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IQGeo

## Company mission

To redefine how ambitious network operators plan, design, construct, operate and monetize their physical infrastructure.

## About IQGeo

For telecommunications and utility businesses, managing geospatial data can be a complex process. Data silos and missing data, as well as legacy tools that can't keep up, only serve to make it more complicated. IQGeo creates AI-powered geospatial software to solve these problems and more.

The company's software allows users to create accurate, live digital twins of environments. These intelligent network models are a stark improvement to static maps, enabling real-time, informed decision making. By employing AI, IQGeo also supports self-managing networks, which saves time and effort for businesses.

The company continues to expand the value of its offering, for example by acquiring AI image recognition software Deepomatic. This advances its mission towards autonomous networks, where real-time data and imagery from the field can be used to make even more accurate models - and hence fuel dynamic decision making in the sector.

## Company benefits

- Flexible schedules
- Collaborative teams
- New and modern office facilities
- Remote work opportunities

## Who you are

- 3-5 years' experience in digital marketing, with hands-on expertise in email marketing and marketing automation (HubSpot)
- Proven experience creating and managing email campaigns and monthly newsletters
- Working knowledge of on-page SEO and emerging AEO (answer engine optimization) principles
- Experience managing or working with paid search campaigns
- Ability to analyse campaign and website performance data and provide actionable insights to support optimization
- Excellent written communication skills, particularly for newsletter and email content
- Ability to develop clear processes and multitask effectively across multiple channels
- Proficient with Microsoft Office Suite
- Experience using Claude (or similar AI tools) integrated with HubSpot for content drafting and workflow automation is a plus
- Work collaboratively with the wider team to support efficient campaign delivery
- BA/BS degree or equivalent work experience
- 3-5 years experience in B2B digital marketing, ideally within enterprise software or technology environments

## What the job involves

- The Digital Marketing Manager will primarily focus on three areas: managing email campaigns and monthly newsletters using HubSpot, maintaining and optimizing website content (including SEO and AEO best practices), and overseeing paid ads management delivered through our agencies
- You will work closely with the wider marketing team, and external agencies to deliver impactful marketing initiatives that drive engagement and generate high-quality leads that are passed to IQGeo sales team for qualification
- This is a 12-month fixed-term contract to provide maternity cover
- Plan, build and send email campaigns and monthly customer/prospect newsletters using HubSpot
- Manage target lists, segmentation and email cadence in line with HubSpot workflows and data hygiene standards
- Draft newsletter and campaign content against agreed tone-of-voice guidelines, working with Content Marketing and Creative Design as needed
- Monitor and report on email and newsletter performance (opens, clicks, conversions), suggesting improvements
- Maintain and update website content using HubSpot CMS, including pages, blogs and landing pages
- Apply on-page SEO and emerging AEO (answer engine optimization) best practices to improve organic visibility, including visibility for LLM-based search and citation
- Monitor website performance and recommend improvements to structure, content and user experience
- Coordinate with design and development resources on website changes as needed
- Act as the primary point of contact for our Google Ads agency, briefing priorities and reviewing performance
- Monitor and report on Google Ads campaign performance against agreed KPIs and budget
- Flag optimisation opportunities to the agency and internal stakeholders
- Ensure paid search activity is aligned with wider campaign and lead-generation priorities
- Act as the primary point of contact for our LinkedIn Ads agency, briefing priorities and reviewing performance
- Monitor and report on LinkedIn Ads campaign performance against agreed KPIs and budget
- Ensure paid social activity is aligned with wider campaign and lead-generation priorities
- Contribute email, website and paid search performance data to the monthly marketing report
- Support the wider marketing team with ad hoc campaign and reporting tasks
- Perform other related duties as assigned

**Location:** Cambridge  
**Employment Type:** Fixed-Term Contract (12 months)  
**Level:** Mid and Senior level

VP / Global Head of Human Resources | SPHR, SHRM-SCP

Tom Ferland

VP / Global Head of Human Resources

HR Director

Lucy Green

Chief Human Resources Officer, IQGeo

Sophie Gelsthorpe

Chief Human Resources Officer

Global Human Resources Director

Operations Manager - North America

Digital Marketing Manager, IQGeo - Welcome to the Jungle | Login

Director of Digital Marketing

Microsoft Office

Communication Skills

Email Marketing

All the software you need to do inbound marketing.

HubSpot

Marketing Automation

The role involves managing email campaigns, optimizing website content, and overseeing paid ads management. It's a 12-month fixed-term contract for maternity cover.

Interim Digital Marketing Manager

Marketing

IQGeo

Jobs

Interim Digital Marketing Manager

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