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Insights/Rates/Senior Performance Marketing Manager

Fractional rate benchmark

Fractional Senior Performance Marketing Manager Benchmarks

Explore fractional Senior Performance Marketing Manager benchmarks, including average hourly rates, pay range percentiles, and market demand signals. Average rate: $147/hr.

Average hourly rate

$147/hrMedian $150/hr

The average of observed fractional rates across demand and supply signals.

25th-75th percentile

$95-$180/hr

The middle 50% of observed rates — a realistic budgeting range for most engagements.

GF Demand Index

400+0%

Our proprietary index measuring demand for fractional talent.

Job posts

8

Posted in the last 90 days.

1 recent open job for fractional Senior Performance Marketing Manager on Go Fractional right now.

View Open Jobs

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Senior Performance Marketing Manager Rate Distribution
See the full spread of fractional Senior Performance Marketing Manager hourly rates, from the low end to the high end of the market, not just the average.

$80-97

31% of samples

$97-114

6% of samples

$114-131

6% of samples

$131-148

0% of samples

$147

$148-165

6% of samples

$165-182

25% of samples

$182-199

0% of samples

$199-216

25% of samples

$216-230

0% of samples

$80$230

25th percentile

$95/hr

Average rate

$147/hr

$305,760/yr equivalent

75th percentile

$180/hr

Offered vs. Asking Rates
Compare what companies pay fractional Senior Performance Marketing Manager talent with what candidates ask, so you can set a budget that wins the hire.

Employer offers

$104/hr

25th–75th: $95/hr – $100/hr

Average hourly rate posted in live fractional job listings.

Talent asks

$190/hr

25th–75th: $180/hr – $200/hr

Average hourly rate fractional candidates set on their profile.

Talent asks $86/hr more than employers post on average — negotiation room sits in the gap.

Typical Engagement Scope
See how many hours a week companies hire a fractional Senior Performance Marketing Manager for, the estimated retainer, and how that compares to a full-time role.
27hrs / week (average)
Typical fractional scopeFull-time · 40 hrs

≈ 68% of a full-time week

~3.4

days / week

68%

of full-time

1,404

hrs / year

$15,800

estimated / mo

from $10,200

starting retainer / mo

A typical fractional Senior Performance Marketing Manager engagement is scoped at roughly 27 hours a week — senior leadership on a part-time cadence rather than a full-time hire. Estimated monthly retainers use $147/hr and a four-week month.

Work Model Distribution
See how fractional Senior Performance Marketing Manager jobs split across remote, hybrid, and on-site work over the last 90 days.
75%Remote
  • Remote

    Fully distributed

    75%
  • Hybrid

    Some in-person

    25%

Remote-leaning role — geography rarely limits the talent pool here.

How Much Does a Fractional Senior Performance Marketing Manager Cost?

Based on current Go Fractional benchmark signals for all locations, the average fractional Senior Performance Marketing Manager rate is $147/hr, or roughly $305,760 per year at 40 hours per week.

The middle range runs from $95/hr at the 25th percentile to $180/hr at the 75th percentile. That spread reflects seniority, operating scope, company stage, and whether the engagement is advisory, embedded, or interim.

Demand for fractional Senior Performance Marketing Manager is flat compared with the prior 90 days, and a typical engagement runs about 27 hours per week — part-time senior leadership rather than a full-time hire.

About Our Data
Built from real-time signals across the fractional market.

We analyze public hiring activity and pay rates for job postings over the last 90 days to provide a comprehensive view of the fractional market. Benchmarks are only published when there's sufficient data to ensure accuracy.

Window
Last 90 days, rolling
Demand
Public fractional job posts
Supply
Active candidate profiles + live Go Fractional engagements
What Affects Fractional Senior Performance Marketing Manager Rates?
  • Scope of ownership

    Company-wide leadership and board-facing work typically commands higher rates than narrow execution support.

  • Stage and urgency

    Interim leadership, turnaround work, and fundraising moments tend to raise willingness to pay.

  • Location expectations

    Remote-first work broadens the talent pool, while location-specific roles can show tighter supply.

  • Depth of specialization

    Technical, regulated, or highly verticalized experience can push a fractional leader above the market average.

Related Fractional Roles
Other fractional roles in the same category, ranked by 90-day demand.
  • Chief Marketing Officer

    $178/hr average

  • Growth Strategist

    $170/hr average

  • Chief Growth Officer

    $172/hr average

  • Marketing Strategist

    $125/hr average

  • Creative Director

    $144/hr average

  • Content Creator

    $137/hr average

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Employer offers

$104/hr

25th–75th: $95/hr – $100/hr

Average hourly rate posted in live fractional job listings.

Talent asks

$190/hr

25th–75th: $180/hr – $200/hr

Average hourly rate fractional candidates set on their profile.

Talent asks $86/hr more than employers post on average — negotiation room sits in the gap.

Unlock Offered vs. Asking Rates

$80-97

31% of samples

$97-114

6% of samples

$114-131

6% of samples

Unlock the Full Senior Performance Marketing Manager Rate Breakdown

27hrs / week (average)
Typical fractional scopeFull-time · 40 hrs

≈ 68% of a full-time week

~3.4

days / week

68%

of full-time

1,404

hrs / year

$15,800

estimated / mo

from $10,200

starting retainer / mo

A typical fractional Senior Performance Marketing Manager engagement is scoped at roughly 27 hours a week — senior leadership on a part-time cadence rather than a full-time hire. Estimated monthly retainers use $147/hr and a four-week month.

Unlock Typical Engagement Scope

75%Remote
  • Remote

    Fully distributed

    75%
  • Hybrid

    Some in-person

    25%

Remote-leaning role — geography rarely limits the talent pool here.

Unlock Work Model Distribution

$131-148

0% of samples

$147

$148-165

6% of samples

$165-182

25% of samples

$182-199

0% of samples

$199-216

25% of samples

$216-230

0% of samples

$80$230

25th percentile

$95/hr

Average rate

$147/hr

$305,760/yr equivalent

75th percentile

$180/hr