Hire a Performance Marketing Lead
Pre-screened Performance Marketing Leads who have owned paid search, paid social, and programmatic budgets, matched to your channels and CAC targets in about 3 days.
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Meet uniquely qualified Fractional Performance Marketing Leadsfor your company. Tell us your needs and we’ll handpick your best matches from the network.
When to hire a Fractional Performance Marketing Lead
Bring in a Performance Marketing Lead when paid spend is growing faster than your ability to explain what it returns.
CAC keeps climbing
Blended acquisition cost has crept up for several months and nobody can say which channel or audience is driving it.
Attribution nobody trusts
GA4, Meta, and your CRM all report different conversion numbers, so budget decisions come down to opinion.
Agency reports, no answers
You get monthly decks full of impressions and CTR but no clear tie between spend and pipeline or revenue.
Stuck on one channel
Most spend sits in Google or Meta, returns are flattening, and you have no tested plan for LinkedIn, TikTok, or programmatic.
Creative testing has stalled
The same ads have run for months because no one owns a testing cadence or briefs new concepts based on results.
Your paid lead just left
Accounts are running on autopilot and a full search for a replacement will take months you cannot afford to lose.
The benefits of hiring a Fractional Performance Marketing Lead
A fractional Performance Marketing Lead takes ownership of paid acquisition, from channel mix and bidding strategy to attribution and creative testing, so every dollar of spend is tied to pipeline or revenue.
Cut wasted ad spend before adding headcount
Senior paid media leadership on Google, Meta, LinkedIn, and TikTok without carrying a full-time salary, bonus, and benefits package.
Fix your ROAS before next month's budget
Matches arrive in about 3 days, so a lead can audit your accounts and reset bidding inside the current spend cycle.
Audit attribution with a proven paid lead
Every operator is pre-screened on budgets managed, CAC and ROAS results, and hands-on work in GA4, ad platforms, and BI tools.
How to hire a Fractional Performance Marketing Lead
No more juggling job boards and sorting through pools of unqualified applicants. Hiring a Fractional Performance Marketing Lead is easy with Go Fractional.
Discovery Call
Book a free 20-minute discovery call with one of our executive recruiters to review your goals, needs, and team dynamics.
Meet Experts
Within days, we'll introduce you to a short-list of pre-screened Fractional Performance Marketing Lead candidates to interview, each pre-screened by veteran executive recruiters before you meet them. Our match success rate is 98%.
Start Work
Finalize contract details with Go Fractional and get working within less than a week of your discovery call.
Engagements that fit how you work
Every Go Fractional engagement is structured for senior leadership without full-time overhead. Start fractional, scale up, or convert to full-time when you’re ready.
Fractional Performance Marketing Lead
- Senior leadership on a part-time schedule
- Monthly retainer, no recruiting fees
- Scale hours up or down as needs change
Contract-to-Hire
Trial a Fractional Performance Marketing Lead on a fractional engagement before converting them to a full-time hire.
- Keep the expert's learnings or convert to full-time
- Try the fit before you commit, no hiring risk
- Faster speed to market, conserving time and resources
Interim Performance Marketing Lead
Full-time coverage for a defined stretch: a leadership gap, a transition, or a critical project.
Fractional Performance Marketing Lead rates average $138/hr across our live benchmarks. Pricing scales with hours and scope.
Performance Marketing Lead Hourly RatesFractional vs full-time vs agency
Three ways to get Performance Marketing Lead leadership, and where each one wins.
| Factor | Fractional Performance Marketing Lead | Full-time Performance Marketing Lead | Performance marketing agency |
|---|---|---|---|
| Time to hire | ~3 days to match | 2-4 months | 2-6 weeks incl. onboarding |
| Engagement | Monthly retainer | Salary + bonus + benefits | Retainer or % of ad spend |
| Who owns strategy | Your lead, reporting to you | Your lead, reporting to you | Account team, split across clients |
| Ad accounts and data | Built and kept in your accounts | Built and kept in your accounts | Often tied to agency setup |
| Incentive on spend | Efficiency and CAC | Efficiency and CAC | Fees can rise with spend |
| Best for | Channel strategy, testing, and team direction on a flexible scope | Large, steady budgets needing daily in-house ownership | Pure execution volume across many campaigns |
We’ve helped hundreds of organizations Go Fractional
Twelve years: the average experience across a network of handpicked executives ready to make an impact on day one.
“In just 5 months, working only 1 to 2 days a week, our fractional CMO made a significant impact at the Uniswap Foundation. They led customer research and crafted the foundation’s first-ever brand and marketing strategy. They designed the initial 2024 marketing budget, and conducted a successful Marketing Director hiring search sourced from their network. Our fractional CMO also launched an email marketing campaign strategy that achieved outstanding results, producing open and click rates +15% over the standard in our industry.”
“It was literally three days after he started with us fractionally, our CEO was calling me and asking if we could get a full-time offer out.”
“It's a can't-lose scenario. You either get the learnings from the subject matter expert, or you get the full-time capability. It provided a ton of flexibility, much faster speed to market, and conservation of time and resources.”
Frequently asked questions
Here are a few questions that folks just like you have had during their search.
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