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Arcade Software

## Company mission

To empower teams to become great storytellers.

## About Arcade Software

Arcade Software allows product-led companies to build interactive experiences for their digital spaces that spark curiosity and entice new customers to their products. With Arcade, a company can create product demos in minutes, automatically building from screen captures, videos, and tooltips. The demos can then be hosted on client websites, blogs, and social media, with analytics available to inform future edits and updates towards optimizing customer experience.

Arcade Software has served thousands of clients, including Atlassian and Remitly. The company has raised $21.5m in funding across 3 rounds (most recent: $14m Series A in Nov 2024) to support further product development and team growth.

## Company benefits

- Meaningful equity
- Unlimited PTO and sick days
- 401k
- Health, Dental and Vision insurance
- $500 a month remote work stipend
- Hybrid and meeting light culture
- Biannual company retreats

## Company size

21-100 employees

## Role

### Who you are

- This is an unusually hands-on role for someone who loves moving between strategy and execution
- First and foremost, you're an exceptional storyteller. You have strong product intuition, know how to translate technical features into compelling customer value, and have a knack for finding the interesting insight that everyone else missed
- You're excited by AI and emerging technology—not just because it's new, but because you genuinely enjoy understanding where the market is headed
- You're comfortable operating with ambiguity, moving quickly, and wearing many hats. You don't wait for perfect information; you ship, learn, and iterate
- You care deeply about quality, but you also know that consistency beats perfection

### Desirable

- Experience marketing AI products
- Background in product-led growth or developer tools
- Experience producing webinars, videos, or multimedia content
- Existing audience or demonstrated thought leadership in B2B SaaS or AI

### What the job involves

- We're looking for a product marketer who can help define how the world understands Arcade—and the AI video category we're creating
- You'll partner closely with the CEO, product, design, and engineering to launch new features, develop compelling narratives, and create content that people actually want to read and share
- One week you might be developing the messaging for a major product launch. The next, you'll be synthesizing customer conversations into a thought-provoking blog post or helping shape our social strategy around emerging AI trends
- You'll write, experiment, publish, analyze, and continuously refine how Arcade shows up in the market

### Requirements

- 5+ years of experience in product marketing, content marketing, or a similar role at a B2B SaaS company
- Exceptional writing skills across blogs, product launches, social media, and customer-facing content
- Experience leading product launches from messaging through execution
- Strong ability to synthesize customer interviews, industry trends, and product developments into clear narratives
- Experience developing social media strategies, particularly on LinkedIn
- Highly organized with excellent project management skills
- Comfortable collaborating closely with product, engineering, design, sales, and founders
- Excited to experiment with AI tools as part of your daily workflow

### What you'll get

- Own product marketing at one of the fastest-moving AI startups
- Work directly with the CEO to shape company positioning, launches, and category strategy
- Help define how software companies communicate products in the age of AI
- Be part of a small, highly collaborative team where your work has immediate impact

### Work Arrangement

- Contract to Hire
- Approximately 20–40 hours/week initially, with goal of converting to full-time Product Marketing Lead if it's a great mutual fit
- 2+ days a week in office
- San Francisco Bay Area
- Hybrid and meeting light culture

### Compensation

- Salary not provided
- Equity included
- Mid and Senior level

Product Marketer, Arcade Software - Welcome to the Jungle | Login

Content Marketing

Product Marketing

Marketer

Social Media

Product Launch

The role involves defining how the world understands Arcade and the AI video category, partnering with the CEO and other teams to launch new features, develop narratives, and create engaging content. It is a contract-to-hire position with 20-40 hours per week, aiming for full-time conversion.

Arcade Software

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Product Marketer

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