Fractional Chief Marketing Officer (CMO)

Job Description

Fractional Chief Marketing Officer (CMO)

Location: Remote / Offshore

Engagement Type: Fractional / Contract (15–40 hours/month depending on scope)

Reports To: CEO / COO

About the Role

We are seeking a strategic and execution-oriented Fractional Chief Marketing Officer (CMO) to lead our marketing strategy, demand generation, and brand positioning efforts. This is a remote, offshore-friendly role designed for a senior marketing leader who can operate at both strategic and tactical levels.

The ideal candidate has experience building marketing engines for Fintech/Banking/ Product Companies/ Professional services firms and understands lead generation in regulated or compliance-driven industries.

Key Responsibilities

Strategic Leadership

Develop and own the annual and quarterly marketing strategy
Define positioning, messaging, and brand differentiation
Establish KPIs tied to revenue growth and pipeline development
Align marketing with business development and sales goals

Demand Generation

Design scalable lead generation strategies (organic + paid)
Oversee LinkedIn thought leadership strategy
Build and optimize email and nurture funnels
Implement outbound and inbound marketing frameworks

Brand & Market Positioning

Refine value proposition and service messaging
Guide content strategy (blogs, whitepapers, webinars, case studies)
Ensure consistency across all client touchpoints

Performance & Optimization

Set up marketing dashboards and reporting structure
Analyze campaign performance and optimize ROI
Manage marketing budget and vendor relationships

Team & Vendor Oversight

Manage Marketing Associate and external vendors
Recommend tools, automation platforms, and CRM improvements
Build scalable marketing infrastructure

Qualifications

10+ years of marketing experience, with 3+ years in a leadership role
Proven experience in Fintech/Banking/ Product Companies/ Professional services
Strong understanding of digital marketing, LinkedIn growth, email funnels, and performance metrics
Experience working with both onshore, offshore or distributed teams
Strategic thinker with strong execution capabilities

Preferred

Experience in compliance, legal, risk, consulting, or financial services sectors
Experience building marketing functions from early stage to growth stage
Familiarity with HubSpot, Salesforce, or similar CRM platforms

Engagement Structure

Monthly retainer-based compensation
Clear quarterly KPIs tied to pipeline growth and brand visibility
Flexible working hours aligned with U.S. leadership availability

Job Type: Part-time

Pay: $75.00 - $100.00 per hour

Expected hours: 15 – 40 per week

Work Location: Remote

About the Company

Cygnus Compliance Consulting is a trusted brand founded in 2020 by regulatory compliance experts with over 20 years of experience in the Financial Crimes domain. Specializing in current and emerging trends in the RegTech sector, Cygnus offers services such as data analytics, visualization, machine learning, and artificial intelligence. The team behind Cygnus played a pivotal role in developing Prime Compliance Suite, a leading BSA/AML/Sanction Screening software solution (now FIS Prime). With a deep understanding of banking industry challenges, Cygnus helps clients navigate complex compliance technology to meet regulatory expectations for BSA/AML, OFAC/Sanctions, and KYC/EDD. Known for a personalized and collaborative approach, Cygnus has rapidly expanded its client base and remains committed to keeping organizations ahead of regulatory issues. Trust Cygnus Compliance Consulting to guide and support your compliance journey.

Similar Jobs