Frida
From delivery to boogers, butts and beyond! Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.
- Est. revenue
- $10M–$20M
- Latest round
- Private Equity
- Employees
- 294
Funding & revenue at Frida
How well capitalized the business is — useful context before you scope a fractional engagement or negotiate a rate.
Estimated annual revenue
$10M–$20M
Modeled range, not company-reported
Latest round
Private Equity
Jan 2016
Status
Acquired
Investors
Garnett Station PartnersScott Belsky
Growth signals
How fast Frida is adding people, roles, and audience.
Employees
294
Reported band 51-200
Open roles
2
-0.7% year over year
LinkedIn followers
72.4K
+22.7% year over year
Headcount change
- MoM
- 0%
- 0 people
- QoQ
- +3.2%
- +9 people
- 6mo
- +4.6%
- +13 people
- YoY
- +12.6%
- +33 people
- 2yr
- +37.4%
- +80 people
Team composition
Where Frida concentrates its people — a read on which function a fractional leader would plug into.
By function
- Operations5719%
- Marketing3813%
- Sales279%
- Engineering217%
- Business Development165%
- Arts And Design155%
- Administrative114%
- Human Resources103%
By region
- United States212
- Florida, United States171
- Miami Fort Lauderdale Area163
- Miami, FL128
- New York City Metropolitan Area16
- New York, United States14
Inside Frida
What the business focuses on, where it operates, and how employees rate it.
Specialties
Baby ProductsParentingHealth & WellnessConsumer GoodsPostpartum Care
Categories
BabyFirst AidHealth CareManufacturingMedical DeviceOther Retail ShopsRetail and wholesale
Markets
PRIVATE
Competitors
Companies in the same market as Frida.
murtle.in
Frida in the news
Recent coverage picked up alongside the firmographic refresh.
- Frida Mom Pregnancy Pillow Review (2026) - Personally Tested
Sep 2026
- Frida Created A Fake Anti-Aging Brand For Six-Year-Olds. The Crazy Part Is That People Believed It.
Sep 2026
- My daughter's hair turns to straw every summer — this new line from Frida can help
Aug 2026
- Frida releases kid-appropriate care range for “overlooked demographic”
Aug 2026
- Baby products company Frida is expanding into kids’ personal care
Aug 2026
- Baby products company Frida is expanding into kids’ personal care
Aug 2026
Jobs
1
Funding, revenue, headcount, and hiring figures are third-party estimates from public sources and are not confirmed by the company. Last refreshed November 9, 2026.
About this page
This company page is automatically generated based on publicly available job postings. Company information is sourced from publicly available data and may not be complete. If you represent Frida, you can claim this page to manage and enhance it.