Schedule a call →

<p>Interview fractional leaders this week for <strong>free</strong>!</p>

Help reduce deforestation with eco-friendly products in the US. 50% of profits donated to global causes. Join us and shop now!

Who Gives A Crap Icon

Who Gives A Crap is a brand that offers a unique and socially responsible approach to toilet paper. Founded in 2012 by Simon, Jehan, and Danny, their mission is to make a difference in the world by providing access to toilets and improving sanitation in the developing world. They started their journey after learning that billions of people lack access to proper sanitation facilities, resulting in devastating health consequences, especially for children. What sets Who Gives A Crap apart is their commitment to donate 50% of their profits to these initiatives. Not only are they making a positive impact, but they also produce high-quality toilet paper that is gracing bathrooms across the country. Since their launch, they have expanded their product range beyond toilet paper while staying true to their values of toilet humor and global change. By choosing Who Gives A Crap, you not only get a great product, but you also contribute to a worthy cause. Join them in their mission and make a difference with every roll. For more information or to get in touch, visit their website or email wedo@whogivesacrap.org.

Who Gives A Crap

Who Gives A Crap Logo

### Not all heroes wear capes — but plenty of them use toilet paper

### Funny name, serious business

We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2026, we've contributed over £10 million to this mission. Basically, we're really good at making it easy to do good.

We operate scaling businesses the UK, US, Australia and Canada. Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people aim to make the biggest possible impact for people and the planet. Over the next 5-10 years, we're hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

### Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the high standards of social and environmental impact. We're in _very_ good company with other _exceptional_ B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that's why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (over 90%) to work for Who Gives A Crap and, well, **we** couldn't be more proud of that.

## Director of Commercial Strategy UK/US (12-month contract)

**Location:** London, England, United Kingdom (Remote)

### A bit about the role

This is a 12-month, fixed-term role covering for one of our Commercial Strategy Directors while they're on leave — and it's a meaty one. You'll be the strategic engine behind our UK and US commercial strategy: turning category, market, retail and DTC data into sharp, real-world calls on portfolio, pricing and promotion. Think promotional discount modelling, retail pitches for new and existing retailers, and figuring out how to make our Amazon range work harder without undercutting our own DTC business. You'll report to our GM of Commercial Strategy + Insight, and work closely with regional retail, DTC, Supply Chain and Finance teams to keep the UK and US businesses growing profitably.

**If you worked here this past month here are some things you might have been involved in**

- Modelled a few different discount depths for a new promotional mechanic, and made the call on what we'd recommend to leadership.
- Pulled together a portfolio recommendation for a new retailer pitch — pack sizes, price points and all.
- Dug into how our last DTC promotional campaign performed and worked out what we'd do differently next time.
- Tweaked our Amazon pack and box sizes to maximise shipping efficiency.
- Fed insights into the UK and US annual planning process, working closely with the regional GMs.

### Let's talk about you

**You connect the dots faster than most**

You can conduct detailed and thorough analysis, and then land on "so what does this mean for our strategy" — not just "here's the analysis." You're as comfortable with retail as you are with DTC, and you know how to build recommendations that can then be acted upon.

**You're just as comfortable in a spreadsheet as in a room full of GMs**

This role spans portfolio, pricing and promotion across two markets — so you'll be building models one day and presenting trade-offs to senior stakeholders the next. You know how to manage up, bring people with competing priorities along, and hold your ground (with care) when the data tells an inconvenient story.

**You back yourself in unfamiliar territory**

This is a 12-month role picking up live, high-stakes projects from day one — there won't be months of ramp-up time. You're someone who gets comfortable with new systems and context quickly, is confident asking for help where needed, and isn't afraid to make a call while still learning the ropes.

**You give a crap.** Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

People Ops, HR, & Recruiting Leader

Megan Prager

✨ Talent & Capability at Who Gives A Crap

Steph Cawthorne

Head of Talent & Capability

People Person at Who Gives a Crap 🍑

Paige Pomare

Head of People Experience

Head of Diversity, Equity & Inclusion and People Insights

Director of Commercial Strategy UK/US (12-month contract)

Chief Strategy Officer

Retail

This is a 12-month, fixed-term role covering for a Commercial Strategy Director on leave. The role involves strategic planning for UK and US markets, focusing on portfolio, pricing, and promotion. It requires working with retail, DTC, Supply Chain, and Finance teams to ensure profitable growth.

Interim Director of Commercial Strategy

Operations

## About Who Gives A Crap

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we've contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we're really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we're hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

As a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we're in very good company with other exceptional B Corps around the world.

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn't be more proud of that.

## Creative Strategist, UK (9 month contract)

**Location:** London, England, United Kingdom (Remote)

### About the Role

We're looking for a Creative Strategist to join our UK Local team on a 9-month contract. We are looking for an experienced Creative Strategist with the analytical skills to step-change our growth marketing creative performance. We want you to build and deliver a plan that drives both heart-tugging brand impact and a measurable improvement in commercial performance.

Reporting to the Director of Growth Marketing (UK), you'll be the "voice of the consumer," translating deep insights and channel learnings into clear, actionable creative direction. You'll bridge the gap between data-driven growth and high-fidelity brand storytelling, acting as the primary creative partner for our media agencies and global teams.

### Work Arrangement

We are a remote-first team, so this role is **fully remote and UK-based**. However, we love a bit of face-to-face time, so you'll need to be able to **visit our London office at least once a month.** **The global crossover:** Because we operate as a truly global team, you'll be collaborating closely with our creative powerhouses in Australia. This requires a bit of schedule flexibility for **early morning calls (typically 7-8am)** to ensure we're aligned and moving at pace across time zones.

### Key Responsibilities

**If you worked here this past month here are some things you might have been involved in:**

- Built and scaled the UK creative engine: You'd be reviewing our existing strategy and performance, to build a repeatable strategy across Meta, YouTube, and offline formats like print to ensure we're showing up effectively across the whole funnel.
- Crafted "strategically sharp" briefs: You would have written inspiring briefs that didn't just ask for "an ad," but defined the specific audience tension and the commercial problem we're trying to solve.
- Led our Meta agency partner: You'd have spent time providing clear strategic feedback and priorities to our external performance agency, pushing them to improve iteration speed and creative quality.
- Masterminded a testing roadmap: You wouldn't just be "guessing"—you'd be defining hypotheses and learning agendas for creative tests, then synthesising those results into your next big campaign.
- Collaborated on Limited Editions: You might have provided the UK "lens" for a global product launch, ensuring our cultural nuances were represented while staying true to the global brand.

### Required Qualifications & Skills

**You're a strategic thinker with a bias for action**

You don't wait for a brief to land on your desk to identify a gap. You proactively find creative opportunities to unlock growth, using a mix of qualitative insight and quantitative signals (like hook rates and CTR) to defend your recommendations. You understand that creative behaves differently on Meta than it does in a magazine, and you know how to adapt your strategy accordingly.

**You're a master collaborator and storyteller**

You can translate broad brand platforms into actionable creative territories that scale. You're comfortable challenging agencies and stakeholders respectfully, using evidence and context to maintain a high bar. Plus, you've got a working knowledge of tools like Adobe Premiere or Photoshop, allowing you to make quick tweaks to accelerate testing when the moment strikes.

**You have sharp analytical skills to turn data into actionable insights**

You are skilled at reviewing different datasets to identify patterns and commercial opportunities. You can interrogate hook rates, scroll-stop data, and conversion signals to drive improvements, and tell a compelling story that shapes what we make next. You're comfortable presenting your findings to stakeholders to drive decision making.

One of your first major pieces of work will be a full audit of our current performance creative strategy - assessing what's working, what isn't, and where the biggest opportunities lie to refine or overhaul our approach. You're comfortable going deep into the detail while keeping one eye on the bigger picture, and you know how to translate analysis into a clear point of view that the business can act on.

**You are adaptable to change**

Our business is growing rapidly, and there is a lot of change in flight. You are someone who is adaptable, can roll with the punches and is comfortable with ambiguity. You know how to cut through the noise to remain focused on what really matters to deliver results — and, crucially, you are skilled at bringing others on the journey with you.

You are self-directed and proactive: you have the ability to create your own structure when one isn't handed to you — setting your own priorities, flagging blockers early, and identifying where you need additional support or input.

**You give a crap**

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

### Benefits & Compensation

We believe that helping to make the world a better place should be rewarded accordingly – that's why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

✨ Capability & performance nerd at Who Gives A Crap

CX Operations Lead

Job Application for Creative Strategist, UK (9 month contract) at Who Gives A Crap

Creative Director

Creative Strategy

The role is a 9-month contract for a Creative Strategist at Who Gives A Crap, focusing on growth marketing and creative strategy. The position is remote with occasional visits to the London office.

Who Gives A Crap

About Who Gives A Crap

Jobs

Past roles

About this page