volume, but the right leads at the right time
- Optimize the funnel from first touch through to closed-won, in lockstep with sales
- Set attribution models and ensure marketing impact is visible, credible, and tied to revenue

**WHAT WE'RE LOOKING FOR**

- 8–12+ years of marketing experience, with meaningful time running a team as a senior leader or head of marketing
- Demonstrated ability to direct, manage, and develop a marketing team, this is a people leadership role, not a solo contributor role
- Deep fluency in demand generation, lead analysis, and revenue marketing, you speak the language of the revenue team
- A strategic thinker first: you bring recommendations, not just reports and you can back every recommendation with data
- Strong sales-marketing partnership experience; you've built the alignment, not just described it
- Comfortable in the C-suite: you present to leadership with confidence, clarity, and a clear point of view
- Experience in B2B SaaS or tech-enabled services
- Fractional or consulting background a plus
- NYC-based required for in-person collaboration with the leadership team

New York

Seeking a Fractional Director of Growth Marketing to lead the marketing team, align with sales, and drive strategic marketing initiatives.

Sportsdigita

Jobs

Fractional Director of Growth Marketing

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