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CareMessage is the technology non-profit building the largest patient engagement platform for low-income populations in the United States.

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CareMessage

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We are seeking a part-time **Fractional Head of Customer Experience** to establish and optimize CareMessage’s customer experience infrastructure, lifecycle standards, and operational rigor. This role will focus on building scalable systems that enable high-quality onboarding, engagement, health monitoring, and customer enablement across segments.

This role is infrastructure- and operations-focused. It will work closely with the Chief Customer Officer and manage the Sr. Manager of Professional Services and Customer Success functions to ensure Gainsight optimization, standardized playbooks, customer lifecycle clarity, and scalable outreach models are in place.

The focus is not on owning renewals or expansion revenue directly, but on strengthening the operational foundations that make retention, adoption, and customer health predictable and measurable.

### Core Responsibilities

- **CX Infrastructure & Gainsight Optimization**
- Audit and optimize Gainsight configuration, health scoring, workflows, and reporting.
- Define and implement standardized lifecycle stages and engagement triggers.
- Ensure consistent data hygiene and CX tooling adoption across teams.
- Establish executive-level dashboards for customer, partner, and program health.

- **Playbooks & Lifecycle Design**
- Develop clear, repeatable playbooks for onboarding, success planning, outreach cadence, and risk management.
- Define success plan templates and engagement standards for Strategic CSMs.
- Clarify handoffs between Sales, Implementation, and Customer Success.
- Standardize QBR frameworks and reporting structures.

- **Strategic CSM Enablement**
- Ensure Strategic Customer Success Managers have structured processes, documentation, and operating standards.
- Define expectations for customer engagement, health monitoring, and proactive outreach.
- Install scalable outreach models aligned to segment complexity.

- **Customer Programs & Advisory Infrastructure**
- Stand up and operationalize Customer Advisory Boards (CABs).
- Define program structure, cadence, insight capture, and executive reporting loops.
- Build training operational infrastructure (coordination, tracking, and integration into lifecycle).

- **Outreach & Scale Strategy**
- Develop scalable customer communication frameworks.
- Define segmentation-based engagement strategies.
- Recommend staffing models and engagement ratios aligned to ARR and customer complexity.

- **Leadership & Team Oversight**
- Manage and coach the Sr. Manager of Professional Services and Customer Experience.
- Ensure alignment between Implementation, Technical Support, and Customer Success.
- Drive execution of defined operating plans during the engagement period.

### Requirements

- 10–15+ years in Customer Experience, Customer Success, or CX Operations leadership.
- Demonstrated experience implementing or optimizing Gainsight (or similar platforms) at scale.
- Strong background in lifecycle design, health scoring frameworks, and playbook development.
- Experience standing up CX infrastructure in SaaS or healthcare technology environments.
- Ability to operate independently and deliver structured outputs within a defined contract window.
- Experience working in startup, transformation, or fractional consulting environments preferred.
- Alignment with CareMessage’s mission to advance health equity.

### Recommended Experience

- Recommended Experience
- Healthcare SaaS or provider-facing technology experience.
- Background in scaling Customer Success teams from early to growth stage.
- Experience advising executive leadership on CX operating models.
- Prior fractional or consulting leadership engagements.

### What’s Not Expected of This Fractional Role

- Direct ownership of renewals or expansion revenue.
- Long-term cultural leadership or team redesign beyond defined scope.
- Deep involvement in product roadmap prioritization.
- Daily account management or frontline CSM execution.

$100 - $100 an hour

Budget

3–6 month contract

32 hours per week (Mon - Thurs)

Budget dependent on experience; targeting $100/hour

Fractional Director of Customer Experience

Customer Success

Director of Operations

Chief Customer Officer

Head of Experience Strategy

Customer Experience

3–6 month Fractional Director of Customer Experience to optimize CX infrastructure for healthcare SaaS company

Operations

**Position Overview**

We are seeking part time Product Marketing support to help execute CareMessage’s product positioning, and launch execution. This role sits at the intersection of Product, Brand, and Growth, working across teams to translate complex technical capabilities: interoperability, data intelligence, AI-assisted workflows, etc. into clear, compelling, and differentiated narratives for our key customer segments. This role is high-ownership, research-driven, and execution-focused, responsible for creating the connective tissue between what we build and how the market understands it.

### Key Responsibilities

- **Segment Positioning:** Develop differentiated messaging and collateral for each key segment (large and mid-size FQHCs, free and charitable clinics, and tribal health organizations), with nuance around EHR and integration differences.
- **Product Launch Packets:** Create standardized internal and external launch materials, including one-pagers, release briefs, FAQs, email copy, and launch narratives.
- **Product Narrative Collateral:** Translate product roadmaps and problem statements into market-ready materials that connect the problem, solution, and impact for each audience.
- **Cross-Team Coordination:** Partner with Product, Brand, and Growth to align messaging, visuals, and timing for each release.
- **Customer Insights for Messaging:** Conduct or review select customer interviews to refine tone, relevance, and positioning.

### Requirements

- 6–10+ years of product marketing or go-to-market experience in SaaS, healthtech, or related fields.
- Proven ability to create positioning, messaging, and collateral that translate technical features into customer impact.
- Experience managing launches or release campaigns in close coordination with product and marketing teams.
- Strong written, visual, and verbal storytelling skills, with ability to adapt messaging across audiences.
- Exceptional organizational and communication skills to manage multiple projects and stakeholders.
- Comfortable working independently in a fast-paced, cross-functional environment.
- Mission alignment with improving healthcare access and outcomes for underserved populations.

### Recommended Experience

- Experience marketing to healthcare providers or systems (FQHCs, clinics, health plans, or EHR ecosystems).
- Familiarity with health data, interoperability, or care coordination technologies.
- Background in nonprofit or social-impact tech organizations is a plus.
- Prior success in fractional, consulting, or startup roles where autonomy and structured delivery were key.

### What's Not Expected of this Fractional/Part Time Role

- Influence over product roadmap or prioritization.
- Ownership of pricing, packaging, or growth channel optimization.
- Significant visual brand design, paid campaign management, or PR.

You’ll focus on clarity, consistency, and coordination, not defining what to build.

$60 - $90 an hour

**Budget**

3 - 6 month contract period

20 - 25 hours per week

Budget dependent on experience; targeting $60 - $90/hour

Fractional Product Marketing Manager

Go-to-Market Strategy

Product Marketing

Marketing Strategist

Product Marketing Manager

CareMessage is the technology non-profit building the largest patient engagement platform for low-income populations in the United States. Powered by the Health Equity Engine™, the platform enables organizations to combine messaging, data, and interoperability to increase access to care, improve clinical outcomes, and address social drivers of health.

With 20 million patients reached since 2013, CareMessage is the only patient engagement solution proven to improve health equity at scale. The team, many with lived experiences in these communities, leverages a nonprofit model to reinvest revenue into impact. CareMessage is the partner of choice for organizations committed to advancing health equity.

CareMessage leverages technology to help safety-net organizations fulfill the essential needs of underserved populations.

Position Overview
  
  
We are seeking part time Product Marketing support to help execute CareMessage’s product positioning, and launch execution. This role sits at the intersection of Product, Brand, and Growth, working across teams to translate complex technical capabilities: interoperability, data intelligence, AI-assisted workflows, etc. into clear, compelling, and differentiated narratives for our key customer segments. This role is high-ownership, research-driven, and execution-focused, responsible for creating the connective tissue between what we build and how the market understands it.
  
  
**Key Responsibilities**

- Segment Positioning: Develop differentiated messaging and collateral for each key segment (large and mid-size FQHCs, free and charitable clinics, and tribal health organizations), with nuance around EHR and integration differences
- Product Launch Packets: Create standardized internal and external launch materials, including one-pagers, release briefs, FAQs, email copy, and launch narratives
- Product Narrative Collateral: Translate product roadmaps and problem statements into market-ready materials that connect the problem, solution, and impact for each audience
- Cross-Team Coordination: Partner with Product, Brand, and Growth to align messaging, visuals, and timing for each release
- Customer Insights for Messaging: Conduct or review select customer interviews to refine tone, relevance, and positioning

**Requirements**

- 6–10+ years of product marketing or go-to-market experience in SaaS, healthtech, or related fields
- Proven ability to create positioning, messaging, and collateral that translate technical features into customer impact
- Experience managing launches or release campaigns in close coordination with product and marketing teams
- Strong written, visual, and verbal storytelling skills, with ability to adapt messaging across audiences
- Exceptional organizational and communication skills to manage multiple projects and stakeholders
- Comfortable working independently in a fast-paced, cross-functional environment
- Mission alignment with improving healthcare access and outcomes for underserved populations

**Recommended Experience**

- Experience marketing to healthcare providers or systems (FQHCs, clinics, health plans, or EHR ecosystems)
- Familiarity with health data, interoperability, or care coordination technologies
- Background in nonprofit or social-impact tech organizations is a plus
- Prior success in fractional, consulting, or startup roles where autonomy and structured delivery were key

**What's Not Expected of this Fractional/Part Time Role**

- Influence over product roadmap or prioritization
- Ownership of pricing, packaging, or growth channel optimization
- Significant visual brand design, paid campaign management, or PR

You’ll focus on clarity, consistency, and coordination, not defining what to build.
  
  
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
  
  
Budget
  
  
3 - 6 month contract period
  
  
20 - 25 hours per week
  
  
Budget dependent on experience; targeting $60 - $90/hour

Atlanta

3-6 month Fractional Product Marketing Manager to execute product positioning for healthtech company

Marketing

## About CareMessage

CareMessage is a technology nonprofit building the largest patient engagement platform for low-income populations in the United States. Powered by the Health Equity Engine™, the platform enables organizations to combine messaging, data, and interoperability to increase access to care, improve clinical outcomes, and address social drivers of health.

**Mission**

Our mission is clear: improve health equity for low-income populations across the United States. Every role here connects directly to that purpose.

**Impact & Scale**

With 22 million patients reached since 2013, CareMessage is the only patient engagement solution proven to improve health equity at scale. CareMessage reaches more than six million patients across nearly 500 safety-net organizations in 45+ states and territories.

**Culture & Values**

We are a team of people who hold both compassion and accountability. We care deeply about the communities we serve, and we also hold a high standard for performance, collaboration, and integrity. Many team members have lived experiences in these communities, and the team leverages a nonprofit model to reinvest revenue into impact. CareMessage is the partner of choice for organizations committed to advancing health equity.

If you are motivated by impact, energized by collaboration, and ready to bring your consulting/contractor expertise to CareMessage, we encourage you to apply.

## Growth Marketing Lead (Contractor/Fractional)

**Position Details**
- Remote - USA
- Part-Time (up to 25 hours per week)
- Contractor/Fractional engagement
- $100/hour

### Overview

CareMessage is seeking a **Fractional Growth Marketing Lead** to assess, build, and optimize a multichannel growth engine across paid acquisition, website conversion, partner marketing, lifecycle campaigns, content-led demand, webinars, conference and event follow-up, account-based marketing, and marketing attribution.

This contractor will work closely with the Chief Revenue Officer and Sales Leads to evaluate CareMessage's current growth marketing foundation and develop a practical top-of-funnel strategy tied to revenue goals, market priorities, and pipeline quality. The work will include both strategy and execution, including identifying the highest-leverage channels, improving campaign and website conversion paths, strengthening conference and event follow-up, and building clearer systems for measuring marketing-sourced and marketing-influenced pipeline.

### Who You Are

You are a senior B2B growth marketer who has built or materially improved a multichannel demand-generation engine in healthcare SaaS, digital health, health technology, or another complex B2B environment.

You know how to determine where growth should come from, translate revenue targets into channel plans, run disciplined experiments, and move budget toward what works. You are fluent across paid media, website journeys, SEO and emerging search, email and lifecycle marketing, webinars and events, partner campaigns, and account-based motions.

You are both strategic and hands-on. You can build the growth roadmap, brief a landing page, inspect HubSpot workflows, evaluate paid-media performance, improve website conversion, and present pipeline and ROI results to executive leadership.

You understand that CareMessage's growth strategy must connect commercial outcomes to mission outcomes. The goal is not simply to generate more traffic or leads; it is to help more safety-net organizations improve access to care, close care gaps, strengthen clinical outcomes, and advance health equity.

### Responsibilities

**A. Multichannel Growth Marketing Strategy and Pipeline**

- Translate CareMessage's ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures.
- Impact marketing-sourced and marketing-influenced pipeline goals in partnership with Sales, RevOps, Strategic Partnerships, and executive leadership.
- Build a quarterly growth calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions.
- Identify, test, and scale the channels most likely to produce qualified demand across Core, emerging, and strategic markets.

**B. Multichannel Demand Generation**

- Develop and optimize programs across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing.
- Establish a disciplined experimentation process with clear hypotheses, audiences, budgets, success criteria, and decisions to scale, revise, or stop.
- Build audience and segment strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets.
- Develop our conferences and field events approach to ensure these events drive measurable demand channels, with clear pre-event targeting, onsite goals, lead capture, follow-up, attribution, and pipeline expectations.

**C. Website Journey and Conversion**

- Own the strategy for CareMessage's website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations.
- Use analytics, customer research, user behavior, and conversion testing to identify and remove friction across the buyer journey.
- Partner with Strategy, Product, and Sales to ensure website messaging reflects customer needs, product capabilities, proof of impact, and priority use cases.
- Improve the conversion of relevant traffic into qualified conversations, not simply overall traffic volume.

**D. Partner Ecosystem Growth**

- Partner with the Strategic Partnerships Director to create co-marketing and demand-generation programs with PCAs, HCCNs, EHR and data partners, associations, health plans, ACOs, funders, and other ecosystem partners.
- Develop repeatable partner campaign models that may include webinars, research, sponsored programs, referrals, events, audience-sharing, and joint thought leadership.
- Measure partner-marketing contribution to reach, qualified demand, pipeline, revenue, and patient impact.

**E. Measurement, Attribution, and Marketing Operations**

- Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, customer acquisition cost, and ROI.
- Partner with RevOps to improve HubSpot and CRM workflows, lead scoring, routing, campaign attribution, lifecycle stages, and reporting.
- Establish dashboards and operating cadences that enable Growth and executive leaders to inspect performance, make tradeoffs, and redirect investment quickly.
- Diagnose where funnel performance is breaking down and recommend changes across audience, message, channel, website, process, or Sales follow-up.

**F. AI-Enabled Marketing**

- Use AI and automation to increase research speed, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis.
- Build repeatable AI-enabled workflows that improve throughput and decision quality without weakening accuracy, brand standards, data privacy, or human judgment.
- Evaluate emerging tools and recommend which should be adopted, tested, or avoided.

**G. Other Impact**

- Translate market and performance signals into clear recommendations for messaging, product positioning, channel investment, and customer targeting.
- Create clear briefs for content, design, agencies, contractors, and internal contributors; this role owns strategy and outcomes but is not expected to personally produce every asset.
- Present performance, insights, risks, and tradeoffs in concise, executive-ready formats.

### What Success Looks Like

**Success Measures**

- Marketing-sourced and marketing-influenced qualified pipeline.
- Conversion from target-account engagement to qualified opportunity.
- Website and landing-page conversion performance.
- Channel-level cost, ROI, lead quality, and pipeline velocity.
- Partner- and conference-sourced demand and pipeline.
- Experimentation velocity and percentage of programs scaled, revised, or stopped based on evidence.
- Sales confidence in lead quality, messaging, and marketing follow-through.
- Evidence that growth activity is helping CareMessage reach more mission-aligned organizations and patients.

**Deliverables should include things like:**

- Current-state growth audit.
- 90-day multichannel growth plan.
- Paid / organic / partner / lifecycle channel recommendations.
- Website journey and conversion recommendations.
- Campaign calendar.
- HubSpot / attribution / reporting recommendations.
- Partner or conference campaign plan.
- AI-enabled growth operations workflows.
- Weekly progress summary and monthly performance readout.

### Required Qualifications

- 8–12+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, or integrated marketing.
- Demonstrated ownership of qualified pipeline and revenue outcomes—not only campaign activity, website traffic, or lead volume.
- Experience building and optimizing integrated programs across several of the following: paid search, paid social, SEO/AEO, website conversion, email and lifecycle marketing, webinars, events, partner marketing, ABM, and content-led demand.
- Strong fluency with HubSpot or comparable marketing automation, CRM systems, web analytics, attribution, funnel reporting, lead scoring, and campaign measurement.
- Experience improving website journeys, landing-page conversion, messaging, forms, and calls to action through structured testing and analysis.
- Strong cross-functional leadership and ability to influence Sales, RevOps, Product, Customer Experience, Partnerships, and executives without direct authority.
- Strong executive communication, structured thinking, and judgment about where to invest limited time and resources.
- Experience in healthcare SaaS, digital health, health technology, Medicaid, public health, or another complex and highly regulated B2B market.
- Deep alignment with CareMessage's mission to advance health equity and comfort balancing pipeline goals with trust, customer value, and patient impact.
- Experience working successfully with clients who have small or resource-constrained Growth organization where prioritization is essential.

### Preferred Qualifications

- Experience marketing to FQHCs, free and charitable clinics, Tribal or Urban Indian Health organizations, PCAs, HCCNs, health plans, ACOs, or other safety-net healthcare organizations.
- Experience marketing products that involve EHRs, interoperability, data exchange, patient engagement, population health, clinical workflows, or implementation complexity.
- Experience managing paid-media, web, creative, or demand-generation agencies and contractors.

### Compensation

$100/hour. This is an independent contractor engagement and is not eligible for CareMessage employee benefits. The contractor will invoice CareMessage according to the terms of the contractor agreement.

HR Strategist & Culture Catalyst | Mental Health Advocate

Jenna Hoffmann

Senior People Operations Manager

CareMessage - Growth Marketing Lead (Contractor/Fractional) - Lever

Marketing Automation

Director of Growth Marketing

Growth Marketing

Account-Based Marketing

CareMessage is seeking a Fractional Growth Marketing Lead to develop and optimize a multichannel growth engine. This part-time, remote role involves strategy and execution across various marketing channels, working closely with the Chief Revenue Officer and Sales Leads. The position is a contractor engagement, offering $100/hour for up to 25 hours per week.

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